Market Size of Rice Milk Industry
Study Period | 2019 - 2029 |
Market Size (2024) | USD 277.08 Million |
Market Size (2029) | USD 358.37 Million |
CAGR (2024 - 2029) | 5.28 % |
Fastest Growing Market | Asia Pacific |
Largest Market | North America |
Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
Rice Milk Market Analysis
The Rice Milk Market size is estimated at USD 277.08 million in 2024, and is expected to reach USD 358.37 million by 2029, growing at a CAGR of 5.28% during the forecast period (2024-2029).
Rice Milk is an excellent alternative for consumers who are lactose intolerant and cannot consume any dairy product. It is primarily produced from the whole rice grains of brown rice. It is an alternative to conventional milk with benefits such as free-from cholesterol and lactose. The increasing prevalence of non-dairy milk products and the rising vegan diets adoption are resulting in manufacturers substituting ingredients high in lactose content with rice milk which is driving the rice milk market. Rice milk includes a flavor, texture, and taste similar to regular cow milk.
Furthermore, with a rising number of lactose-intolerant, soy-intolerant, and nut-intolerant consumers worldwide, consumers are shifting toward rice milk consumption. Rice milk powder can also be used in baby food because it provides more carbohydrates than any other milk. Rice milk is also used in the bakery sector as a gluten-free alternative as it includes digestive enzymes that help quicker digestion and absorption in the body. The factors like growing e-commerce retailing, demand for rice milk in functional beverages, preference for rice milk over regular cow milk, an increasing vegan population, and demand for organic and non-GMO foods are expected to drive the market over the medium term.
Rice Milk Industry Segmentation
Rice milk is made from rice grain and is used as an alternative to animal milk. The rice milk market is segmented by form, source, distribution channel, and geography. By form, the market is segmented into powder rice milk and fluid rice milk. By source, the market is segmented into organic and conventional. By distribution channels, the market is segmented into supermarkets/hypermarkets, convenience stores, food specialty stores, online retailers, and other distribution channel types. The market is segmented by geography into North America, Europe, Asia Pacific, South America, the Middle East, and Africa. For each segment, the market sizing and forecasts have been done based on value (in USD million).
Form | |
Powder rice milk | |
Fluid rice milk |
Source | |
Organic | |
Conventional |
Distribution Channel | |
Supermarket/Hypermarket | |
Convenience Stores | |
Food Specialty Stores | |
Online Retailers | |
Others |
Geography | |
North America | |
Europe | |
Asia Pacific | |
South America | |
Middle East and Africa |
Rice Milk Market Size Summary
The rice milk market is experiencing significant growth, driven by the increasing demand for dairy alternatives and the rising adoption of vegan diets. Rice milk, made from whole brown rice grains, serves as an excellent substitute for those who are lactose intolerant or prefer non-dairy options. Its benefits, such as being free from cholesterol and lactose, make it a popular choice among consumers seeking healthier lifestyle choices. The market is further propelled by the growing awareness of rice milk's nutritional advantages, including its high carbohydrate content, which is beneficial for various applications such as baby food and gluten-free baking. The shift towards rice milk is also supported by the expanding e-commerce sector and the demand for organic and non-GMO foods, which are becoming increasingly popular among health-conscious consumers.
The Asia-Pacific region is poised for substantial growth in the rice milk market, attributed to its large lactose-intolerant population and the region's extensive rice production. Countries like China and India, being major rice producers, provide a diverse range of rice types for milk production, catering to the growing demand for vegan, functional, and gluten-free foods. The market is characterized by the presence of key players such as Vitasoy Australia Products Pty Ltd, The Hain Celestial Group, Inc, and SunOpta Inc., who are actively engaging in promotional strategies to enhance online sales and expand their market share. Recent product launches, such as Tilda Rice's plant-based sweet rice milk and Linda MacCartney's range of plant-based milk drinks, highlight the industry's innovation and commitment to meeting consumer preferences for natural and organic ingredients.
Rice Milk Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Bargaining Power of Suppliers
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Threat of New Entrants
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 Form
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2.1.1 Powder rice milk
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2.1.2 Fluid rice milk
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2.2 Source
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2.2.1 Organic
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2.2.2 Conventional
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2.3 Distribution Channel
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2.3.1 Supermarket/Hypermarket
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2.3.2 Convenience Stores
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2.3.3 Food Specialty Stores
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2.3.4 Online Retailers
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2.3.5 Others
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2.4 Geography
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2.4.1 North America
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2.4.2 Europe
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2.4.3 Asia Pacific
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2.4.4 South America
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2.4.5 Middle East and Africa
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Rice Milk Market Size FAQs
How big is the Rice Milk Market?
The Rice Milk Market size is expected to reach USD 277.08 million in 2024 and grow at a CAGR of 5.28% to reach USD 358.37 million by 2029.
What is the current Rice Milk Market size?
In 2024, the Rice Milk Market size is expected to reach USD 277.08 million.