Market Trends of Processed Walnuts Industry
This section covers the major market trends shaping the Processed Walnuts Market according to our research experts:
Increased Demand For Healthy Snacking
Consumers are looking for food alternatives that are packed with essential vitamins as a result of changes in their nutrition needs and dietary patterns. They have turned to superfoods such as nuts, seeds, and cereals for healthy snacking. Due to their robust content of minerals and nutrients, walnuts are perceived as extremely healthy nuts. For instance, According to the United States Department of Agriculture, walnuts have a high content of polyunsaturated fats, fiber, thiamine, vitamin B6 and minerals such as phosphorous, magnesium, zinc, copper, and manganese. Moreover, walnuts are a source of iron, potassium, and other nutrients which is boosting the demand for processed walnuts market.
Furthermore, a range of flavor innovations offered by key brands is influencing the consumption patterns of target consumer groups. For instance, brands, like Crazy Go Nuts, The Nutty Gourmet, and Diamond, expanded their offerings in the past year to include delightfully seasoned walnut snacks in flavors, like chocolate espresso, buffalo, rosemary, teriyaki, and wasabi.
Asia-Pacific is the Fastest Growing Regional Market
Prevalent production of walnuts in the region and widespread use of walnuts in home cooking along with the rising inclination towards on-the-go healthy snacks are the key factors driving the growth of the Asia Pacific processed walnuts market. For instance, according to International Nut and Fruit Council, China is the largest producer of walnuts and also has the highest consumption rate globally with a consumption of 433,742 Metric Tonns in 2020. In India, over 29 thousand metric tons of walnuts were consumed in 2020, an increase over the previous year's consumption of over 19 thousand metric tons.
Processed walnut brands that feature light kernel varieties, food safety certification, and follow sustainable packaging and manufacturing standards are highly favored by Asian consumers. The use of walnuts in pies, cakes, and other homemade dishes is further boosting the sales of processed walnuts in the Asia Pacific.
