Recreation Services Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Recreational Services Market Report is Segmented by Type (Amusements, Arts, and Sports) and Geography (North America, Europe, Asia-Pacific, and the Rest of the World). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

Recreation Services Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Recreation Services Market Size

Recreation Services Market Summary
Study Period 2019 - 2030
Market Size (2025) USD 1.40 Trillion
Market Size (2030) USD 1.86 Trillion
CAGR (2025 - 2030) 5.87 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Medium

Major Players

Recreation Services Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Recreation Services Market Analysis

The Recreation Services Market size is estimated at USD 1.40 trillion in 2025, and is expected to reach USD 1.86 trillion by 2030, at a CAGR of 5.87% during the forecast period (2025-2030).

A recreational services program offers fun-filled, health-promoting physical activities and is helpful to wellness and personal development. It helps enhance mental and physical health by reducing stress, driving the adoption of these services in the market.

  • The growth of the market for leisure services is supported by increasing adult participation. Rising disposable incomes among people across different industry sectors and regions, a shift in consumer preference toward better health, increasing investments in amusement parks, growing online marketing, an increase in the incidences of obesity, and involvement in recreational and leisure activities are anticipated to gain prominence.
  • The rise in popularity of recreational sports facilities, including aerobics, swimming, and gyms, is attributed to increased awareness of the importance of exercise in the fight against obesity and other associated issues and is anticipated to create expansion prospects over time.
  • Market growth was supplemented by the government's support for health and fitness and the availability of a wide range of equipment and personalized fitness training programs at fitness and recreation centers.
  • The market growth is expected to be hindered by the cost of setting up gyms, expensive membership fees, and an inactive lifestyle. Moreover, the market studied is highly dependent on weather and seasons in its respective regions, which makes it difficult for market players to perform their activities under unfavorable circumstances.

Recreation Services Industry Overview

The recreation services market is semi-consolidated and consists of several major players, such as Walt Disney Company, Universal Studios, Las Vegas Sands, Bourne Leisure Holdings Limited, and Merlin Entertainments, focusing on utilizing new service technologies to increase customer experience standards. Additionally, businesses are collaborating and expanding globally to broaden the breadth of their service offerings.

  • In December 2023, Universal Studios announced the opening of its first European resort in the United Kingdom, following the purchase of a former brickworks in Bedfordshire. Universal Destinations & Experiences has cited the UK’s large population, creative industries, strong tourism industry, transportation infrastructure, and close proximity to Europe as making it an attractive proposition for a resort.
  • In November 2023, Merlin Entertainments announced its strategic collaboration with the Purpose Coalition to publish a comprehensive Impact Report on Merlin’s social impact in the United Kingdom. The report will explore Merlin’s people and community-focused initiatives through the prism of 14 Purpose Goals, addressing critical life stages and barriers to opportunity, including successful early years, school years, and good health and wellbeing.

Recreation Services Market Leaders

  1. The Walt Disney Company

  2. Universal Studios

  3. Las Vegas Sands

  4. Bourne Leisure Holdings Limited

  5. Merlin Entertainment Group

  6. *Disclaimer: Major Players sorted in no particular order
Recreation Services Market Concentration
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Recreation Services Market News

  • March 2024 - The Hercules City Council approved a resolution adopting the Parks and Recreation Facilities Master Plan, which has been in development. The adopted plan represents the culmination of years of effort and collaboration between the city council, city staff, a steering committee, community leaders, stakeholders, and residents. It will serve as an invaluable blueprint for years to come as the company charts the future of its city parks system.
  • September 2023 - Merlin Entertainments and Tencent announced a partnership to focus on the emerging LEGOLAND Resort. By leveraging Tencent’s technologies and big data applications, Legoland Resorts in China is expected to provide an enhanced digital guest experience that optimizes park operations. The partnership will also use innovative technologies such as avatar interaction to enhance the guest experience while achieving smart marketing with insights into the consumer behavior of Chinese tourists.

Recreation Services Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Attractiveness - Porter's Five Forces Analysis
    • 4.2.1 Threat of New Entrants
    • 4.2.2 Bargaining Power of Buyers/Consumers
    • 4.2.3 Bargaining Power of Suppliers
    • 4.2.4 Threat of Substitute Products
    • 4.2.5 Intensity of Competitive Rivalry

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Shift in Individual Preference Toward Well-being
    • 5.1.2 Growing Disposable Income Among Middle Class Population
    • 5.1.3 Increase in Health and Fitness Problems
  • 5.2 Market Restraints
    • 5.2.1 High Investment Cost for Opening Fitness and Recreational Sports Centers

6. MARKET SEGMENTATION

  • 6.1 By Type
    • 6.1.1 Amusements
    • 6.1.2 Arts
    • 6.1.3 Sports
  • 6.2 By Geography***
    • 6.2.1 North America
    • 6.2.2 Europe
    • 6.2.3 Asia
    • 6.2.4 Australia and New Zealand
    • 6.2.5 Latin America
    • 6.2.6 Middle East and Africa

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles*
    • 7.1.1 The Walt Disney Company
    • 7.1.2 Universal Studios
    • 7.1.3 Las Vegas Sands
    • 7.1.4 Bourne Leisure Holdings Limited
    • 7.1.5 MGM Resorts
    • 7.1.6 Merlin Entertainment Group
    • 7.1.7 Castle Leisure Club
    • 7.1.8 New York State Lottery
    • 7.1.9 Live Nation Entertainment Inc.
    • 7.1.10 National Park Service
    • 7.1.11 Go Ape
    • 7.1.12 INOX Leisure Limited
    • 7.1.13 Smithsonian Institution
    • 7.1.14 Olympiad Leisure Centers
    • 7.1.15 SeaWorld Entertainment Inc.
    • 7.1.16 Virgin Oceanic

8. INVESTMENT ANALYSIS

9. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
***In the final report, Asia, Australia, and New Zealand will be studied together as 'Asia-Pacific' and Latin America and Middle East and Africa will be considered together as 'Rest of the World'
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Recreation Services Industry Segmentation

Recreation includes all the activities people do for the purpose of rejuvenating their bodies and minds and adding interest and enjoyment to their leisure time. People of all ages usually engage in recreational activities beyond their jobs, studies, and regular lives.

The recreation services market is segmented by type (amusements, arts, and sports) and geography (North America, Europe, Asia-Pacific, and the Rest of the World). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Type Amusements
Arts
Sports
By Geography*** North America
Europe
Asia
Australia and New Zealand
Latin America
Middle East and Africa
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Recreation Services Market Research FAQs

How big is the Recreation Services Market?

The Recreation Services Market size is expected to reach USD 1.40 trillion in 2025 and grow at a CAGR of 5.87% to reach USD 1.86 trillion by 2030.

What is the current Recreation Services Market size?

In 2025, the Recreation Services Market size is expected to reach USD 1.40 trillion.

Who are the key players in Recreation Services Market?

The Walt Disney Company, Universal Studios, Las Vegas Sands, Bourne Leisure Holdings Limited and Merlin Entertainment Group are the major companies operating in the Recreation Services Market.

Which is the fastest growing region in Recreation Services Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Recreation Services Market?

In 2025, the North America accounts for the largest market share in Recreation Services Market.

What years does this Recreation Services Market cover, and what was the market size in 2024?

In 2024, the Recreation Services Market size was estimated at USD 1.32 trillion. The report covers the Recreation Services Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Recreation Services Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Recreation Services Industry Report

Statistics for the 2025 Recreation Services market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Recreation Services analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.