Protein Bar Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Protein Bar Market is segmented by Distribution Channel (Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others) and by Region (Africa, Asia-Pacific, Europe, Middle East, North America, South America). Market Value in USD and Volume are both presented. Key data points observed include market segmental split by confections, confectionery variant, sugar content, and distribution channel.

Protein Bar Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

Protein Bar Market Size

Protein Bar Market Summary
Study Period 2017 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Market Size (2025) USD 9.73 Billion
Market Size (2030) USD 15.71 Billion
CAGR (2025 - 2030) 10.05 %
Market Concentration Low

Major Players

Protein Bar Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Protein Bar Market with other markets in Food & Beverage Industry

Beverages

Food

Food Ingredients and Food Additives

Food Supplements

Protein Bar Market Analysis

The Protein Bar Market size is estimated at 9.73 billion USD in 2025, and is expected to reach 15.71 billion USD by 2030, growing at a CAGR of 10.05% during the forecast period (2025-2030).

The protein bar industry is experiencing significant transformation driven by the global fitness movement and expanding retail infrastructure. Major retail chains are aggressively expanding their presence to meet growing consumer demand, with industry leaders like Lidl operating approximately 11,200 outlets, Aldi Süd maintaining 7,200 stores, and Penny Market running 3,600 locations as of 2022. This retail expansion has made protein bars more accessible to consumers across various demographics. The increasing health consciousness among consumers has led to a surge in gym memberships and fitness activities, with approximately 49.9% of Americans reported visiting gyms at least twice weekly in 2022, indicating a strong correlation between fitness engagement and protein bar consumption.


The distribution landscape for protein bars continues to evolve with the integration of multiple retail channels. Convenience stores are strategically positioning themselves in high-traffic locations such as urban centers, gas stations, and busy intersections, enabling spontaneous purchases and catering to on-the-go consumption patterns. The rise of digital commerce has revolutionized purchasing behaviors, with online retailers leveraging advanced technologies and extensive delivery networks to provide convenient shopping experiences. This shift is particularly evident in the growing preference for mobile shopping and subscription-based purchasing models for regular protein bar sales.


Product innovation in the protein bar segment is increasingly focused on addressing specific consumer needs and preferences. Manufacturers are developing specialized variants targeting different consumer segments, including energy-boosting bars for athletes, meal replacement options for busy professionals, and sleep-support formulations for health-conscious consumers. The industry has witnessed a significant shift toward clean-label products, with brands emphasizing natural ingredients, reduced sugar content, and enhanced nutritional profiles. The fitness industry's growth in emerging markets is particularly noteworthy, with Brazil alone reporting 539,710 physical education professionals and 65,665 registered fitness establishments in 2022, indicating a robust ecosystem supporting protein bar consumption.


Regional market dynamics reflect varying levels of market maturity and consumer preferences. The Asia-Pacific region demonstrates remarkable potential, particularly in China, where the number of fitness centers increased from 128,900 in 2021 to 142,900 in 2022, indicating growing health awareness and potential for protein bar market growth. The industry is witnessing increased localization of flavors and formulations to cater to regional tastes, while maintaining international quality standards. Supermarket chains are expanding their protein bar sections, offering diverse options ranging from global brands to local alternatives, thereby creating a competitive retail environment that benefits both consumers and manufacturers.

Segment Analysis: Distribution Channel

Supermarket/Hypermarket Segment in Global Protein Bar Market

The supermarket/hypermarket emerged as the dominant distribution channel in the global protein bar market, holding approximately 44% market share in 2024. The segment's leadership position is attributed to the extensive network of multinational retail chains, with major players like Lidl operating around 11,200 outlets and Aldi Süd with 7,200 outlets globally. These retail outlets typically stock a diverse selection of protein bar brands, flavors, and types, allowing consumers to choose from multiple options that suit their taste and dietary preferences. The strategic product positioning across dedicated shelves and checkout counters in these stores significantly influences impulse purchases among potential consumers. Additionally, supermarkets and hypermarkets offer competitive pricing and bulk purchase options, making them the preferred choice for cost-conscious consumers looking to stock up on protein bars.

Market Analysis of Protein Bar Market: Chart for Distribution Channel

Online Retail Store Segment in Global Protein Bar Market

The online retail channel demonstrates the most robust growth trajectory in the protein bar market, driven by increasing internet penetration, rising smartphone usage, and an expanding network of grocery delivery chains. The segment's growth is further accelerated by the convenience of one-click shopping platforms, which allow consumers to efficiently manage their shopping time for protein bars. Online retailers are strengthening their market position by offering larger product selection options, various discounts, hassle-free order cancellation/refund processes, and coupon codes to provide a seamless shopping experience. The channel's appeal is enhanced by the availability of detailed product information, customer reviews, and competitive pricing, making it increasingly popular among digitally savvy consumers seeking convenience and value in their protein bar purchases. This segment is particularly appealing to the protein bar target market, who prioritize convenience and variety.

Remaining Segments in Distribution Channel

The convenience store channel maintains a significant presence in the protein bar market, particularly benefiting from strategic locations in urban centers, gas stations, and busy intersections that enable quick, on-the-spot purchases. These stores focus on store designs and integrated technologies to enhance customer convenience while purchasing protein bars. The 'Others' category, encompassing warehouse club stores, vending machines, drug stores/pharmacies, and forecourt retailers, serves specific consumer needs through specialized distribution points. Vending machines, in particular, have gained prominence in public spaces such as airports, college campuses, shopping malls, and sports clubs, providing easy access to protein bars for on-the-go consumption. This diverse distribution network is crucial for protein bar suppliers and nutrition bar manufacturers aiming to reach the target market for protein bars effectively.

Protein Bar Market Geography Segment Analysis

Protein Bar Market in Africa

The African protein bar market demonstrates increasing consumer awareness regarding nutritional supplements and healthy snacking options. The region's market is primarily driven by South Africa, Nigeria, and Egypt, with varying levels of market penetration and consumer preferences. The growing fitness culture and increasing health consciousness among urban populations have contributed to the expanding market presence. Consumer education about protein supplementation and the importance of balanced nutrition has played a crucial role in market development across these African nations.

Market Analysis of Protein Bar Market: Forecasted Growth Rate by Region

Protein Bar Market in South Africa

South Africa leads the African protein bar market, commanding approximately 35% of the region's market share in 2024. The country's dominance is attributed to its well-developed retail infrastructure and growing health and wellness sector. The presence of numerous fitness centers and health clubs has created a strong consumer base for protein bars. The country has witnessed significant growth in gym memberships, with over 2.26 million fitness and health club memberships recorded. South African consumers increasingly view protein bars as a convenient and healthy snacking option, particularly among urban professionals and fitness enthusiasts.

Protein Bar Market Growth Trajectory in South Africa

South Africa is projected to maintain its position as the fastest-growing market in Africa, with an anticipated growth rate of approximately 40% during 2024-2029. This exceptional growth is driven by increasing consumer awareness about healthy snacking alternatives and the rising popularity of protein-enriched products. The country's robust distribution networks, including both modern retail channels and online platforms, facilitate easy access to protein bars. The market expansion is further supported by innovative product launches featuring local flavors and ingredients, catering to diverse consumer preferences.

Protein Bar Market in Asia-Pacific

The Asia-Pacific protein bar market exhibits dynamic growth patterns across its diverse economies, including developed markets like Japan and Australia, and emerging markets like India and China. The region's market is characterized by increasing health consciousness, growing fitness trends, and rising disposable incomes. Countries like South Korea, Indonesia, and Malaysia are witnessing rapid market development due to urbanization and changing dietary preferences. The market is also influenced by the region's strong sports and athletics culture, particularly in countries like Australia and New Zealand.

Protein Bar Market in Japan

Japan dominates the Asia-Pacific protein bar market, holding approximately 40% of the regional market share in 2024. The country's leadership position is supported by its advanced retail infrastructure and strong health-conscious consumer base. Japanese consumers demonstrate a high acceptance of functional foods and nutritional supplements, with about 76% of consumers perceiving protein snacks as healthy. The market benefits from the presence of numerous health clubs and fitness centers, with over 8,500 fitness clubs operating across the country.

Protein Bar Market Growth Trajectory in South Korea

South Korea emerges as the fastest-growing market in the Asia-Pacific region, with an expected growth rate of approximately 9% during 2024-2029. The country's robust growth is driven by increasing health awareness and fitness trends among young consumers. South Korea's market expansion is supported by its well-developed retail infrastructure and strong presence of domestic and international brands. The presence of over 11,100 fitness centers has created a substantial consumer base for protein bars, while innovative product launches and marketing strategies continue to drive market growth.

Protein Bar Market in Europe

The European protein bar market demonstrates sophisticated consumer preferences and strong market penetration across multiple countries. The region encompasses diverse markets, including the United Kingdom, Germany, France, and emerging markets in Eastern Europe. Consumer awareness about health and nutrition is particularly high in Western European countries, driving demand for protein-enriched snacks. The market benefits from well-established distribution networks and a strong presence of both local and international manufacturers.

Protein Bar Market in United Kingdom

The United Kingdom leads the European protein bar market, with its dominance attributed to high consumer awareness and a strong fitness culture. The country's market is characterized by sophisticated consumer preferences and high penetration of protein bars in regular dietary habits. British consumers show a strong inclination towards functional foods, with protein bars being particularly popular among fitness enthusiasts and health-conscious individuals. The market benefits from a well-developed retail infrastructure and a strong presence of both domestic and international brands.

Protein Bar Market Growth Trajectory in Russia

Russia demonstrates the most dynamic growth in the European protein bar market, driven by increasing health consciousness and growing fitness trends. The market expansion is supported by the rising number of fitness enthusiasts and growing awareness about protein supplementation. The country's retail landscape continues to evolve, with both modern trade and online channels contributing to market growth. Russian consumers increasingly view protein bars as a convenient and healthy snacking option, particularly in urban areas.

Protein Bar Market in Middle East

The Middle Eastern protein bar market shows strong growth potential across various countries, including Saudi Arabia, UAE, Kuwait, Bahrain, Oman, and Qatar. The region's market is driven by increasing health consciousness and growing fitness trends among the younger population. Saudi Arabia leads the regional market, benefiting from its large population and well-developed retail infrastructure. The UAE emerges as the fastest-growing market, supported by its strong fitness culture and high consumer awareness about nutritional supplements. The region's market is characterized by premium product preferences and a strong presence of international brands.

Protein Bar Market in North America

The North American protein bar market demonstrates mature market characteristics with a strong presence across the United States, Canada, and Mexico. The region shows sophisticated consumer preferences and high awareness about nutritional supplements. The United States dominates the regional market, leveraging its extensive retail network and strong fitness culture. Mexico emerges as the fastest-growing market, driven by increasing health consciousness and growing fitness trends. The region's market benefits from continuous product innovations and strong marketing initiatives by both established and emerging brands.

Protein Bar Market in South America

The South American protein bar market shows significant growth potential, with Brazil and Argentina leading the regional development. The market is characterized by increasing health awareness and growing fitness trends across major urban centers. Brazil maintains its position as the largest market in the region, supported by its extensive retail network and large consumer base. Argentina demonstrates the fastest growth trajectory, driven by changing consumer preferences and increasing health consciousness. The region's market is marked by growing penetration of international brands and rising local manufacturing capabilities.

Protein Bar Industry Overview

Top Companies in Protein Bar Market

The protein bar companies market is characterized by intense competition and continuous innovation among major players like Kellogg Company, Simply Good Foods, Glanbia, Mars, PepsiCo, and General Mills. Companies are heavily focused on product innovation through the introduction of new flavors, protein content variations, and specialized offerings like keto-friendly and plant-based options to meet evolving consumer preferences. Operational agility is demonstrated through strategic manufacturing facility expansions and supply chain optimizations to meet growing demand. Strategic moves in the industry primarily revolve around mergers and acquisitions to strengthen market position and expand product portfolios, exemplified by major acquisitions like Simply Good Foods' purchase of Quest Nutrition and Mars' acquisition of Kind Bars. Companies are also expanding their distribution networks across various channels, including supermarkets, convenience stores, and online platforms, while investing in direct-to-consumer capabilities.

Market Dominated by Global Food Conglomerates

The protein bar market structure is characterized by the strong presence of large multinational food and beverage conglomerates who leverage their extensive distribution networks, research capabilities, and marketing resources to maintain market leadership. These established players benefit from economies of scale in production and procurement, while also possessing the financial strength to acquire promising smaller brands to expand their portfolio. The market shows moderate consolidation with the top players controlling significant market share, though there is still room for specialized players focusing on specific consumer segments or regional markets.


The competitive landscape is evolving through strategic acquisitions and partnerships, as larger companies seek to quickly enter new market segments and gain access to innovative products and technologies. Regional players are increasingly forming partnerships with global companies to expand their reach, while some specialized manufacturers are focusing on direct-to-consumer channels to build brand loyalty. The industry also sees continuous entry of new players, particularly in the premium and specialized segments, though scaling up remains a challenge due to the established distribution networks of major protein bar companies.

Innovation and Distribution Key to Growth

Success in the protein bar market increasingly depends on companies' ability to innovate across product formulation, packaging, and marketing while maintaining strong distribution relationships. Incumbents need to focus on continuous product innovation to meet evolving consumer preferences for healthier, cleaner label products while maintaining taste and texture quality. Companies must also invest in sustainable packaging solutions and digital marketing capabilities to appeal to environmentally conscious consumers and younger demographics. Building strong relationships with retailers and expanding presence across multiple distribution channels, including e-commerce, is crucial for maintaining market share.


For contenders looking to gain ground, focusing on specialized market segments and unique value propositions offers the best path forward. This includes developing products for specific dietary requirements or lifestyle choices, such as plant-based or keto-friendly options. Success also requires building direct relationships with consumers through social media engagement and wellness community building. Companies must stay ahead of potential regulatory changes regarding nutritional claims and labeling requirements, while also managing substitution risks from other protein-rich snack alternatives. Investment in research and development capabilities and maintaining flexible manufacturing processes will be crucial for adapting to changing consumer preferences and regulatory requirements. Additionally, understanding revenue statistics for bars and leveraging branding strategies for protein bars are essential for companies aiming to differentiate themselves in a crowded market.

Protein Bar Market Leaders

  1. Glanbia Plc

  2. Kellogg Company

  3. Mars Incorporated

  4. PepsiCo Inc.

  5. Simply Good Foods Co.

  6. *Disclaimer: Major Players sorted in no particular order
Protein Bar Market Concentration
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Protein Bar Market News

  • May 2023: General Mills Inc. announced that it would be expanding its Nature Valley brand with the introduction of Nature Valley Savory Nut Crunch Bars.
  • April 2023: Under the brand ONE Brands, The Hershey Company launched the Peanut Butter & Jelly Flavored Protein Bar. The ONE Limited Edition Peanut Butter & Jelly flavored bars are packed with 20 grams of protein, 1 gram of sugar, and the taste of peanut butter and strawberry jelly flavors.
  • January 2023: The Hershey Company launched caffeinated protein bars. The range is available in two flavors: vanilla latte and caramel macchiato.

Free With This Report

We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the confectionery industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of confectionery ingredients and per capita consumption of confections, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on confections, confectionery variants, sugar content, insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.

Protein Bar Market
Protein Bar Market
Protein Bar Market
Protein Bar Market

Protein Bar Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Regulatory Framework
  • 4.2 Consumer Buying Behavior
  • 4.3 Ingredient Analysis
  • 4.4 Value Chain & Distribution Channel Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Distribution Channel
    • 5.1.1 Convenience Store
    • 5.1.2 Online Retail Store
    • 5.1.3 Supermarket/Hypermarket
    • 5.1.4 Others
  • 5.2 Region
    • 5.2.1 Africa
    • 5.2.1.1 By Country
    • 5.2.1.1.1 Egypt
    • 5.2.1.1.2 Nigeria
    • 5.2.1.1.3 South Africa
    • 5.2.1.1.4 Rest of Africa
    • 5.2.2 Asia-Pacific
    • 5.2.2.1 By Country
    • 5.2.2.1.1 Australia
    • 5.2.2.1.2 China
    • 5.2.2.1.3 India
    • 5.2.2.1.4 Indonesia
    • 5.2.2.1.5 Japan
    • 5.2.2.1.6 Malaysia
    • 5.2.2.1.7 New Zealand
    • 5.2.2.1.8 South Korea
    • 5.2.2.1.9 Rest of Asia-Pacific
    • 5.2.3 Europe
    • 5.2.3.1 By Country
    • 5.2.3.1.1 Belgium
    • 5.2.3.1.2 France
    • 5.2.3.1.3 Germany
    • 5.2.3.1.4 Italy
    • 5.2.3.1.5 Netherlands
    • 5.2.3.1.6 Russia
    • 5.2.3.1.7 Spain
    • 5.2.3.1.8 Switzerland
    • 5.2.3.1.9 Turkey
    • 5.2.3.1.10 United Kingdom
    • 5.2.3.1.11 Rest of Europe
    • 5.2.4 Middle East
    • 5.2.4.1 By Country
    • 5.2.4.1.1 Bahrain
    • 5.2.4.1.2 Kuwait
    • 5.2.4.1.3 Oman
    • 5.2.4.1.4 Qatar
    • 5.2.4.1.5 Saudi Arabia
    • 5.2.4.1.6 United Arab Emirates
    • 5.2.4.1.7 Rest of Middle East
    • 5.2.5 North America
    • 5.2.5.1 By Country
    • 5.2.5.1.1 Canada
    • 5.2.5.1.2 Mexico
    • 5.2.5.1.3 United States
    • 5.2.5.1.4 Rest of North America
    • 5.2.6 South America
    • 5.2.6.1 By Country
    • 5.2.6.1.1 Argentina
    • 5.2.6.1.2 Brazil
    • 5.2.6.1.3 Rest of South America

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 Associated British Foods PLC
    • 6.4.2 Caveman Foods LLC
    • 6.4.3 Fitshit Health Solutions Pvt. Ltd
    • 6.4.4 General Mills Inc.
    • 6.4.5 Glanbia Plc
    • 6.4.6 GNC Holdings LLC
    • 6.4.7 Kellogg Company
    • 6.4.8 Lotus Bakeries
    • 6.4.9 Mars Incorporated
    • 6.4.10 Naturell India Pvt. Ltd
    • 6.4.11 PepsiCo Inc.
    • 6.4.12 Simply Good Foods Co.
    • 6.4.13 Stayfit Enterprize Private Limited
    • 6.4.14 The Hershey Company
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR CONFECTIONERY CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
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List of Tables & Figures

  1. Figure 1:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, GLOBAL, 2018 - 2030
  1. Figure 2:  
  2. VALUE OF PROTEIN BAR MARKET, USD, GLOBAL, 2018 - 2030
  1. Figure 3:  
  2. VOLUME OF PROTEIN BAR MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, GLOBAL, 2018 - 2030
  1. Figure 4:  
  2. VALUE OF PROTEIN BAR MARKET BY DISTRIBUTION CHANNEL, USD, GLOBAL, 2018 - 2030
  1. Figure 5:  
  2. VOLUME SHARE OF PROTEIN BAR MARKET BY DISTRIBUTION CHANNEL, %, GLOBAL, 2018 VS 2024 VS 2030
  1. Figure 6:  
  2. VALUE SHARE OF PROTEIN BAR MARKET BY DISTRIBUTION CHANNEL, %, GLOBAL, 2018 VS 2024 VS 2030
  1. Figure 7:  
  2. VOLUME OF PROTEIN BAR MARKET SOLD VIA CONVENIENCE STORE, METRIC TONNES, GLOBAL, 2018 - 2030
  1. Figure 8:  
  2. VALUE OF PROTEIN BAR MARKET SOLD VIA CONVENIENCE STORE, USD, GLOBAL, 2018 - 2030
  1. Figure 9:  
  2. VOLUME OF PROTEIN BAR MARKET SOLD VIA ONLINE RETAIL STORE, METRIC TONNES, GLOBAL, 2018 - 2030
  1. Figure 10:  
  2. VALUE OF PROTEIN BAR MARKET SOLD VIA ONLINE RETAIL STORE, USD, GLOBAL, 2018 - 2030
  1. Figure 11:  
  2. VOLUME OF PROTEIN BAR MARKET SOLD VIA SUPERMARKET/HYPERMARKET, METRIC TONNES, GLOBAL, 2018 - 2030
  1. Figure 12:  
  2. VALUE OF PROTEIN BAR MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, GLOBAL, 2018 - 2030
  1. Figure 13:  
  2. VOLUME OF PROTEIN BAR MARKET SOLD VIA OTHERS, METRIC TONNES, GLOBAL, 2018 - 2030
  1. Figure 14:  
  2. VALUE OF PROTEIN BAR MARKET SOLD VIA OTHERS, USD, GLOBAL, 2018 - 2030
  1. Figure 15:  
  2. VOLUME OF PROTEIN BAR MARKET BY REGION, METRIC TONNES, GLOBAL, 2018 - 2030
  1. Figure 16:  
  2. VALUE OF PROTEIN BAR MARKET BY REGION, USD, GLOBAL, 2018 - 2030
  1. Figure 17:  
  2. VOLUME SHARE OF PROTEIN BAR MARKET BY REGION, %, GLOBAL, 2018 VS 2024 VS 2030
  1. Figure 18:  
  2. VALUE SHARE OF PROTEIN BAR MARKET BY REGION, %, GLOBAL, 2018 VS 2024 VS 2030
  1. Figure 19:  
  2. VOLUME OF PROTEIN BAR MARKET BY COUNTRY, METRIC TONNES, AFRICA, 2018 - 2030
  1. Figure 20:  
  2. VALUE OF PROTEIN BAR MARKET BY COUNTRY, USD, AFRICA, 2018 - 2030
  1. Figure 21:  
  2. VOLUME SHARE OF PROTEIN BAR MARKET BY COUNTRY, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 22:  
  2. VALUE SHARE OF PROTEIN BAR MARKET BY COUNTRY, %, AFRICA, 2018 VS 2024 VS 2030
  1. Figure 23:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, EGYPT, 2018 - 2030
  1. Figure 24:  
  2. VALUE OF PROTEIN BAR MARKET, USD, EGYPT, 2018 - 2030
  1. Figure 25:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, NIGERIA, 2018 - 2030
  1. Figure 26:  
  2. VALUE OF PROTEIN BAR MARKET, USD, NIGERIA, 2018 - 2030
  1. Figure 27:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, SOUTH AFRICA, 2018 - 2030
  1. Figure 28:  
  2. VALUE OF PROTEIN BAR MARKET, USD, SOUTH AFRICA, 2018 - 2030
  1. Figure 29:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, REST OF AFRICA, 2018 - 2030
  1. Figure 30:  
  2. VALUE OF PROTEIN BAR MARKET, USD, REST OF AFRICA, 2018 - 2030
  1. Figure 31:  
  2. VOLUME OF PROTEIN BAR MARKET BY COUNTRY, METRIC TONNES, ASIA-PACIFIC, 2018 - 2030
  1. Figure 32:  
  2. VALUE OF PROTEIN BAR MARKET BY COUNTRY, USD, ASIA-PACIFIC, 2018 - 2030
  1. Figure 33:  
  2. VOLUME SHARE OF PROTEIN BAR MARKET BY COUNTRY, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 34:  
  2. VALUE SHARE OF PROTEIN BAR MARKET BY COUNTRY, %, ASIA-PACIFIC, 2018 VS 2024 VS 2030
  1. Figure 35:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, AUSTRALIA, 2018 - 2030
  1. Figure 36:  
  2. VALUE OF PROTEIN BAR MARKET, USD, AUSTRALIA, 2018 - 2030
  1. Figure 37:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, CHINA, 2018 - 2030
  1. Figure 38:  
  2. VALUE OF PROTEIN BAR MARKET, USD, CHINA, 2018 - 2030
  1. Figure 39:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, INDIA, 2018 - 2030
  1. Figure 40:  
  2. VALUE OF PROTEIN BAR MARKET, USD, INDIA, 2018 - 2030
  1. Figure 41:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, INDONESIA, 2018 - 2030
  1. Figure 42:  
  2. VALUE OF PROTEIN BAR MARKET, USD, INDONESIA, 2018 - 2030
  1. Figure 43:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, JAPAN, 2018 - 2030
  1. Figure 44:  
  2. VALUE OF PROTEIN BAR MARKET, USD, JAPAN, 2018 - 2030
  1. Figure 45:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, MALAYSIA, 2018 - 2030
  1. Figure 46:  
  2. VALUE OF PROTEIN BAR MARKET, USD, MALAYSIA, 2018 - 2030
  1. Figure 47:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, NEW ZEALAND, 2018 - 2030
  1. Figure 48:  
  2. VALUE OF PROTEIN BAR MARKET, USD, NEW ZEALAND, 2018 - 2030
  1. Figure 49:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, SOUTH KOREA, 2018 - 2030
  1. Figure 50:  
  2. VALUE OF PROTEIN BAR MARKET, USD, SOUTH KOREA, 2018 - 2030
  1. Figure 51:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, REST OF ASIA-PACIFIC, 2018 - 2030
  1. Figure 52:  
  2. VALUE OF PROTEIN BAR MARKET, USD, REST OF ASIA-PACIFIC, 2018 - 2030
  1. Figure 53:  
  2. VOLUME OF PROTEIN BAR MARKET BY COUNTRY, METRIC TONNES, EUROPE, 2018 - 2030
  1. Figure 54:  
  2. VALUE OF PROTEIN BAR MARKET BY COUNTRY, USD, EUROPE, 2018 - 2030
  1. Figure 55:  
  2. VOLUME SHARE OF PROTEIN BAR MARKET BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 56:  
  2. VALUE SHARE OF PROTEIN BAR MARKET BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 57:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, BELGIUM, 2018 - 2030
  1. Figure 58:  
  2. VALUE OF PROTEIN BAR MARKET, USD, BELGIUM, 2018 - 2030
  1. Figure 59:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, FRANCE, 2018 - 2030
  1. Figure 60:  
  2. VALUE OF PROTEIN BAR MARKET, USD, FRANCE, 2018 - 2030
  1. Figure 61:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, GERMANY, 2018 - 2030
  1. Figure 62:  
  2. VALUE OF PROTEIN BAR MARKET, USD, GERMANY, 2018 - 2030
  1. Figure 63:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, ITALY, 2018 - 2030
  1. Figure 64:  
  2. VALUE OF PROTEIN BAR MARKET, USD, ITALY, 2018 - 2030
  1. Figure 65:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, NETHERLANDS, 2018 - 2030
  1. Figure 66:  
  2. VALUE OF PROTEIN BAR MARKET, USD, NETHERLANDS, 2018 - 2030
  1. Figure 67:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, RUSSIA, 2018 - 2030
  1. Figure 68:  
  2. VALUE OF PROTEIN BAR MARKET, USD, RUSSIA, 2018 - 2030
  1. Figure 69:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, SPAIN, 2018 - 2030
  1. Figure 70:  
  2. VALUE OF PROTEIN BAR MARKET, USD, SPAIN, 2018 - 2030
  1. Figure 71:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, SWITZERLAND, 2018 - 2030
  1. Figure 72:  
  2. VALUE OF PROTEIN BAR MARKET, USD, SWITZERLAND, 2018 - 2030
  1. Figure 73:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, TURKEY, 2018 - 2030
  1. Figure 74:  
  2. VALUE OF PROTEIN BAR MARKET, USD, TURKEY, 2018 - 2030
  1. Figure 75:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, UNITED KINGDOM, 2018 - 2030
  1. Figure 76:  
  2. VALUE OF PROTEIN BAR MARKET, USD, UNITED KINGDOM, 2018 - 2030
  1. Figure 77:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, REST OF EUROPE, 2018 - 2030
  1. Figure 78:  
  2. VALUE OF PROTEIN BAR MARKET, USD, REST OF EUROPE, 2018 - 2030
  1. Figure 79:  
  2. VOLUME OF PROTEIN BAR MARKET BY COUNTRY, METRIC TONNES, MIDDLE EAST, 2018 - 2030
  1. Figure 80:  
  2. VALUE OF PROTEIN BAR MARKET BY COUNTRY, USD, MIDDLE EAST, 2018 - 2030
  1. Figure 81:  
  2. VOLUME SHARE OF PROTEIN BAR MARKET BY COUNTRY, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 82:  
  2. VALUE SHARE OF PROTEIN BAR MARKET BY COUNTRY, %, MIDDLE EAST, 2018 VS 2024 VS 2030
  1. Figure 83:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, BAHRAIN, 2018 - 2030
  1. Figure 84:  
  2. VALUE OF PROTEIN BAR MARKET, USD, BAHRAIN, 2018 - 2030
  1. Figure 85:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, KUWAIT, 2018 - 2030
  1. Figure 86:  
  2. VALUE OF PROTEIN BAR MARKET, USD, KUWAIT, 2018 - 2030
  1. Figure 87:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, OMAN, 2018 - 2030
  1. Figure 88:  
  2. VALUE OF PROTEIN BAR MARKET, USD, OMAN, 2018 - 2030
  1. Figure 89:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, QATAR, 2018 - 2030
  1. Figure 90:  
  2. VALUE OF PROTEIN BAR MARKET, USD, QATAR, 2018 - 2030
  1. Figure 91:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, SAUDI ARABIA, 2018 - 2030
  1. Figure 92:  
  2. VALUE OF PROTEIN BAR MARKET, USD, SAUDI ARABIA, 2018 - 2030
  1. Figure 93:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, UNITED ARAB EMIRATES, 2018 - 2030
  1. Figure 94:  
  2. VALUE OF PROTEIN BAR MARKET, USD, UNITED ARAB EMIRATES, 2018 - 2030
  1. Figure 95:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, REST OF MIDDLE EAST, 2018 - 2030
  1. Figure 96:  
  2. VALUE OF PROTEIN BAR MARKET, USD, REST OF MIDDLE EAST, 2018 - 2030
  1. Figure 97:  
  2. VOLUME OF PROTEIN BAR MARKET BY COUNTRY, METRIC TONNES, NORTH AMERICA, 2018 - 2030
  1. Figure 98:  
  2. VALUE OF PROTEIN BAR MARKET BY COUNTRY, USD, NORTH AMERICA, 2018 - 2030
  1. Figure 99:  
  2. VOLUME SHARE OF PROTEIN BAR MARKET BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 100:  
  2. VALUE SHARE OF PROTEIN BAR MARKET BY COUNTRY, %, NORTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 101:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, CANADA, 2018 - 2030
  1. Figure 102:  
  2. VALUE OF PROTEIN BAR MARKET, USD, CANADA, 2018 - 2030
  1. Figure 103:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, MEXICO, 2018 - 2030
  1. Figure 104:  
  2. VALUE OF PROTEIN BAR MARKET, USD, MEXICO, 2018 - 2030
  1. Figure 105:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, UNITED STATES, 2018 - 2030
  1. Figure 106:  
  2. VALUE OF PROTEIN BAR MARKET, USD, UNITED STATES, 2018 - 2030
  1. Figure 107:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, REST OF NORTH AMERICA, 2018 - 2030
  1. Figure 108:  
  2. VALUE OF PROTEIN BAR MARKET, USD, REST OF NORTH AMERICA, 2018 - 2030
  1. Figure 109:  
  2. VOLUME OF PROTEIN BAR MARKET BY COUNTRY, METRIC TONNES, SOUTH AMERICA, 2018 - 2030
  1. Figure 110:  
  2. VALUE OF PROTEIN BAR MARKET BY COUNTRY, USD, SOUTH AMERICA, 2018 - 2030
  1. Figure 111:  
  2. VOLUME SHARE OF PROTEIN BAR MARKET BY COUNTRY, %, SOUTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 112:  
  2. VALUE SHARE OF PROTEIN BAR MARKET BY COUNTRY, %, SOUTH AMERICA, 2018 VS 2024 VS 2030
  1. Figure 113:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, ARGENTINA, 2018 - 2030
  1. Figure 114:  
  2. VALUE OF PROTEIN BAR MARKET, USD, ARGENTINA, 2018 - 2030
  1. Figure 115:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, BRAZIL, 2018 - 2030
  1. Figure 116:  
  2. VALUE OF PROTEIN BAR MARKET, USD, BRAZIL, 2018 - 2030
  1. Figure 117:  
  2. VOLUME OF PROTEIN BAR MARKET, METRIC TONNES, REST OF SOUTH AMERICA, 2018 - 2030
  1. Figure 118:  
  2. VALUE OF PROTEIN BAR MARKET, USD, REST OF SOUTH AMERICA, 2018 - 2030
  1. Figure 119:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, GLOBAL, 2018 - 2023
  1. Figure 120:  
  2. MOST ADOPTED STRATEGIES, COUNT, GLOBAL, 2018 - 2023
  1. Figure 121:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, GLOBAL

Protein Bar Industry Segmentation

Convenience Store, Online Retail Store, Supermarket/Hypermarket, Others are covered as segments by Distribution Channel. Africa, Asia-Pacific, Europe, Middle East, North America, South America are covered as segments by Region.
Distribution Channel Convenience Store
Online Retail Store
Supermarket/Hypermarket
Others
Region Africa By Country Egypt
Nigeria
South Africa
Rest of Africa
Asia-Pacific By Country Australia
China
India
Indonesia
Japan
Malaysia
New Zealand
South Korea
Rest of Asia-Pacific
Europe By Country Belgium
France
Germany
Italy
Netherlands
Russia
Spain
Switzerland
Turkey
United Kingdom
Rest of Europe
Middle East By Country Bahrain
Kuwait
Oman
Qatar
Saudi Arabia
United Arab Emirates
Rest of Middle East
North America By Country Canada
Mexico
United States
Rest of North America
South America By Country Argentina
Brazil
Rest of South America
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Market Definition

  • Milk and White Chocolate - Milk chocolates is a solid chocolate made with milk (in the form of either milk powder, liquid milk, or condensed milk) and cocoa solids. White chocolate is made from cocoa butter and milk and contains no cocoa solids whatsoever. The scope includes regular chocolates, low-sugar, and sugar-free variants
  • Toffees & Nougats - Toffees include hard, chewy, and small or one-bite candies marketed with labels as toffee or toffee-like confectionery. Nougat is a chewy confection with almond, sugar, and egg white as a basic ingredient; and it originated in Europe and Middle East countries.
  • Cereals Bars - A snack composed of breakfast cereal that has been compressed into a bar shape and is held together with a form of edible adhesive. The scope includes snack bars made with cereals such as rice, oats, corn, etc. mixed with a binding syrup. These also include products labeled as cereal bars, cereal treat bars, or grain bars.
  • Chewing Gum - This is a preparation for chewing, usually made of flavored and sweetened chicle or such substitutes as polyvinyl acetate. The types of chewing gums included in the scope are sugar-chewing gums and sugar-free chewing gums
Keyword Definition
Dark Chocolate Dark chocolate is a form of chocolate containing cocoa solids and cocoa butter without the milk.
White Chocolate White chocolate is the type of chocolate containing the highest percentage of milk solids, typically around or over 30 percent.
Milk Chocolate Milk chocolate is made from dark chocolate that has a low cocoa solid content and higher sugar content, plus a milk product.
Hard Candy A candy made of sugar and corn syrup boiled without crystallizing.
Toffees A hard, chewy, often brown sweet that is made from sugar boiled with butter.
Nougats A chewy or brittle candy containing almonds or other nuts and sometimes fruit.
Cereal bar A cereal bar is a bar-shaped food product, made by pressing cereals and usually dried fruit or berries, which are in most cases held together by glucose syrup.
Protein bar Protein bars are nutrition bars that contain a high proportion of protein to carbohydrates/fats.
Fruit & Nut bar These are often based on dates with other dried fruit and nut additions and, in some cases, flavorings.
NCA The National Confectioners Association is an American trade organization that promotes chocolate, candy, gum and mints, and the companies that make these treats.
CGMP Current good manufacturing practices are those conforming to the guidelines recommended by relevant agencies.
Unstandardized foods Unstandardized foods are those that do not have a standard of identity or that deviate from a prescribed standard in any manner.
GI The glycemic index (GI) is a way of ranking carbohydrate-containing foods based on how slowly or quickly they are digested and increase blood glucose levels over a period of time
Skimmed milk powder Skimmed milk powder is obtained by removing water from pasteurized skim milk by spray-drying.
Flavanols Flavanols are a group of compounds found in cocoa, tea, apples, and many other plant-based foods and beverages.
WPC Whey protein concentrate- the substance obtained by the removal of sufficient nonprotein constituents from pasteurized whey so that the finished dry product contains greater than 25% protein.
LDL Low density Lipoprotein- the bad cholesterol
HDL High density Lipoprotein- the good cholesterol
BHT butylated Hydroxytoluene is a lab-made chemical that is added to foods as a preservative.
Carrageenan Carrageenan is an additive used to thicken, emulsify, and preserve foods and drinks.
Free form Not containing certain ingredients, such as gluten, dairy, or sugar.
Cocoa butter It is a fatty substance obtained from cocoa beans, used in the manufacture of confectionery.
Pastellies A type of of Brazilian candy made from sugar, eggs, and milk.
Draggees Small, round candies that are coated with a hard sugar shell
CHOPRABISCO Royal Belgian Association of the chocolate, pralines, biscuit, and confectionery industry- A trade association that represents the Belgian chocolate industry.
European Directive 2000/13 A European Union directive that regulates the labeling of food products
Kakao-Verordnung The German chocolate ordinance, a set of regulations that define what can be labeled as "chocolate" in Germany.
FASFC Federal Agency for the Safety of the Food Chain
Pectin A natural substance that is derived from fruits and vegetables. It is used in confectionery to create a gel-like texture.
Invert sugars A type of sugar that is made up of glucose and fructose.
Emulsifier A substance that helps to mix to liquids that does not mix together.
Anthocyanins A type of flavonoid that is responsible for the red, purple, and blue colors of confectionery.
Functional Foods Foods that have been modified to provide additional health benefits beyond basic nutrition.
Kosher certificate This certification verifies that the ingredients, production process including all machinery, and/or food-service process complies with the standards of Jewish dietary law
Chicory root extract A natural extract from the chicory root that is a good source of fiber, calcium, phosphorous, and folate
RDD Recommended daily dose
Gummies A chewy gelatin-based candy that is often flavored with fruit.
Nutraceuticals Food or dietary supplements that are claimed to have health benefits.
Energy bars Snack bars that are high in carbohydrates and calories are designed to provide energy on the go.
BFSO Belgian Food Safety Organization for the food chain.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
research-methodology
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Protein Bar Market Research FAQs

How big is the Global Protein Bar Market?

The Global Protein Bar Market size is expected to reach USD 9.73 billion in 2025 and grow at a CAGR of 10.05% to reach USD 15.71 billion by 2030.

What is the current Global Protein Bar Market size?

In 2025, the Global Protein Bar Market size is expected to reach USD 9.73 billion.

Who are the key players in Global Protein Bar Market?

Glanbia Plc, Kellogg Company, Mars Incorporated, PepsiCo Inc. and Simply Good Foods Co. are the major companies operating in the Global Protein Bar Market.

Which segment has the biggest share in the Global Protein Bar Market?

In the Global Protein Bar Market, the Supermarket/Hypermarket segment accounts for the largest share by distribution channel.

Which region has the biggest share in the Global Protein Bar Market?

In 2025, North America accounts for the largest share by region in the Global Protein Bar Market.

What years does this Global Protein Bar Market cover, and what was the market size in 2025?

In 2025, the Global Protein Bar Market size was estimated at 9.73 billion. The report covers the Global Protein Bar Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Global Protein Bar Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Protein Bar Market Research

Mordor Intelligence provides comprehensive insights into the protein bar market by leveraging extensive expertise in the nutrition bar industry. Our latest report examines bar industry trends, covering everything from protein bar brands to emerging nutrition bar manufacturers. The analysis includes detailed protein bar market analysis across various distribution channels. It pays particular attention to bar trends and consumer preferences in both established and emerging markets.

Stakeholders benefit from our thorough examination of protein bar growth patterns and protein bar sales dynamics. This information is available in an easy-to-read report PDF format for immediate download. The report offers valuable insights into protein bar companies operations, bar industry developments, and protein bar target market demographics. Our analysis includes evaluations of protein bar market size, protein bar industry statistics, and detailed assessments of nutrition bars brands positioning. This enables businesses to make informed strategic decisions in this rapidly evolving market segment.