Market Trends of Qatar Small Home Appliances Industry
This section covers the major market trends shaping the Qatar Small Home Appliances Market according to our research experts:
Growth in Online sales is Driving the Market
Qatar had an e-commerce industry with an expected market size of 1.9 billion U.S. dollars in 2020. The market size of e-commerce in the GCC region was expected to grow to reach 21.6 billion U.S. dollars in that year. Qatar holds a high internet penetration rate that exposes customers to various online platforms to make their purchases. Launched in 2014, the Qatar government's Connect 2020 ICT Policy boosted internet usage in the country and increased customer's interest to try online platforms for their different shopping needs. This is enabling a higher growth rate in internet-based sales, and this trend is expected to continue in the future, owing to the convenience it holds. Through gaining the trust of the customers and strengthening the payment security, internet retailers can increase their number of purchases, as most of the internet users have concerns about payment security.
Increasing Construction Activity is Driving the Market
In Qatar, the construction industry stood second in yielding the highest contribution to GDP, by contributing 15% of the total economy. Residential construction is increasing in the region. To cope with the growing competition, buyers are trying to attract customers by offering smart homes, and by providing different layouts that hold a dedicated space for different home appliances. The demand for these homes is increasing, as they make an ordinary home look more attractive with those structural and architectural design. Manufacturers are trying to grab this opportunity by introducing sleek designs, materials that are highly attractive, aesthetically pleasing colors for the living rooms, and by providing stainless steel finishing to kitchen appliances, among others.
