Market Size of Probiotic Drinks Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 41.13 Billion |
| Market Size (2029) | USD 65.69 Billion |
| CAGR (2024 - 2029) | 9.82 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Asia-Pacific |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Probiotic Drinks Market Analysis
The Probiotic Drinks Market size is estimated at USD 41.13 billion in 2024, and is expected to reach USD 65.69 billion by 2029, growing at a CAGR of 9.82% during the forecast period (2024-2029).
The probiotic drinks market is growing because of its nutritional benefits. Probiotic drinks promote gut health and digestion; they also improve mental health and reduce the risk of allergies, among other benefits.Due to these multiple benefits, consumers prefer probiotic drinks over regular soft drinks. There is an increasing demand for pure and natural ingredients in probiotic drinks, which has led the key players in the market to expand their product offerings with an extensive range of authentic fruit-based probiotic beverages.
The millennials, being technologically advanced, update themselves with the facts related to health, thereby amending their food habits accordingly. Also, fitness and workouts are a trend among consumers due to obesity and overweight problems. Due to this, low-calorie, plant-based, and functional foods are preferred by consumers. Moreover, probiotic fruit juices and probiotic vegetable juices are healthy and refreshing. They act as a pleasing taste profile for a wide range of consumers, ranging from younger generations to adults to kids. Furthermore, the market is characterized by product innovation, launches, mergers and acquisitions, technical expertise, and a diversified product offering to attract consumers. For instance, in January 2021, GoodBelly launched an online store where consumers can purchase juice drinks and shots and get them delivered to their doorstep.
Probiotic Drinks Industry Segmentation
Probiotic drinks are functional beverages that help maintain a healthy balance of stomach bacteria, resulting in various health benefits such as digestive health, weight loss, and immune function. The global probiotic drinks market report is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into yogurt drinks, fermented milk drinks, kombucha, kefir, prebiotic juices, and other product types. Based on the distribution channel, the market is segmented into supermarkets, hypermarkets, convenience stores, pharmacies, health stores, and other distribution channels. Moreover, the study provides an analysis of the probiotic drinks market in emerging and established markets across the world, including North America, Europe, Asia-Pacific, South America, the Middle East, and Africa. For each segment, market sizing and forecasts have been provided on the basis of value in USD million.
| Product Type | |
| Yogurt Drinks | |
| Fermented Milk Drinks | |
| Kombucha | |
| Kefir | |
| Probiotics Juices | |
| Other Product Types |
| Distribution Channel | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Pharmacies/Health Stores | |
| Other Distribution Channels |
| Geography | |||||||||
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Probiotic Drinks Market Size Summary
The probiotic drinks market is experiencing significant growth, driven by increasing consumer awareness of the nutritional benefits these beverages offer. Probiotic drinks are favored for their ability to promote gut health, improve digestion, and enhance mental well-being, making them a preferred choice over traditional soft drinks. The demand for products with pure and natural ingredients is rising, prompting key market players to expand their offerings with a variety of fruit-based probiotic beverages. The trend towards health-conscious lifestyles, particularly among millennials, is further propelling the market, as consumers seek low-calorie, plant-based, and functional foods. The market is characterized by continuous product innovation, strategic launches, and mergers and acquisitions, with companies striving to diversify their product lines to attract a broader consumer base.
Regionally, Asia-Pacific, particularly China, Japan, and India, is a key market for probiotic drinks, with a growing inclination towards healthy lifestyles among the millennial population. The popularity of kombucha and other probiotic beverages is on the rise, contributing to the market's expansion. Major players such as Fonterra Co-op Group Ltd., Yakult Honsha Co. Ltd., and Groupe Danone SA are leading the market with a strong global presence and brand loyalty. These companies are focusing on new product development and strategic mergers and acquisitions to enhance their market position and geographical reach. The introduction of innovative products, such as plant-based and non-fermented probiotic drinks, is a testament to the dynamic nature of the market, catering to the evolving consumer preferences for health and wellness.
Probiotic Drinks Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Bargaining Power of Suppliers
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1.3.2 Bargaining Power of Consumers
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1.3.3 Threat of New Entrants
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1.3.4 Threat of Substitute Products
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1.3.5 Degree of Competition
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2. MARKET SEGMENTATION
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2.1 Product Type
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2.1.1 Yogurt Drinks
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2.1.2 Fermented Milk Drinks
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2.1.3 Kombucha
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2.1.4 Kefir
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2.1.5 Probiotics Juices
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2.1.6 Other Product Types
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2.2 Distribution Channel
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2.2.1 Supermarkets/Hypermarkets
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2.2.2 Convenience Stores
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2.2.3 Pharmacies/Health Stores
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2.2.4 Other Distribution Channels
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 United Kingdom
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2.3.2.2 France
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2.3.2.3 Germany
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2.3.2.4 Italy
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2.3.2.5 Spain
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2.3.2.6 Russia
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2.3.2.7 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 China
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2.3.3.2 Japan
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2.3.3.3 Australia
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2.3.3.4 India
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle-East and Africa
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2.3.5.1 South Africa
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2.3.5.2 United Arab Emirates
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2.3.5.3 Rest of Middle-East and Africa
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Probiotic Drinks Market Size FAQs
How big is the Probiotic Drinks Market?
The Probiotic Drinks Market size is expected to reach USD 41.13 billion in 2024 and grow at a CAGR of 9.82% to reach USD 65.69 billion by 2029.
What is the current Probiotic Drinks Market size?
In 2024, the Probiotic Drinks Market size is expected to reach USD 41.13 billion.
