| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 1.24 Billion |
| Market Size (2030) | USD 2.21 Billion |
| CAGR (2025 - 2030) | 12.13 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Europe |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Rugby Apparel Market Analysis
The Rugby Apparel Market size is estimated at USD 1.24 billion in 2025, and is expected to reach USD 2.21 billion by 2030, at a CAGR of 12.13% during the forecast period (2025-2030).
Rugby is broadening its horizons, stepping beyond its traditional bastions in Europe, New Zealand, Australia, and South Africa, and making significant strides in regions like North America and the Asia-Pacific. The sport's ascent to mainstream prominence, especially after its Olympic inclusion, has not only widened its fan base but also ignited a robust demand for rugby apparel. This surge encompasses jerseys, shorts, t-shirts, socks, and accessories like caps and beanies. The market's vitality is further underscored by a rise in tournaments, amplified sponsorships, and strategic partnerships, cementing the significance of rugby apparel in the sport. For example,in July 2024, Rugby Canada, in partnership with Macron, rolled out a fresh match kit for its national team. The 2024/25 home jersey, touted as predominantly red, showcases a white crew neck and sleeve cuffs, highlighted by a central red stripe. It features a bespoke inside neck label, proudly displaying Rugby Canada's colors and crest, the Macron emblem, and the tagline "designed in Bologna," attesting to its design and development at the Macron Campus.
Moreover, innovations in fabric technology—like moisture-wicking, breathability, durability, and temperature control—are elevating the performance and comfort of rugby apparel. Brands are swiftly embracing these advancements, catering to both elite athletes and recreational players, thus propelling market expansion. For example, Adidas AG highlights its commitment to pioneering technologies in rugby apparel. Key innovations include TechFit for muscle support and AEROREADY for moisture control. Furthermore, Adidas boasts that its READY collection incorporates adaptive fabrics that respond to fluctuating weather, ensuring athletes remain comfortable and concentrated. With these dynamics at play, the global rugby apparel market is poised for robust growth in the years ahead.
Rugby Apparel Market Trends
Upper Wear Segment Holds Major Share in the Market
Rugby upper wear encompasses jerseys, shirts, t-shirts, jackets, base layers, tops, hoodies, and sweatshirts. Team logos, colors, and sponsors prominently adorn rugby jerseys, shirts, and jackets. This prominence elevates upper wear as a key form of fan merchandise, with supporters often purchasing replica jerseys to showcase their allegiance. Beyond game days, jerseys have seamlessly integrated into casual wear, further propelling the growth of the upper wear category. In response to this surging demand, major players are forming partnerships and launching new online stores to expand their market reach. For instance, in May 2024, Rugby Australia partnered with Fanatics, a leading global digital sports platform, to unveil a new global e-commerce hub for fans. Fanatics will operate Rugby Australia's official online store worldwide through this collaboration. According to their statement, the new platform features a range of Super Rugby merchandise, from jerseys and training gear to headwear, fan apparel, and accessories.
As rugby events multiply and global participation rises, the worldwide appeal of rugby apparel has intensified, driving the expansion of the upper wear segment. The growing consumer preference for renewable resources is a significant trend and a marked shift towards sustainable rugby apparel. This evolution is amplifying the demand for eco-friendly rugby upper wear. For example, Adidas AG underscores its dedication to sustainability in rugby apparel, notably in upper wear, by using materials like Primegreen and Primeblue. These are crafted from recycled plastics and designed to be recyclable. Given these trends, the rugby upper wear segment is set for positive growth in the coming years.
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Asia-Pacific is the Fastest Growing Region in the Rugby Apparel Market
Countries such as Japan, Hong Kong, South Korea, and China are witnessing a surge in rugby participation. The Rugby World Cup, hosted in Japan, has significantly amplified interest in the sport. This landmark event has inspired many in the region to embrace rugby, driving up player and fan apparel demand. Additionally, Rugby Sevens' debut in the Olympic Games has heightened its appeal in the Asia-Pacific, particularly in countries like Fiji, Japan, and Hong Kong. The sport's dynamic nature resonates with younger audiences, further fueling the demand for rugby-centric clothing and accessories.
Furthermore, the emergence of competitive rugby clubs in the region has bolstered apparel sales. These clubs often invest in customized kits and jerseys, further fueling market growth. The rising interest in women's rugby, particularly from countries like Japan, Hong Kong, and China, has broadened the market landscape, leading to a distinct demand for women's rugby apparel. Emphasizing this growth, the Japan Rugby Football Union highlighted in March 2023, that Japan registered 865 senior high school rugby clubs. In total, Japan boasted around 2,660 active rugby clubs in 2023, including 71 female teams. Given these trends, the Asia-Pacific rugby apparel market is poised for continued growth in the coming years.
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Rugby Apparel Industry Overview
In the global rugby apparel market, a diverse array of international players, niche brands, and regional manufacturers compete fiercely for market share. This fragmentation intensifies competition, driving companies to pursue strategies such as product innovations, partnerships, and expansions. Key players include Adidas AG, Nike, Inc., Decathlon SA, Canterbury, and Macron S.p.A. These industry leaders leverage strong marketing strategies, strategic sponsorships, and advanced fabric technology innovations to enhance their product offerings.
Rugby Apparel Market Leaders
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Adidas AG
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Nike, Inc
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Decathlon SA
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Canterbury
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Macron S.p.A
- *Disclaimer: Major Players sorted in no particular order
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Rugby Apparel Market News
- June 2024: Adidas and New Zealand Rugby have introduced a new kit as a part of their 25-year partnership in rugby. The newly designed jersey features a classic black base with distinctive silver accents, to signify the 25th anniversary. This design includes a prominent fern emblem, the Adidas logo, and the renowned three stripes that extend down both shoulders, marking their debut in this configuration.
- May 2024: Fanatics and Warner Bros in partnership with England Rugby launched a limited-edition Looney Tunes merchandise collection, as part of Warner Bros. Discovery’s newly launched Team Looney Tunes initiative. As per the brand's claim, the new range features Looney Tunes characters such as Bugs Bunny and Tasmanian Devil features T-Shirts and hoodies in a range of colors and styles to suit fans of all ages.
- April 2024: Samurai, a sports apparel company launched its new innovative product, the Artemis Rugby Shirt. As per the brand's claim, the new shirt is Made from 100% recycled IKOMA fabric and combines eco-consciousness with high-performance functionality.
Rugby Apparel Industry Segmentation
Rugby apparel encompasses clothing and accessories tailored for rugby players and enthusiasts. This market features jerseys, shorts, socks, and accessories such as caps and hats. The Rugby Apparel market is categorized by product type, end-user, distribution channel, and geography. Product types include upper wear, bottom wear, socks, and various accessories. End-users are divided into men, women, and children. Distribution channels consist of both offline and online avenues. Geographically, the market spans North America, Europe, Asia-Pacific, and the Rest of the World. The report offers the market size in value terms in USD for all the abovementioned segments
| Product Type | Upper Wear | ||
| Bottom Wear | |||
| Socks | |||
| Accessories | |||
| End-user | Men | ||
| Women | |||
| Children/Kids | |||
| Distribution Channel | Off-line | ||
| Online | |||
| Geography | North America | United States | |
| Canada | |||
| Rest of North America | |||
| Europe | United Kingdom | ||
| France | |||
| Italy | |||
| Ireland | |||
| Spain | |||
| Rest of Europe | |||
| Asia-Pacific | Japan | ||
| China | |||
| Australia | |||
| South Korea | |||
| Rest of Asia-Pacific | |||
| Rest of the World | |||
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Rugby Apparel Market Research FAQs
How big is the Rugby Apparel Market?
The Rugby Apparel Market size is expected to reach USD 1.24 billion in 2025 and grow at a CAGR of 12.13% to reach USD 2.21 billion by 2030.
What is the current Rugby Apparel Market size?
In 2025, the Rugby Apparel Market size is expected to reach USD 1.24 billion.
Who are the key players in Rugby Apparel Market?
Adidas AG, Nike, Inc, Decathlon SA, Canterbury and Macron S.p.A are the major companies operating in the Rugby Apparel Market.
Which is the fastest growing region in Rugby Apparel Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Rugby Apparel Market?
In 2025, the Europe accounts for the largest market share in Rugby Apparel Market.
What years does this Rugby Apparel Market cover, and what was the market size in 2024?
In 2024, the Rugby Apparel Market size was estimated at USD 1.09 billion. The report covers the Rugby Apparel Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Rugby Apparel Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
Rugby Apparel Industry Report
Statistics for the 2025 Rugby Apparel market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Rugby Apparel analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
