Romania Telecom Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 3.68 Billion |
| Market Size (2029) | USD 3.93 Billion |
| CAGR (2024 - 2029) | 1.32 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Romania Telecom Market Analysis
The Romania Telecom Market size is estimated at USD 3.68 billion in 2024, and is expected to reach USD 3.93 billion by 2029, growing at a CAGR of 1.32% during the forecast period (2024-2029).
- Romania has established a reliable telecommunication infrastructure encompassing many services, including fixed-line telephony, mobile networks, broadband internet, and data connectivity. The infrastructure is built upon extensive fiber-optic networks and high-speed internet connectivity, facilitating seamless data transmission, voice, and multimedia content.
- According to the International Trade Association, Romania holds the sixth position among the fastest-growing countries for fixed broadband and the 43rd position among the fastest countries for mobile Internet. Key market players are launching high-speed broadband services in line with the government's push to expand broadband coverage and enhance 4G and 5G networks.
- According to Ookla Speedtest Global Index, Romania ranked 12th with a median fixed broadband download speed of 211.66 Mbps in May this year. The demand for fixed broadband services is growing significantly, creating new growth opportunities for the telecom market.
- Romania leads the region with its advanced and competitive internet infrastructure. In August 2022, the country ranked 14th globally for its average fixed broadband speed, clocking in at an impressive 123.31 Mbps. This speed was more than double the global average of 69.14 Mbps, as reported by InvestRomania. This technological rise stems from the robust internet infrastructure. Its reinforcement lies in the hands of a constantly growing pool of talented developers.
- In recent years, Romania's telecom market has witnessed notable transformations. Vodafone’s acquisition of Liberty Global's UPC Romania bolstered Vodafone Romania's position, enhancing its ability to provide bundled services. Additionally, in a strategic move, Orange Romania purchased Telekom Romania's fixed-line assets from Deutsche Telekom's OTE. This acquisition directly responded to growing competition in the fixed-line arena, notably from Digi, pressuring Telekom Romania to ramp up its fixed-line infrastructure investments.
Romania Telecom Market Trends
The Demand for 5G Networks is Rising Across the Nation
- According to Eurostat, from 2017 to June 2023, Romania witnessed a notable decline in the market share of 2G and 3G mobile internet connections. In stark contrast, the adoption of 4G and 5G connections surged, jumping from 35.8% in 2017 to a dominant 74% by June 2023.
- The players in the market are taking steps to improve the availability and accessibility of 5G in Romania. In March 2023, Orange inaugurated its second 5G laboratory in Iași, Romania, focusing on automotive technology. This hub is designed for collaboration among academic institutions, start-ups, and companies in the Moldova region, facilitating the development and testing of 5G-based solutions.
- In November 2022, ANCOM held a widely covered 5G auction, allocating 420 MHz of spectrum across various bands: 700 MHz, 1500 MHz, 2600 MHz, and 3400-3800 MHz.
- The Romanian government is bolstering the nation's digital infrastructure through investments in digital frameworks. The Authority for the Digitisation of Romania, in partnership with the Technical University of Cluj-Napoca, developed a strategic roadmap spanning 2021-2027. A key objective of this plan is to lay the groundwork for a national AI strategy. These endeavors underscore the necessity of reliable 5G connectivity to successfully deploy emerging technologies such as AI.
The Demand for OTT and PayTV Services is Growing
- Romania's OTT and PayTV services are witnessing significant growth, propelled by rising internet penetration, the prevalence of smart devices, a robust ICT infrastructure, shifting consumer tastes, and the strong foothold of leading OTT players like Netflix and YouTube. This growth is further bolstered by the diverse content offerings on OTT platforms.
- The country is witnessing a rising internet penetration among households, which is further making it easier for individuals in Romania to access OTT and PayTV channels. In 2023, Romania saw a 2.6 percentage point rise in households with internet access, marking a 2.91% increase from the previous year. This surge brought the share of internet-connected households to a record high of 92%, the peak in the observed period. Impressively, this metric has shown a consistent upward trend in recent years.
- In August 2023, Romania's iNES Group unveiled its latest OTT platform, iNES Live. The platform is accessible through its dedicated website, www.ineslive.ro, and is designed to facilitate the national-level linear distribution of TV channels. Leveraging OTT technology, iNES Live harnesses subscribers' internet connections for content delivery. iNES Live boasts an impressive lineup featuring 100+ channels, with more than 90 available in HD and a select few in 4K. The platform is segmented into three distinct packages: iNES Live Basic, iNES Live Plus, and iNES Live Premium.
- The high penetration of 5G in the country has significantly boosted the availability of high-speed internet services. This, combined with technological advancements in smart devices such as mobiles, laptops, and TVs, has fueled the growth of OTT and PayTV services. Consequently, users can now conveniently access their favorite content online.
- Over the past few years, there has been a notable uptick in the country's appetite for personalized and localized content. In turn, OTT service providers are expanding their offerings, frequently teaming up with market counterparts to capitalize on this growing trend.
Romania Telecom Industry Overview
Romania's telecom market is semi-consolidated due to the ongoing partnerships and recent advancements in the market. Some major players in the market include Vodafone Romania, Nokia Corporation, and Orange Romania.
- June 2024: Orange finalized the merger between Orange Romania SA (ORO) and Orange Romania Communications SA (OROC), with ORO absorbing OROC. This consolidation positioned the newly formed entity to advance Orange's vision of leading as the top choice for fixed-mobile convergent services in Romania, catering to both residential and business clientele. Additionally, the merger is set to invigorate investment and foster heightened competition within Romania's telecommunications market.
- April 2024: DIGI Romania introduced SkyShowtime to its network, marking the streamer's inaugural B2B partnership in Central and Eastern Europe. As part of this collaboration, DIGI customers can access the complete SkyShowtime service through specially curated bundled offers, with further details set to be unveiled in the upcoming months.
Romania Telecom Market Leaders
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Nokia Corporation
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Huawei Technologies Co., Ltd.
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Telefonaktiebolaget LM Ericsson
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Vodafone Romaina
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Orange Romania
*Disclaimer: Major Players sorted in no particular order
Romania Telecom Market News
- February 2024: Vodafone Romania selected Ericsson as its partner for the 5G Radio Access Network (RAN). This partnership, spanning six years, will see Vodafone Romania leveraging Ericsson's cutting-edge RAN technology to enhance its current mobile network infrastructure. Subsequently, Vodafone Romania's clientele can anticipate enhanced connectivity speeds, reduced latency, and heightened network reliability and security.
- February 2024: Samsung Electronics revealed its selection by Vodafone Romania for the deployment of its fully virtualized RAN software (vRAN) and radio solutions. This move was part of Vodafone's Open RAN initiative in Romania. The deployment will initially focus on key urban centers, aiming to enhance network services for Vodafone's clientele.
Romania Telecom Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Consumers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Impact of Macroeconomic Factors on the Market
4.4 Regulatory Landscape in the Country
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Rising demand of 5G network across the Nation
5.1.2 Aglile digital transformation across the industries
5.2 Market Restraints
5.2.1 Strignent Government regulations to Affect the Market Growth
5.3 Analysis of the Market based on Connectivity (Coverage to include In-depth Trend Analysis)
5.3.1 Fixed Network
5.3.1.1 Broadband (Cable modem, wireline-fiber, wireline DSL, fixed Wi-Fi ), Trends regarding ADSL/VDSL, FTTP/B, cable modem, FWA, and 5G FWA)
5.3.1.2 Narrowband
5.3.2 Mobile Network
5.3.2.1 Smartphone and mobile penetration
5.3.2.2 Mobile Broadband
5.3.2.3 2G, 3G, 4G and 5G connections
5.3.2.4 Smart Home IoT and M2M connections
5.4 Analysis of Telecom Towers (Coverage to include in-depth trend analysis of various types of towers, like, lattice, guyed, monopole, and stealth towers)
6. MARKET SEGMENTATION
6.1 By Services (Coverage to include Average Revenue Per User for the overall Services segment, Market size and Estimates for each segment for the period of 2022-2029 and in-depth Trend Analysis)
6.1.1 Voice Services
6.1.1.1 Wired
6.1.1.2 Wireless
6.1.2 Data and Messaging Services (Coverage to include Internet & Handset Data packages, Package Discounts)
6.1.3 OTT and PayTV Services
7. COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Nokia Corporation
7.1.2 Huawei Technologies Co. Ltd
7.1.3 Telefonaktiebolaget LM Ericsson
7.1.4 Vodafone Romaina
7.1.5 Orange Romania
7.1.6 Digi Communications NV
7.1.7 Telus
7.1.8 Telekom Romania Mobile
7.1.9 Teleperformance SE
7.1.10 Foundever
- *List Not Exhaustive
8. INVESTMENT ANALYSIS
9. MARKET OPPORTUNITIES AND FUTURE TRENDS
Romania Telecom Industry Segmentation
The study provides an in-depth analysis of the telecommunication sector in Romania.
The Romanian telecom market is segmented by services (voice services (wired and wireless), data and messaging services, OTT, and PayTV services). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| By Services (Coverage to include Average Revenue Per User for the overall Services segment, Market size and Estimates for each segment for the period of 2022-2029 and in-depth Trend Analysis) | ||||
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| Data and Messaging Services (Coverage to include Internet & Handset Data packages, Package Discounts) | ||||
| OTT and PayTV Services |
Romania Telecom Market Research FAQs
How big is the Romania Telecom Market?
The Romania Telecom Market size is expected to reach USD 3.68 billion in 2024 and grow at a CAGR of 1.32% to reach USD 3.93 billion by 2029.
What is the current Romania Telecom Market size?
In 2024, the Romania Telecom Market size is expected to reach USD 3.68 billion.
Who are the key players in Romania Telecom Market?
Nokia Corporation, Huawei Technologies Co., Ltd., Telefonaktiebolaget LM Ericsson, Vodafone Romaina and Orange Romania are the major companies operating in the Romania Telecom Market.
What years does this Romania Telecom Market cover, and what was the market size in 2023?
In 2023, the Romania Telecom Market size was estimated at USD 3.63 billion. The report covers the Romania Telecom Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Romania Telecom Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Romania Telecom Industry Report
Statistics for the 2024 Romania Telecom market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Romania Telecom analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
