Market Trends of Qatar Home Appliances Industry
This section covers the major market trends shaping the Qatar Home Appliances Market according to our research experts:
E-commerce Channel is the Fastest Growing Distribution Channel
Qatar holds a high internet penetration rate that exposes customers to various online platforms to make their purchases. Launched in 2014, the Qatar government's Connect 2020 ICT Policy boosted internet usage in the country and increased customer's interest to try online platforms for their different shopping needs. This is enabling a higher growth rate in e-commerce sales, and this trend is expected to continue in the future, owing to the convenience it holds. Through gaining the trust of the customers and strengthening the payment security, e-commerce users can increase their number of purchases, as most of the internet users have concerns about payment security.
Smart Homes are Driving the Growth of Home Appliances
IoT integration and internet penetration have led to the growth of the Smart Home industry around the world. Smart homes facilitate monitoring and controlling mechanical operations inside residential areas, commercial setups, and other premises. The smart home operates on a centralized network that supports various software that controls and monitors the energy demand, security control, heating, and cooling system. The smart home appliances would allow autonomy, control, monitoring and other advantages.Qatar is one of the big markets for this technology among GCC countries. Revenue in the Smart Home market is projected to reach USD 344.02 Million in 2022.
