The market report is segmented by product category, distribution channel and market dynamics - growth, trends and forecast (2019 - 2024).
ABOUT THIS REPORT
Scope of the Report
Key Market Trends
TABLE OF CONTENTS
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Retail sales in Taiwan increased by 1.95% year-on-year in December of 2018, much higher than an upwardly revised 0.6% gain in November. The market is segmented by product category, distribution channel, and market dynamics.
Demographics are playing a major role in determining shopping preferences, with many older Taiwanese consumers buying their meat, fish, fruits, and vegetables at specialist markets.
In response, some supermarkets are trying to attract this consumer group by recreating the look of a more traditional market within their stores; they have achieved some success, particularly in urban areas.
The Taiwanese consumer shops for food at least twice a week, and sometimes, daily. However, those who favor shopping at supermarkets and hypermarkets tend to do one big grocery shopping per week.
Top-up food shopping occurs on a daily basis in Taiwan, and is carried out mostly in convenience stores.
Scope of the Report
A complete background analysis of the Taiwanese retail industry, which includes an assessment of the parental market, emerging trends by segments and regional markets, significant changes in market dynamics, and market overview, is covered in the report.
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Key Market Trends
Consumer Confidence to Strengthen on Minimum Wage Hike
Consumer confidence in Taiwan is expected to strengthen on recent pay increase. Taiwanese consumers are likely to increase their consumption after the monthly minimum wage in the territory was raised by 4.7% to NTD 22,000 from the previous NTD 21,009, and public sector employees were awarded a 3% pay rise, both effective from 1 January 2018.
Improved consumer confidence and higher income levels are expected to have a positive impact on the retail market, especially the F&B sector.
With changing lifestyle and family structure resulting in the growing prevalence of one-person household, more Taiwanese, especially young adults living in urban cities like Taipei, prefer eating out for convenience and for the variety of cuisine on offer.
Currently, the number of eateries on the island is growing at an average of 3% to 6% each year to over 120,000, according to Channel News Asia.
In 2017, total revenue of the catering sector in Taiwan topped NTD 452.3 billion, smashing the record high of NTD 439.4 billion in 2016.
The average Taiwanese consumer prefers to dine out, while dining-in is most commonly carried out by older people or young families co-habiting with their parents. There is a tide of fashionable, urban, singles, couples, and young families turning that notion around, viewing cooking as a recreational activity.
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High Growth of Apparel and Footwear Industry
The apparel market is expected to grow annually by 3.5% by 2024.
The apparel retail market includes baby clothing, formalwear, formalwear-occasion, toddler clothing, casual wear, essentials, and outerwear for men, women, boys and girls; the market excludes sports-specific clothing.
The children’s wear segment was the industry’s most lucrative segment in 2018, holding 45.1% share of the apparel market.
Fast fashion has also proven to be a lucrative sector in the industry, particularly for millennial customers.
Fast fashion brand H&M opened its first store in 2015, and now has a total of 12 outlets across the country. The industry is now highly aware of the power of combining design with aesthetic and cultural creativity. Encouraged and supported by government policy, the industry is actively integrating creativity, innovation, and cultural heritage into design to create unique and refined products. Crossover collaboration is also a new direction to augment market coverage.
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The report covers major international players operating in the Taiwanese retail sector. In terms of market share, few of the major players currently dominate the market. However, with technological advancement and product innovation, mid-size to smaller companies are increasing their market presence by securing new contracts and tapping new markets.