PROBIOTICS DRINKS MARKET - GROWTH, TRENDS, AND FORECAST (2019 - 2024)

The Probiotic Drinks Market is segmented by Product Type (Fruit-based Probiotic Drinks, Dairy-based Probiotic Drinks, and Other Probiotic Drinks), Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Health Stores, and Other Distribution Channels), and Geography.

Market Snapshot

Sanpshot
Study Period:

2016-2024

Base Year:

2018

Fastest Growing Market:

Asia Pacific

Largest Market:

Asia Pacific

Key Players:

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Market Overview

The probiotic drinks market is expected to reach 46.09 billion by 2024, at a CAGR of 8.44%, during the forecast period, 2019-2024.

  • The probiotic drink market is driven by the increasing number of health conscious consumers, especially the younger generation.
  •  Probiotic drinks are a part of the functional beverages, which can help in improving the health conditions of gut by maintaining the balance of the intestine.
  • The dairy-based probiotic drinks segment is the leading segment in the probiotic market, followed by the fruit-based probiotic drinks segment. Asia-Pacific holds the major share of the probiotic drinks market, followed Europe. 

Scope of the Report

The probiotic drinks market report includes study on segmentation by product type (fruit-based probiotic drinks, dairy-based probiotic drinks, and other probiotic drinks), distribution channel (supermarkets/hypermarkets, convenience stores, pharmacies/health stores, and other distribution channels), and geography.

Product Type
Fruit-based Probiotic Drinks
Dairy -based Probiotic Drinks
Other Probiotic Drinks
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Pharmacies/Health Stores
Other Distribution Channels
Geography
North America
United States
Canada
Mexico
Rest of North America
Europe
United Kingdom
France
Germany
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
Australia
India
Rest of Asia-Pacific
South America
Brazil
Argentina
Rest of South America
Middle East & Africa
South Africa
UAE
Rest of Middle East & Africa

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Key Market Trends

Growing Demand for Functional Food and Beverages

Consumers are looking for beverages that give an additional benefit other than quenching their thirst. The increasing amount of health conscious population is the major factor boosting the growth of the functional food and beverage market. Functional food and beverages have additional nutritional benefits that may help to maintain the balance of the body, especially the gut. Many fruit and beverages companies are extending their product line by adding functional beverages to their portfolio, which includes probiotic drinks. Functional foods and prebiotic drinks are a trending food habit all over the world. However, the market share is mainly occupied by the developed markets. Asia-Pacific is the largest and fastest growing market for functional food and beverages. 

Driver

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Asia-Pacific Remains the Fastest Growing Market

In the Asia-Pacific region, probiotics drinks market has huge opportunity. Majority of probiotics are consumed in the form of yogurts and fermented products (from soy to vegetables and even eggs). Probiotic drinks, such as drinking yogurt, have been experiencing increasing demand from the region. Global players, like Yakult, are facing tough competition from local players, such as Mengniu group.

 

 

Region

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Competitive Landscape

The probiotic drinks market is dominated by the major companies of the market. There is a healthy competition between the major players to grab the larger portion the market and become the global leader. Companies are making themselves competitive by bringing new differentiation with new flavors, healthy ingredients, and innovative packing. The leading players of the market have a better brand loyalty among the customers. Small and regional players are also increasing their popularity and product qualities to remain in the competition. Major players have their presence in all the major countries of the world and are expanding to the regions, where they are not present. 

Major Players

  1. Amul
  2. Yakult
  3. Pepsico Inc. - Kevita Inc.
  4. Lifeway
  5. Goodbelly

* Complete list of players covered available in the table of contents below

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Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Research Phases

    2. 1.2 Study Deliverables

    3. 1.3 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

    1. 3.1 Market Overview

  4. 4. MARKET INSIGHTS

    1. 4.1 Market Trends

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Degree of Competition

  5. 5. MARKET DYNAMICS

    1. 5.1 Drivers

    2. 5.2 Restraints

  6. 6. MARKET SEGMENTATION

    1. 6.1 Product Type

      1. 6.1.1 Fruit-based Probiotic Drinks

      2. 6.1.2 Dairy -based Probiotic Drinks

      3. 6.1.3 Other Probiotic Drinks

    2. 6.2 Distribution Channel

      1. 6.2.1 Supermarkets/Hypermarkets

      2. 6.2.2 Convenience Stores

      3. 6.2.3 Pharmacies/Health Stores

      4. 6.2.4 Other Distribution Channels

    3. 6.3 Geography

      1. 6.3.1 North America

        1. 6.3.1.1 United States

        2. 6.3.1.2 Canada

        3. 6.3.1.3 Mexico

        4. 6.3.1.4 Rest of North America

      2. 6.3.2 Europe

        1. 6.3.2.1 United Kingdom

        2. 6.3.2.2 France

        3. 6.3.2.3 Germany

        4. 6.3.2.4 Italy

        5. 6.3.2.5 Spain

        6. 6.3.2.6 Rest of Europe

      3. 6.3.3 Asia-Pacific

        1. 6.3.3.1 China

        2. 6.3.3.2 Japan

        3. 6.3.3.3 Australia

        4. 6.3.3.4 India

        5. 6.3.3.5 Rest of Asia-Pacific

      4. 6.3.4 South America

        1. 6.3.4.1 Brazil

        2. 6.3.4.2 Argentina

        3. 6.3.4.3 Rest of South America

      5. 6.3.5 Middle East & Africa

        1. 6.3.5.1 South Africa

        2. 6.3.5.2 UAE

        3. 6.3.5.3 Rest of Middle East & Africa

  7. 7. COMPETITIVE LANDSCAPE

    1. 7.1 Strategies Adopted by Key Players

    2. 7.2 Most Active Companies

    3. 7.3 Market Share Analysis

    4. 7.4 Company Profiles

      1. 7.4.1 Amul

      2. 7.4.2 Bio-K Plus International

      3. 7.4.3 Fonterra Co-op Group Ltd

      4. 7.4.4 Groupe Danone SA

      5. 7.4.5 Grupo Lala

      6. 7.4.6 Harmless Harvest

      7. 7.4.7 Lifeway

      8. 7.4.8 Pepsico Inc. - Kevita Inc.

      9. 7.4.9 Yakult

    5. *List Not Exhaustive
  8. 8. MARKET OPPORTUNITIES AND FUTURE TRENDS

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