Probiotic Drinks Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

Probiotic Drinks Market is segmented by Product Type (Plant-based Probiotic Drinks and Dairy-based Probiotic Drinks); by Distribution Channel (Supermarkets/Hypermarkets, Convenience Stores, Pharmacies/Health Stores, Online Retail Store, and Other Distribution Channels); and by Geography (North America, Europe, South America, Asia Pacific, and Middle East & Africa). The report offers the market size and forecast in value (in USD million) for all the above segments.

Market Snapshot

Probiotic Drinks Market Overview
Study Period: 2016 - 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: Asia Pacific
CAGR: 7.5 %
Probiotic Drinks Market Top Players

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Market Overview

The global probiotic drinks market is projected to grow at a CAGR of 7.5% during the forecast period, 2021 - 2026.

During the Covid-19 pandemic, the health benefits of probiotic drinks have been instrumental in driving the growth of the market. The probiotic drinks market is driven by a paradigm shift toward preventive health management practices, amid rising healthcare costs and the increasing burden of diseases, such as COVID-19. Probiotic drinks are a part of the functional beverages, which can help in improving the health conditions of the gut by maintaining the balance of the intestine and thereby increasing immunity.

The ongoing COVID-19 pandemic has changed the eating and drinking habits of people. People have become more conscious about the food they have been consuming on a day-to-day basis. Moreover, there is an increasing demand for pure and natural ingredients in probiotic drinks which have led the key players in the market to expand their product offerings with an extensive range of authentic fruit-based probiotic drinks.

Moreober, the dairy-based probiotic drinks segment is the leading segment in the probiotic market, followed by the fruit-based probiotic drinks segment. Asia-Pacific holds the major share of the probiotic drinks market, followed by Europe.

Scope of the Report

Probiotic drinks are functional beverages that help to maintain a healthy balance of stomach bacteria, which results in a variety of health benefits such as digestive health, weight loss, and immune function. The global probiotic drinks market report is segmented by product type, distribution channel, and geography. Based on product type, the market is segmented into plant-based probiotic drinks and dairy-based probiotic drinks. Based on the distribution channel, the market is segmented into supermarkets/hypermarkets, convenience stores, pharmacies/health stores, online retail stores, and other distribution channels. Moreover, the study provides an analysis of the probiotic drinks market in the emerging and established markets across the globe, including North America, Europe, Asia-Pacific, South America, and Middle East & Africa. The report also offers market size and forecasts for probiotic drinks across major regions. For each segment, the market sizing and forecasts have been provided on the basis of value in USD million.

By Product Type
Plant-based Probiotic Drinks
Dairy -based Probiotic Drinks
By Distribution Channel
Convenience Stores
Pharmacies/Health Stores
Online Retail Store
Other Distribution Channels
By Geography
North America
United States
Rest of North America
United Kingdom
Rest of Europe
Rest of Asia-Pacific
South America
Rest of South America
Middle East & Africa
South Africa
United Arab Emirates
Rest of Middle East & Africa

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Key Market Trends

Growing Demand for Functional Food and Beverages

Consumers are looking for beverages that give an additional benefit other than quenching their thirst. The increasing amount of health-conscious population is the major factor boosting the growth of the functional food and beverage market. Functional food and beverages have additional nutritional benefits that may help to maintain the balance of the body, especially the gut. Many fruits and beverage companies are extending their product line by adding functional beverages to their portfolio, which includes probiotic drinks. Functional foods and prebiotic drinks are trending food habits all over the world. However, the market share is mainly occupied by developed markets.

Probiotic Drinks Market Key Trends

Asia-Pacific Remains the Fastest Growing Market

In the Asia-Pacific region, the probiotics drinks market has a huge opportunity. The majority of probiotics are consumed in the form of yogurts and fermented products (from soy to vegetables and even eggs). Probiotic drinks, such as drinking yogurt, have been experiencing increasing demand from the region. Global players, like Yakult, are facing tough competition from local players, such as the Mengniu group. Due to the rising aging population, a growing understanding of the importance of preventive health, along with a wealth of studies showing benefits around immunity, cognitive health is driving the market in the region.

Probiotic Drinks Market Growth Rate

Competitive Landscape

The probiotic drinks market is dominated by the major companies of the market. There is healthy competition between the major players to grab the larger portion of the market and become the global leader. Companies are making themselves competitive by bringing new differentiation with new flavors, healthy ingredients, and innovative packing. The leading players of the market have better brand loyalty among the customers.

Some of the major players in the region are GCMMF (Amul), Fonterra Co-op Group Ltd, Groupe Danone SA, and Yakult among others. Small and regional players are also increasing their popularity and product qualities to remain in the competition. Major players have their presence in all the major countries of the world and are expanding to the regions, where they are not present.

Recent Developments

In Oct 2020, Bio-K Plus International Inc. (Bio-K Plus) announced the launch of its new line of functional beverages, Essential. Focused on offering premium quality probiotics that make a real difference in people's lives around the world, the company is adding the Essential line to its existing Pro and Original lines.

In July 2020, Chobani, LLC. launched a new plant-based organic probiotic drink made with fermented fruit juice and oats. These beverages are available in vanilla, mixed berry vanilla, banana cream, and strawberry cream flavors.

In Feb 2018, Danone announced the addition of new Activia Dailies, a line of probiotic, low-fat yogurt drinks, to its portfolio of probiotic offerings. Like all Activia products, these 3.1-ounce drinks feature Activia's billions of live and active probiotics, but in a smaller serving size, making it more convenient to get probiotics on the go.

Table of Contents


    1. 1.1 Study Assumptions and Study Deliverables

    2. 1.2 Scope of the Study




    1. 4.1 Market Drivers

    2. 4.2 Market Restraints

    3. 4.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 4.3.1 Bargaining Power of Suppliers

      2. 4.3.2 Bargaining Power of Consumers

      3. 4.3.3 Threat of New Entrants

      4. 4.3.4 Threat of Substitute Products

      5. 4.3.5 Degree of Competition


    1. 5.1 By Product Type

      1. 5.1.1 Plant-based Probiotic Drinks

      2. 5.1.2 Dairy -based Probiotic Drinks

    2. 5.2 By Distribution Channel

      1. 5.2.1 Supermarkets/Hypermarkets

      2. 5.2.2 Convenience Stores

      3. 5.2.3 Pharmacies/Health Stores

      4. 5.2.4 Online Retail Store

      5. 5.2.5 Other Distribution Channels

    3. 5.3 By Geography

      1. 5.3.1 North America

        1. United States

        2. Canada

        3. Mexico

        4. Rest of North America

      2. 5.3.2 Europe

        1. United Kingdom

        2. France

        3. Germany

        4. Italy

        5. Spain

        6. Russia

        7. Rest of Europe

      3. 5.3.3 Asia-Pacific

        1. China

        2. Japan

        3. Australia

        4. India

        5. Rest of Asia-Pacific

      4. 5.3.4 South America

        1. Brazil

        2. Argentina

        3. Rest of South America

      5. 5.3.5 Middle East & Africa

        1. South Africa

        2. United Arab Emirates

        3. Rest of Middle East & Africa


    1. 6.1 Strategies Adopted by Key Players

    2. 6.2 Most Active Companies

    3. 6.3 Market Position Analysis

    4. 6.4 Company Profiles

      1. 6.4.1 GCMMF (Amul)

      2. 6.4.2 Bio-K Plus International

      3. 6.4.3 Fonterra Co-op Group Ltd

      4. 6.4.4 Groupe Danone SA

      5. 6.4.5 Grupo Lala

      6. 6.4.6 Harmless Harvest

      7. 6.4.7 Lifeway

      8. 6.4.8 Pepsico Inc. ( Kevita Inc.)

      9. 6.4.9 Arla Foods amba

      10. 6.4.10 Yakult

    5. *List Not Exhaustive


**Subject to Availability

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Frequently Asked Questions

The Probiotic Drinks Market market is studied from 2016 - 2026.

The Probiotic Drinks Market is growing at a CAGR of 7.5% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2020.

Pepsico Inc. - Kevita Inc., Groupe Danone SA, Yakult Honsha Co., Ltd., Bio-k plus international inc, GCMMF (Amul) are the major companies operating in Probiotic Drinks Market.

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