Market Share of Printed Billboard Industry
The printed billboard market features a fragmented landscape, with key players like Lamar Advertising Company, JCDeaux, OOH Media, and Outfront Media Inc. bolstering their market presence by offering billboards in diverse sizes and formats. These companies are increasingly utilizing three-dimensional props to create impactful advertisements that capture customer attention.
- November 2023: Lamar Advertising Company, a US-based firm, secured a 7-year extension for its airport advertising contract at St. Louis Lambert International Airport. Lamar plans to revamp the airport's existing static advertisement displays as part of the deal.
- November 2023: JCDeaux SE, headquartered in France, saw its subsidiary, JCDeaux Top Media, merge with Grupo Publigrafik's outdoor advertising division in Central America. This strategic move is poised to unlock fresh avenues for both entities, enhancing their capabilities in targeted billboard advertising solutions.
Printed Billboard Market Leaders
-
Lamar Advertising Company
-
JCDecaux SE
-
OOH Media
-
Outfront Media Inc.
-
Clear Channel Outdoor
*Disclaimer: Major Players sorted in no particular order