Market Size of Probiotic Dietary Supplement Industry
| Study Period | 2019 - 2029 |
| Market Size (2024) | USD 8.26 Billion |
| Market Size (2029) | USD 10.91 Billion |
| CAGR (2024 - 2029) | 5.72 % |
| Fastest Growing Market | Asia Pacific |
| Largest Market | Europe |
| Market Concentration | High |
Major Players.webp)
*Disclaimer: Major Players sorted in no particular order |
Probiotics Dietary Supplements Market Analysis
The Probiotic Dietary Supplement Market size is estimated at USD 8.26 billion in 2024, and is expected to reach USD 10.91 billion by 2029, growing at a CAGR of 5.72% during the forecast period (2024-2029).
- Consumers have become health conscious and familiarized themselves with the benefits of probiotic supplements on health, propelling market demand. Various studies stating the positive impact of the consumption of the probiotic supplement on the host is further driving market demand. Manufacturers are introducing innovative supplements to cater to consumer demand.
- For instance, they are offering customized probiotic supplements as per the need of individuals as consumers are becoming increasingly aware of the probiotic content to be taken by them. Different delivery formats, such as liquids, capsules, and powders, are being introduced in the market.
- For instance, in April 2021, Cosmax NBT, a South Korea-based supplements company, developed Zeta Probiotics Technology. The technology enables restoring the cell wall of probiotic microbes after passing through the freeze-drying process, thereby improving the viability and adhesion of probiotic strains in the intestine.
- The probiotic dietary supplements market is majorly positively affected by increasing interest in online self-education, a strong emphasis on preventive healthcare driving the regional demand. Convenience dietary products like chewable gummies and capsules are responsible for the significant growth of probiotic dietary supplements. These products are offered in different flavors, such as apple, orange, and raspberry, which attract consumers.
- Streptococcus thermophilus is a commonly used lactic acid bacteria in probiotic supplements, which helps regulate the digestive tract's functioning and immune system response. Lactobacillus is another lactic acid-producing bacteria in supplements, which helps regulate the digestive tract and is efficient in treating diarrhea, skin disorder, high cholesterol, irritable bowel syndrome, and lung infections.
- Market players are focusing on developing new probiotic formulations based on beneficial bacteria that can address various health ailments. For instance, in June 2021, Lonza collaborated with Kaged Muscle, a sports nutrition company based in California.
Probiotics Dietary Supplements Industry Segmentation
Probiotic dietary supplements are live microorganisms that offer health benefits to the host by improving gut health.
The global probiotic supplements market offers a range of product types, including capsules and tablets, powdered supplements, probiotic drinks and shots, and gummies and chews. The distribution channel includes supermarkets/hypermarkets, convenience stores, pharmacies/health stores, online stores, and other distribution channels. The study also covers the global analysis of North America, Europe, Asia-Pacific, South America, the Middle East, and Africa.
For each segment, the market sizing and forecast have been done based on value (in USD million).
| By Product Type | |
| Capsules and Tablets | |
| Powdered Supplements | |
| Probiotic Drinks and Shots | |
| Gummies and Chews |
| By Distribution Channel | |
| Supermarkets/hypermarkets | |
| Pharmacy/Health Stores | |
| Online Stores | |
| Other Distribution Channels |
| By Geography | |||||||||
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Probiotic Dietary Supplement Market Size Summary
The probiotic dietary supplements market is experiencing significant growth, driven by increasing consumer awareness of health benefits associated with probiotics. As consumers become more health-conscious, the demand for these supplements is rising, supported by studies highlighting their positive effects on digestive and immune health. Manufacturers are responding by introducing innovative and customized probiotic products in various formats, such as liquids, capsules, and powders, to meet diverse consumer needs. The market is further bolstered by the growing trend of preventive healthcare and the popularity of convenient dietary products like chewable gummies. The use of specific strains, such as Streptococcus thermophilus and Lactobacillus, in these supplements is also contributing to their appeal, as they are known to address various health issues, including digestive disorders and immune system support.
Europe leads the global probiotic dietary supplements market, with a substantial share attributed to the region's focus on gut health and its connection to overall well-being. The demand is particularly strong in the United Kingdom, where consumers are increasingly opting for supplements with high bacterial strains to improve gut colonization. The market in Russia is also expanding, driven by rising health awareness and the introduction of modern probiotic production facilities. Key players in the industry, such as BioGaia, Procter & Gamble, and Koninklijke DSM NV, are leveraging strategic partnerships and product innovations to strengthen their market presence. The launch of new products and collaborations, such as those by Perrigo and Probi, are expected to further enhance the market's growth trajectory in Europe and beyond.
Probiotic Dietary Supplement Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Force Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Capsules and Tablets
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2.1.2 Powdered Supplements
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2.1.3 Probiotic Drinks and Shots
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2.1.4 Gummies and Chews
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2.2 By Distribution Channel
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2.2.1 Supermarkets/hypermarkets
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2.2.2 Pharmacy/Health Stores
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2.2.3 Online Stores
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2.2.4 Other Distribution Channels
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2.3 By Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 United Kingdom
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2.3.2.2 Germany
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2.3.2.3 France
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2.3.2.4 Russia
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2.3.2.5 Italy
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2.3.2.6 Spain
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2.3.2.7 Rest of Europe
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2.3.3 Asia Pacific
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2.3.3.1 India
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2.3.3.2 China
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2.3.3.3 Japan
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2.3.3.4 Australia
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle East and Africa
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2.3.5.1 South Africa
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2.3.5.2 Saudi Arabia
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2.3.5.3 Rest of Middle East & Africa
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Probiotic Dietary Supplement Market Size FAQs
How big is the Probiotic Dietary Supplement Market?
The Probiotic Dietary Supplement Market size is expected to reach USD 8.26 billion in 2024 and grow at a CAGR of 5.72% to reach USD 10.91 billion by 2029.
What is the current Probiotic Dietary Supplement Market size?
In 2024, the Probiotic Dietary Supplement Market size is expected to reach USD 8.26 billion.
