Qatar Home Appliances Market Trends

Qatar holds a high internet penetration rate that exposes customers to various online platforms to make their purchases. The ICT modernization that has taken place in the past 5 years has resulted in a more advanced digital landscape that is suitable for e-commerce. E-commerce adoption is driven by high disposable income, high credit card usage, and high-speed mobile and landline connectivity.

One of the main reasons for e-commerce growth in Qatar is because of the coronavirus pandemic. Due to the pandemic, many people started to accept online payments. As a result of the pandemic, banks, financial institutions, and financial institutions started to implement new products and new services that made it possible for people to access services with the click of a button and to make online payments easily. Banks started to implement contactless ATM cards. These cards let customers make contactless payments with just a tap on the point of sale (POS) machine. No need to touch the PoS buttons.

With brick-and-mortar stores and malls closing for extended periods due to the pandemic, online shopping has suddenly changed from a convenient option to a necessity. This has opened up unprecedented and immediate growth opportunities in a market that was already on the path of e-commerce growth before the pandemic.

E-commerce was mainly an option for electronics, air travel, taxi / transportation services, and food delivery before the pandemic. Still, in Qatar, consumers are using their devices and technology savvy to search for a much wider range of products through online shopping. Retailers in Qatar are looking for new operating areas to provide better online consumer experiences, both to adjust to the new requirements and to cope with the steep drop in retail sales in the midst of the pandemic.