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Qatar Poultry Meat Market Size

The Qatar poultry meat market is experiencing growth, with its market size projected to expand over the forecast period. The on-trade channel has been the primary distribution method, driven by the increasing number of foodservice businesses and consumer demand for restaurant food. Meanwhile, off-trade channels, particularly e-commerce, are rapidly growing, offering a diverse range of poultry options that cater to specific dietary needs. Supermarkets and hypermarkets dominate the off-trade segment, providing consumers with hygienic purchasing experiences and a variety of frozen and processed products, further contributing to the market's expansion.

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Market Size of qatar poultry meat Industry

Qatar Poultry Meat Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 434.54 Million
svg icon Market Size (2029) USD 456.52 Million
svg icon Largest Share by Distribution Channel On-Trade
svg icon CAGR (2024 - 2029) 0.99 %
svg icon Fastest Growing by Distribution Channel Off-Trade
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Qatar Poultry Meat Market Analysis

The Qatar Poultry Meat Market size is estimated at 434.54 million USD in 2024, and is expected to reach 456.52 million USD by 2029, growing at a CAGR of 0.99% during the forecast period (2024-2029).

434.54 Million

Market Size in 2024 (USD)

456.52 Million

Market Size in 2029 (USD)

2.31 %

CAGR (2017-2023)

0.99 %

CAGR (2024-2029)

Largest Market by Distribution Channel

57.64 %

value share, On-Trade, 2023

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Due to the growing food catering industry and restaurants in the country, the demand for many chicken varieties and menus through on-trade channels has increased.

Largest Market by Form

51.63 %

value share, Fresh / Chilled, 2023

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Due to its accessibility and ease of preparation, particularly for those living in urban areas, fresh poultry is the most popular and preferred choice among local consumers.

Fastest-growing Market by Distribution Channel

1.31 %

Projected CAGR, Off-Trade, 2024-2029

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The growth of online meat delivery and the expansion of the refrigerated section in supermarkets are driving the demand for new poultry products among consumers.

Fastest-growing Market by Form

1.15 %

Projected CAGR, Canned, 2024-2029

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The demand for frozen meat has increased due to the quick expansion of retail outlets and supermarkets, proper refrigeration facilities, and better production facilities.

Leading Market Player

4.59 %

market share, BRF S.A., 2022

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The brand offers all types of poultry products in the country. Around 90% of the products are sold due to the company's local brand equity, which makes it a market leader.

The availability of a wide range of products in supermarkets is driving the market

  • The on-trade channel was the major distribution channel in the poultry meat market in Qatar in 2022. It registered a CAGR value growth of 1.78% from 2018 to 2022. Poultry meat sales are increasing due to a rise in the number of foodservice businesses and consumers' demand for the consumption of restaurant food. Foodservice businesses primarily stock frozen and processed poultry meat due to their high quality.
  • In Qatar, the sales value of poultry through off-trade channels increased by 8.83% from 2019 to 2022, as the sales of food products, including poultry products, witnessed a surge through e-commerce channels. The online channel is the fastest-growing segment of the off-trade distribution channel for poultry meat. It is projected to record a CAGR of 10.40% during the forecast period. Online channels play an important role in offering a variety of poultry options to cater to specific needs and preferences, such as organic, free-range, or halal-certified poultry, which enables consumers to find products that align with their dietary requirements.
  • In 2022, supermarkets and hypermarkets were the largest off-trade distribution channels for the consumption of poultry meat in Qatar, representing 50.47% of the total consumption value. In recent years, consumers have become more cautious and conscious of their critical purchases, which has led many to go from their local butchers to supermarkets to acquire fresh poultry meat because these off-trade channels offer superior hygienic conditions, packaging, and a comfortable purchasing experience. Moreover, the availability of a wide range of frozen and processed meat products in supermarkets, such as chicken bites, chicken chips, nuggets, tenderloins, and chicken wings, is also fuelling the growth.
Qatar Poultry Meat Market

Qatar Poultry Meat Industry Segmentation

Canned, Fresh / Chilled, Frozen, Processed are covered as segments by Form. Off-Trade, On-Trade are covered as segments by Distribution Channel.

  • The on-trade channel was the major distribution channel in the poultry meat market in Qatar in 2022. It registered a CAGR value growth of 1.78% from 2018 to 2022. Poultry meat sales are increasing due to a rise in the number of foodservice businesses and consumers' demand for the consumption of restaurant food. Foodservice businesses primarily stock frozen and processed poultry meat due to their high quality.
  • In Qatar, the sales value of poultry through off-trade channels increased by 8.83% from 2019 to 2022, as the sales of food products, including poultry products, witnessed a surge through e-commerce channels. The online channel is the fastest-growing segment of the off-trade distribution channel for poultry meat. It is projected to record a CAGR of 10.40% during the forecast period. Online channels play an important role in offering a variety of poultry options to cater to specific needs and preferences, such as organic, free-range, or halal-certified poultry, which enables consumers to find products that align with their dietary requirements.
  • In 2022, supermarkets and hypermarkets were the largest off-trade distribution channels for the consumption of poultry meat in Qatar, representing 50.47% of the total consumption value. In recent years, consumers have become more cautious and conscious of their critical purchases, which has led many to go from their local butchers to supermarkets to acquire fresh poultry meat because these off-trade channels offer superior hygienic conditions, packaging, and a comfortable purchasing experience. Moreover, the availability of a wide range of frozen and processed meat products in supermarkets, such as chicken bites, chicken chips, nuggets, tenderloins, and chicken wings, is also fuelling the growth.
Form
Canned
Fresh / Chilled
Frozen
Processed
By Processed Types
Deli Meats
Marinated/ Tenders
Meatballs
Nuggets
Sausages
Other Processed Poultry
Distribution Channel
Off-Trade
Convenience Stores
Online Channel
Supermarkets and Hypermarkets
Others
On-Trade
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Qatar Poultry Meat Market Size Summary

The Qatar poultry meat market is experiencing a steady growth trajectory, driven by increasing consumer demand and expanding distribution channels. The on-trade channel, particularly foodservice businesses, has been a significant contributor to this growth, with a notable rise in the consumption of frozen and processed poultry meat. Off-trade channels, especially e-commerce, are rapidly gaining traction, offering a diverse range of poultry options to meet specific consumer preferences such as organic and halal-certified products. Supermarkets and hypermarkets dominate the off-trade distribution, providing consumers with superior hygienic conditions and a wide variety of poultry products, which further fuels market expansion. The government's initiatives to boost domestic poultry production, alongside the growing demand for organic and free-range products, are also pivotal in shaping the market landscape.

Despite the challenges posed by reliance on imports and global trade fluctuations, Qatar has achieved a level of self-sufficiency in poultry production. The country imports a significant portion of its poultry meat to meet local demand, with major suppliers including Turkey, Belgium, and the United Kingdom. The market is characterized by a fragmented structure, with key players like A'Saffa Food S.A.O.G and Americana Group holding substantial shares. The Qatari government supports poultry producers through subsidies and partnerships with international agricultural institutions to enhance production capabilities. However, rising feed costs, influenced by global price increases and geopolitical tensions, have impacted poultry prices, necessitating ongoing adjustments in the market.

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Qatar Poultry Meat Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Form

      1. 1.1.1 Canned

      2. 1.1.2 Fresh / Chilled

      3. 1.1.3 Frozen

      4. 1.1.4 Processed

        1. 1.1.4.1 By Processed Types

          1. 1.1.4.1.1 Deli Meats

          2. 1.1.4.1.2 Marinated/ Tenders

          3. 1.1.4.1.3 Meatballs

          4. 1.1.4.1.4 Nuggets

          5. 1.1.4.1.5 Sausages

          6. 1.1.4.1.6 Other Processed Poultry

    2. 1.2 Distribution Channel

      1. 1.2.1 Off-Trade

        1. 1.2.1.1 Convenience Stores

        2. 1.2.1.2 Online Channel

        3. 1.2.1.3 Supermarkets and Hypermarkets

        4. 1.2.1.4 Others

      2. 1.2.2 On-Trade

Qatar Poultry Meat Market Size FAQs

The Qatar Poultry Meat Market size is expected to reach USD 434.54 million in 2024 and grow at a CAGR of 0.99% to reach USD 456.52 million by 2029.

In 2024, the Qatar Poultry Meat Market size is expected to reach USD 434.54 million.

Qatar Poultry Meat Market Report Snapshots

Qatar Poultry Meat Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029