PropTech Market Size
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 38.26 Billion |
| Market Size (2029) | USD 88.07 Billion |
| CAGR (2024 - 2029) | 18.14 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | North America |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
PropTech Market Analysis
The PropTech Market size is estimated at USD 38.26 billion in 2024, and is expected to reach USD 88.07 billion by 2029, at a CAGR of 18.14% during the forecast period (2024-2029).
- Driven by technological advancements and evolving consumer preferences, the proptech market is undergoing significant growth and transformation. Artificial intelligence is at the forefront, revolutionizing property management, refining predictive analytics for property valuations, and enhancing customer service through chatbots. Notably, over 70% of proptech investments are funneled into AI startups, underscoring AI's pivotal role in the sector.
- As environmental awareness rises, proptech firms are prioritizing sustainability, focusing on energy-efficient buildings and smart home technologies that optimize resource usage. Furthermore, the momentum towards digital solutions in property transactions is quickening, with eSigning emerging as a crucial tool for hastening deal closures and boosting efficiency.
- Soaring housing costs have spurred a rise in co-living arrangements, catering to those seeking affordable housing through shared spaces. Platforms that facilitate these co-living setups are witnessing increased popularity. Additionally, about 46% of brokers express concerns about 'keeping up with technology' in the coming two years. While agents prioritize strengthening their professional relationships, they also seek solutions to aid this endeavor. According to NAR, in their day-to-day, 93% depend on email and 95% on their smartphone—an indicator of how necessary it is for them to remain in touch.
- Investment in the proptech sector has surged, with startups receiving over USD 8 billion in recent years. This trend signals growing confidence among venture capitalists in the lucrative potential of innovative proptech solutions (source: Ascendix).
- Proptech companies navigate a complex landscape due to the diverse legal frameworks governing the real estate sector across regions. Disparities in regulations—ranging from property transactions and data privacy to smart building standards—pose challenges, hindering the widespread adoption of proptech solutions.
- The COVID-19 pandemic acted as a catalyst, propelling the adoption of digital tools in real estate. As consumers increasingly sought convenience and safety, essentials like virtual tours, digital transactions, and online property management systems came to the forefront. In the post-COVID landscape, there's a pronounced emphasis on sustainability in real estate. Both consumers and investors are placing greater importance on energy-efficient buildings and sustainable practices. Consequently, proptech solutions leveraging IoT and smart technologies to boost energy efficiency are witnessing a surge in popularity.
PropTech Market Trends
Cloud to Hold Significant Share
- Proptech is reshaping how real estate companies engage with their customers. The transition from physical to digital records marked the initial embrace of technology in the real estate sector.
- According to IBEF, the real estate market is projected to expand from INR 12,000 crore (USD 1.72 billion) in 2019 to INR 65,000 crore (USD 9.30 billion) by 2040. Furthermore, the Indian real estate sector aims for a market size of USD 1 trillion by 2030, a significant leap from USD 200 billion in 2021. As retail, hospitality, and commercial real estate flourish, they are laying the essential infrastructure for India's burgeoning demands. These statistics underscore the pressing need for proptech, driving a surge in cloud adoption.
- Commercial real estate is witnessing a pronounced shift towards cloud-based building management systems. By centralizing building data in a cloud repository, stakeholders can achieve a holistic view of assets, enabling decisions grounded in real-time insights. This centralized data encompasses energy consumption, occupancy levels, maintenance records, and more.
- Cloud computing, with its capability to securely store, process, and analyze vast data in real-time, is ushering in a new growth phase for real estate professionals. Notably, around 80% of leading real estate firms are already harnessing cloud-based solutions.
- Utilizing cloud solutions like SAP Cloud for Real Estate, facility managers can oversee lease agreements, ensuring real-time payment and valuation postings in SAP S/4HANA. This offers real estate vendors a comprehensive operational management solution, eliminating the need for extra infrastructure and staffing costs.
- Enhancing visibility and efficiency is paramount in the real estate sector. ERP systems can achieve cost reductions without compromising quality. For instance, Oracle ERP Cloud has enabled a US real estate firm to boost productivity and streamline operations. Given the upward trajectory of real estate constructions, the market is poised for growth.
North America to Hold Significant Growth
- North America's proptech market is witnessing robust growth and evolution, spurred by technological innovations, shifting consumer preferences, and heightened investments. Urbanization and a burgeoning metropolitan population amplify the demand for cutting-edge property management solutions to meet housing needs.
- In the U.S., while investor sentiment towards real estate remains optimistic, it has shown signs of weakening over the past year, largely due to economic policy uncertainties and climbing interest rates. Nevertheless, projections from the U.S. Census Bureau indicate that by 2024, real estate, along with rental and leasing services, is set to generate revenues nearing USD 786.4 billion. Historically, the residential sector has been the swiftest to embrace IT advancements.
- Texas-based Iflexion stands as a prominent player in the real estate tech arena, offering its vast expertise to sectors including real estate and construction. With a global footprint, Iflexion counts over 30 countries among its partners and clients, featuring industry giants like Phillips, Toyota, Adidas, and PayPal. Meanwhile, Fingent distinguishes itself in the U.S. proptech landscape, emphasizing cutting-edge technologies such as artificial intelligence, augmented and virtual reality, the Internet of Things, and robotic process automation.
- Moreover, a wave of emerging startups is carving a niche in the U.S. real estate technology scene. For instance, New York-based property technology startup Facilio has raised USD 35 million in its latest funding round as the company aims to expand and enhance its technology. This investment would allow the company to expand its sales and marketing and enable more companies to reach success through a predictive, connected model of real estate operations.
PropTech Industry Overview
The PropTech market is highly competitive and fragmented, primarily driven by the presence of major players. These key players employ strategies such as mergers, acquisitions, and product innovations to maintain a competitive edge and broaden their global footprint. Key player include Ascendix Technologies, Altus Group, HoloBuilder, Inc., and others.
The proptech market is poised for continued expansion as it adapts to technological advancements and evolving consumer needs. Key trends such as AI integration, sustainability initiatives, co-living arrangements, and digital transaction solutions will play pivotal roles in shaping the future of real estate technology. As these trends develop, they will not only enhance operational efficiencies but also create new opportunities for investors and consumers alike.
PropTech Market Leaders
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Ascendix Technologies
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Altus Group
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HoloBuilder, Inc.
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Zumper Inc.
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Guesty Inc.
*Disclaimer: Major Players sorted in no particular order
PropTech Market News
- August 2024: Global investment organization EQT planned to acquire PropertyGuru Group Limited, a PropTech company operating in Singapore, Malaysia, Thailand and Vietnam. The companies entered into an agreement and plan of merger that values PropertyGuru at an equity value of about USD 1.1 billion.
- August 2024: In India, Noida-headquartered proptech startup HouseEazy has raised USD 7 million in Series-A funding led by Chiratae Ventures. HouseEazy is a full-stack marketplace for resale homes with presence in Noida and Ghaziabad. The company has recently entered Gurugram and plans to further expand its presence in tier 1 cities such as Pune, Mumbai and Bengaluru.
PropTech Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Attractiveness - Porter's Five Forces Analysis
4.2.1 Bargaining Power of Suppliers
4.2.2 Bargaining Power of Consumers
4.2.3 Threat of New Entrants
4.2.4 Threat of Substitute Products
4.2.5 Intensity of Competitive Rivalry
4.3 Industry Value Chain Analysis
4.4 Assessment of Impact of macroeconomic trends
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Adoption of Smart Buildings
5.1.2 Digital Transformation in Real Estate Space
5.2 Market Restraints
5.2.1 Regulatory and Compliance Challenges
6. MARKET SEGMENTATION
6.1 By Type
6.1.1 Residential
6.1.2 Commercial
6.2 By Solution
6.2.1 Software
6.2.2 Services
6.3 By Deployment
6.3.1 Cloud
6.3.2 On-Premises
6.4 By End-users
6.4.1 Real Estate Agents
6.4.2 Housing Associations
6.4.3 Other End-users
6.5 By Geography***
6.5.1 North America
6.5.2 Europe
6.5.3 Asia
6.5.4 Latin America
6.5.5 Middle East and Africa
6.5.6 Australia and New Zealand
7. COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Ascendix Technologies
7.1.2 Altus Group
7.1.3 HoloBuilder, Inc.
7.1.4 Zumper Inc.
7.1.5 Guesty Inc.
7.1.6 ManageCasa
7.1.7 Coadjute
7.1.8 VergeSense
7.1.9 Enertiv Inc.
7.1.10 Opendoor Inc.
- *List Not Exhaustive
8. INVESTMENT ANALYSIS
9. FUTURE OUTLOOK OF THE MARKET
PropTech Industry Segmentation
Property technology is used to refer to the application of information technology and platform economics to the real estate industry. It is the use of information technology (IT) to help individuals and companies research, buy, sell and manage real estate.
The proptech market is segmented by type (residential, commercial), by solution (software, services), by deployment (cloud, on-premises), by end-user (real estate agents, housing associations, other end-users), geography (North America, Europe, Asia-Pacific, Latin America, Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| By Type | |
| Residential | |
| Commercial |
| By Solution | |
| Software | |
| Services |
| By Deployment | |
| Cloud | |
| On-Premises |
| By End-users | |
| Real Estate Agents | |
| Housing Associations | |
| Other End-users |
| By Geography*** | |
| North America | |
| Europe | |
| Asia | |
| Latin America | |
| Middle East and Africa | |
| Australia and New Zealand |
PropTech Market Research Faqs
How big is the PropTech Market?
The PropTech Market size is expected to reach USD 38.26 billion in 2024 and grow at a CAGR of 18.14% to reach USD 88.07 billion by 2029.
What is the current PropTech Market size?
In 2024, the PropTech Market size is expected to reach USD 38.26 billion.
Who are the key players in PropTech Market?
Ascendix Technologies, Altus Group, HoloBuilder, Inc., Zumper Inc. and Guesty Inc. are the major companies operating in the PropTech Market.
Which is the fastest growing region in PropTech Market?
Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in PropTech Market?
In 2024, the North America accounts for the largest market share in PropTech Market.
What years does this PropTech Market cover, and what was the market size in 2023?
In 2023, the PropTech Market size was estimated at USD 31.32 billion. The report covers the PropTech Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the PropTech Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
PropTech Industry Report
Statistics for the 2024 PropTech market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. PropTech analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
