Market Share of Qatar Cosmetic Products Industry
The Qatari cosmetics market is competitive and has a large number of domestic and multinational players. Emphasis is given to mergers, expansions, acquisitions, and partnerships, along with new product development, as strategic approaches adopted by leading companies to boost their brand presence among consumers. Key players dominating the country market include Pierre Fabre, L'Oréal SA, The Estée Lauder Companies, Procter & Gamble Co., and Shiseido Co. Ltd. These key players differentiate their offerings and compete on different factors, including product offerings, ingredients, packaging, price, functionality, and marketing activities, to gain a competitive advantage. Companies are following strategies that include providing products through e-commerce (own website and third parties) websites to facilitate a larger targeted audience.
Qatar Cosmetic Products Market Leaders
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L'Oréal S.A
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The Estée Lauder Companies
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Procter & Gamble co.
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Shiseido Co. Ltd.
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Laboratoires Pierre Fabre
*Disclaimer: Major Players sorted in no particular order
