Market Size of Ready To Drink Beverages Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 361.01 Billion |
| Market Size (2029) | USD 456.60 Billion |
| CAGR (2024 - 2029) | 4.81 % |
| Fastest Growing Market | South America |
| Largest Market | Asia |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
RTD Beverages Market Analysis
The Ready To Drink Beverages Market size is estimated at USD 361.01 billion in 2024, and is expected to reach USD 456.60 billion by 2029, growing at a CAGR of 4.81% during the forecast period (2024-2029).
Due to rising health and wellness trends, consumers, especially fitness enthusiasts, gravitate toward ready-to-drink beverages with functional benefits. Functional ready-to-drink beverages are a good source of antioxidants, protein, and probiotics with no to low sugar. Dairy-free and vegan drinks are increasingly gaining traction among lactose-intolerant people as healthy on-the-go beverages. Ready-to-drink tea is expected to be the next functional crowd-pleaser as its various types, like iced, herbal, and black, are introduced to serve the vast consumer base worldwide. According to IWSR data, the proportion of RTD consumers drinking RTDs more than once a week increased from 39% in 2022 to 43% in 2023.
In addition, manufacturers are innovating low-calorie products or adding zero-calorie sweeteners like stevia. They also incorporate herbs and ayurvedic ingredients into their products to increase their functionality. This, along with the increasing diabetic population worldwide, is anticipated to drive the demand for these drinks as an alternative to carbonated beverages. According to WHO, in 2023, over 422 million people were living with diabetes.
RTD Beverages Industry Segmentation
Ready-to-drink beverages are a packaged form of drinks that are sold in the prepared form and are ready for consumption.
The ready-to-drink beverages market is segmented into product type, distribution channel, and geography. By product type, the market is segmented into tea, coffee, energy drinks, yogurt drinks, dairy and dairy alternative beverages, flavored and fortified water, and other product types. By distribution channel, the market is segmented into supermarkets/hypermarkets, convenience/grocery stores, online stores, specialty retail stores, and other distribution channels. Based on geography, the market is segmented into North America (United States, Canada, Mexico, and Rest of North America), Europe (Spain, United Kingdom, Germany, France, Italy, Russia, and Rest of Europe), Asia-Pacific (China, Japan, India, Australia, and Rest of Asia-Pacific), South America (Brazil, Argentina, and Rest of South America), and Middle East and Africa (South Africa, Saudi Arabia, and Rest of Middle East and Africa).
For each segment, the market sizing and forecasts have been done based on value (USD).
| By Product Type | |
| Tea | |
| Coffee | |
| Energy Drinks | |
| Yogurt Drinks | |
| Dairy and Dairy Alternative Beverages | |
| Flavored and Fortified Water | |
| Other Product Types |
| By Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience/Grocery Stores | |
| Online Stores | |
| Specialty Retail Stores | |
| Other Distribution Channels |
| By Geography | |||||||||
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Ready To Drink Beverages Market Size Summary
The Ready To Drink (RTD) Beverages Market is experiencing significant growth, driven by increasing consumer interest in health and wellness. This trend is particularly evident among fitness enthusiasts who prefer beverages offering functional benefits, such as antioxidants, protein, and probiotics, with minimal sugar content. The market is also witnessing a rise in demand for dairy-free and vegan options, appealing to lactose-intolerant individuals seeking convenient and healthy on-the-go solutions. Ready to drink tea is emerging as a popular choice, with various types like iced, herbal, and black tea catering to a broad consumer base. Manufacturers are innovating by introducing low-calorie products and incorporating herbs and ayurvedic ingredients, responding to the growing diabetic population and offering alternatives to carbonated drinks.
Social media plays a crucial role in shaping consumer purchasing behavior, with platforms like Facebook, Instagram, and YouTube being leveraged by leading brands such as Tropicana and Dole for promotional campaigns. These platforms also provide smaller companies with the opportunity to reach a wider audience by sharing their brand narratives and product transparency. In the Asia-Pacific region, factors such as a growing population, increased health consciousness, and rising per capita income are driving demand for RTD beverages. Companies are focusing on product innovation and expanding distribution channels to maintain competitiveness. Leading players like The Coca-Cola Company, PepsiCo, and Nestlé S.A. are emphasizing product sustainability and strategic mergers to enhance their market presence.
Ready To Drink Beverages Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.1.1 Inclination Toward Low-Sugar/Sugar-free Beverages
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1.1.2 Rising Demand for RTD Beverages with Longer Shelf Life and Convenience Factors
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1.2 Market Restraints
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1.2.1 Preservatives Present in the Drinks Restraining the Growth
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1.3 Industry Attractiveness - Porter's Five Forces Analysis
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1.3.1 Bargaining Power of Suppliers
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1.3.2 Bargaining Power of Buyers
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1.3.3 Threat of New Entrants
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Tea
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2.1.2 Coffee
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2.1.3 Energy Drinks
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2.1.4 Yogurt Drinks
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2.1.5 Dairy and Dairy Alternative Beverages
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2.1.6 Flavored and Fortified Water
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2.1.7 Other Product Types
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2.2 By Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience/Grocery Stores
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2.2.3 Online Stores
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2.2.4 Specialty Retail Stores
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2.2.5 Other Distribution Channels
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2.3 By Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Germany
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2.3.2.2 United Kingdom
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2.3.2.3 Italy
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2.3.2.4 Spain
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2.3.2.5 France
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 India
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle East and Africa
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2.3.5.1 South Africa
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2.3.5.2 Saudi Arabia
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2.3.5.3 Rest of Middle East and Africa
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Ready To Drink Beverages Market Size FAQs
How big is the Ready To Drink Beverages Market?
The Ready To Drink Beverages Market size is expected to reach USD 361.01 billion in 2024 and grow at a CAGR of 4.81% to reach USD 456.60 billion by 2029.
What is the current Ready To Drink Beverages Market size?
In 2024, the Ready To Drink Beverages Market size is expected to reach USD 361.01 billion.
