Market Trends of Push to Talk Industry
This section covers the major market trends shaping the Push to Talk Market according to our research experts:
Public Safety and Security Sector to Witness the Highest Adoption of PTT Devices
- The increasing adoption of PTT devices like specialized feature phones, ultra-rugged devices, and smartphones in the public safety and security domain is expected to drive the market. Numerous global public safety companies, such as Honeywell, 3M, and Phoenix Health and Safety, are employing push-to-talk solutions owing to features and innovative benefits.
- Additionally, public authorities communicate using these devices, such as walkie-talkies, during emergencies. Players in the market are focusing on launching new products to strengthen their geographical presence. For instance, last year, Siyata Mobile Inc., one of the global vendors of Push-to-Talk over Cellular (POC) devices and cellular signal booster systems, announced that United States Cellular Corporation, the fourth-largest wireless carrier in the United States with 4.8 million retail connections in 21 states, will launch Siyata's rugged SD7 device onto their network.
- Public safety communications networks should be secure, resilient, dependable, and accessible. Current mobile broadband cellular networks fail to meet public safety requirements and interoperability. Therefore, numerous forms of LMR networks with differences in capabilities, interfaces, and operation are being developed by many organizations for commercial, private, and public safety applications.
- The other factors accountable for the segment's growth are the rising need for cost-effective services, government initiatives, and the adoption of cloud-based PTT solutions. Improved compliance, such as DOT compliance and surging investment and R&D activities to upgrade push-to-talk solutions, are expected to drive market growth. Additionally, increasing public expenditure for order and safety is expected to propel the demand for the PTT market. For instance, according to HM Treasury, the United Kingdom spent around 38.6 billion on public order and safety, with the highest area of spending being police service, which accounted for GBP 21.49 billion.
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North America Accounted for a Substantial Share in the Forecast Period
- With the rising penetration of core technologies and the presence of telecom service providers and PoC vendors, such as AT&T and Motorola Solutions, the demand for the market will grow in the projected timeframe. Also, the growing demand for efficient and cost-effective solutions is the key factor driving the demand in North America.
- The United States has a major share in the North American market owing to the rising adoption of push-to-talk solutions among various end-use industries such as public safety organizations, government and defense, healthcare, and others. Thus, key players in this market are focused on adopting product expansion strategies to cater to the rising demands for efficient and cost-effective solutions.
- The rapid expansion of the North American push to the talk market is attributed to the high adoption of ultra-rugged smartphones and the fast speed of cellular infrastructure construction in the United States and Canada. Key companies, including Verizon Wireless, AT&T, Sprint, and Motorola Solutions, are present in the United States that substantially impact the expansion of the push-to-talk industry.
- The regional players are also focusing on launching new products for noise suppression and high-volume speakers for loud environments. For instance, this year, Hytera US, a supplier of two-way radios, launched PNC360S Push-to-Talk over Cellular radio. The newly launched product PNC360S supports instant group and individual voice calling over nationwide wireless networks and push-to-talk over local Wi-Fi networks, as programmed by the user.
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