Printed Billboard Market Size
| Study Period | 2022 - 2029 |
| Market Size (2024) | USD 10.62 Billion |
| Market Size (2029) | USD 13.20 Billion |
| CAGR (2024 - 2029) | 4.45 % |
| Fastest Growing Market | North America |
| Largest Market | Asia Pacific |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Printed Billboard Market Analysis
The Printed Billboard Market size is estimated at USD 10.62 billion in 2024, and is expected to reach USD 13.20 billion by 2029, growing at a CAGR of 4.45% during the forecast period (2024-2029).
Billboards, typically printed on paper or fabric, serve as a prominent advertising medium for businesses. Positioned strategically outdoors, they aim to boost brand visibility. The growing emphasis on printed billboards, designed to catch the eye of passersby, has fueled a notable growth in the market.
- Traditional billboards, whether static or dynamic, are increasingly favored for their broad reach and creative impact. The adoption of glossy paper, especially effective for short-term campaigns, finds its prime placement on bustling roads and intersections, amplifying the global demand for printed billboards.
- Driven by the benefits they offer in boosting brand visibility and engaging audiences, the demand for printed billboards is notably on the rise, especially in regions like North America and Asia-Pacific. Companies like Yesco are at the forefront, offering visually appealing billboards tailored for outdoor advertising.
- Industries spanning retail, banking, and insurance are turning to traditional billboards to bolster their brand presence and tap into wider customer bases. Data from the Out of Home Advertising Association of America (OAAA) reveals a 6.8% increase in out-of-home advertising revenue, encompassing static billboards, in the first quarter of 2024 compared to the previous year.
- While the printed billboard market is currently thriving, it faces a looming challenge from the rising popularity of digital and LED billboards. Digital billboards, with their lower production costs and enhanced flexibility in design updates, are increasingly becoming the preferred choice for advertisers.
Printed Billboard Market Trends
Surge in Demand for Vinyl Billboards for Advertising Purposes
- Vinyl billboards, crafted from durable polyvinyl chloride (PVC), boast resilience against harsh conditions. They feature UV-protected, waterproof layers, ensuring they endure winds, sun, heat, and heavy rains, making them a prevalent choice for out-of-home advertising. Notably, companies like Yesco leverage top-tier inks to craft bespoke vinyl billboards, catering to diverse widths, thus fueling market demand.
- Their popularity stems not only from their size but also from the surge in billboard contracts tailored to fit diverse country-specific regulations, driving the industry's growth.
- Compared to traditional billboards, vinyl billboards shine brighter and offer a more cost-effective advertising solution. Moreover, their eco-friendly nature shines through in their reusability; post-advertisement, the vinyl can be repurposed into tarps or covers, offering energy conservation and a reduced carbon footprint.
- Marketers favor vinyl billboards for their prolonged exposure and attention-grabbing formats, providing a competitive edge in advertising strategies. In 2023, the OAAA data showed a 2.1% increase in out-of-home advertising revenue, underlining the growing brand investments in both static and digital billboards as marketers seek potent customer engagement avenues.
Asia-Pacific Expected to be the Largest Market
- The demand for printed billboard advertisements is surging in Asian markets, particularly in countries like India and China. These billboards offer brands high-quality visibility, helping them tap into broader customer bases. Given India's vast size, growing population, and evolving advertising landscape, the country presents a significant growth opportunity for printed billboard advertising.
- Moreover, the Asian region is experiencing a wave of innovation in printed billboard advertising, fueling demand from businesses. For instance, in April 2024, Finolex Cables, a prominent electrical manufacturer from India, rolled out a cutting-edge billboard under their campaign "No Stress: Finolex," employing a comprehensive 360-degree advertising strategy to maximize its audience reach.
- As industries like retail, banking, and real estate in the region evolve, so do their outdoor advertising strategies, leading to an increased appetite for printed billboards. Notably, the market for printed billboards in public spaces, like streets and highways, is fiercely competitive in nations such as India and China, primarily due to the premium prices these spaces command, ensuring advertisers reach their desired demographics.
- Many regional companies are launching innovative printed billboard campaigns to captivate their target audiences, further fueling the market's growth. For instance, in May 2024, SW Network, an advertising agency, collaborated with Flipkart, a leading Indian e-commerce giant, to unveil a unique flying billboard in Mumbai, showcasing Samsung's 'lightest' smartphone.
Printed Billboard Industry Overview
The printed billboard market features a fragmented landscape, with key players like Lamar Advertising Company, JCDeaux, OOH Media, and Outfront Media Inc. bolstering their market presence by offering billboards in diverse sizes and formats. These companies are increasingly utilizing three-dimensional props to create impactful advertisements that capture customer attention.
- November 2023: Lamar Advertising Company, a US-based firm, secured a 7-year extension for its airport advertising contract at St. Louis Lambert International Airport. Lamar plans to revamp the airport's existing static advertisement displays as part of the deal.
- November 2023: JCDeaux SE, headquartered in France, saw its subsidiary, JCDeaux Top Media, merge with Grupo Publigrafik's outdoor advertising division in Central America. This strategic move is poised to unlock fresh avenues for both entities, enhancing their capabilities in targeted billboard advertising solutions.
Printed Billboard Market Leaders
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Lamar Advertising Company
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JCDecaux SE
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OOH Media
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Outfront Media Inc.
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Clear Channel Outdoor
*Disclaimer: Major Players sorted in no particular order
Printed Billboard Market News
- April 2024: Parle Agro, an Indian company, launched billboard campaigns for their brands Frooti and Appy Fizz. The static billboards have been positioned on many major roads and intersections in 90 cities across India.
- August 2023: Taj Mahal Tea, a Hindustan Unilever tea brand, launched an innovative musical printed billboard in Vijayawada, India. The billboard is almost 150 feet in length and features a set of 31 hammers designed to look like a piano to create a melody when it rains.
Printed Billboard Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions and Market Definition
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
4.1 Market Overview
4.2 Industry Value Chain Analysis
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitutes Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET DYNAMICS
5.1 Market Drivers
5.1.1 Increasing Demand for Printed Advertising Solutions in End-Use Industries
5.1.2 Growing Investment in Advertising Campaigns for Outdoor Billboards
5.2 Market Challenge
5.2.1 Substitute for Printed Billboards to Hamper Market Growth
6. MARKET SEGMENTATION
6.1 By Product Type
6.1.1 Vinyl Billboard
6.1.2 Bulletin Billboard
6.1.3 Other Product Types
6.2 By End-Use Industries
6.2.1 Retail
6.2.2 Insurance
6.2.3 Banking and Finance
6.2.4 Other End-Use Industries
6.3 Geography***
6.3.1 North America
6.3.2 Europe
6.3.3 Asia Pacific
6.3.3.1 Australia and New Zealand
6.3.4 Latin America
6.3.5 Middle East and Africa
7. COMPETITIVE LANDSCAPE
7.1 Company Profiles
7.1.1 Prismaflex
7.1.2 Lamar Advertising Company
7.1.3 Outfront Media Inc.
7.1.4 JCDecaux
7.1.5 Clear Channel Outdoor
7.1.6 Adams Outdoor
7.1.7 OOH Media
7.1.8 Kesion Co. Ltd.
7.1.9 Signamara
7.1.10 Yesco
- *List Not Exhaustive
8. INVESTMENT ANALYSIS
9. FUTURE OF THE MARKET
Printed Billboard Industry Segmentation
Printed billboards are large outdoor advertisement spaces designed to increase brand awareness and capture the audience's attention creatively and effectively. They are generally made of resistant materials such as vinyl, which are durable and affordable for manufacturers.
The printed billboard market is segmented by product type (vinyl billboard, bulletin billboard, and other product types), end-use industries (retail, insurance, banking and finance, and other end-use industries), and geography (North America, Europe, Asia-Pacific, Latin America, and Middle East and Africa). The market sizing and forecast are provided in terms of value in USD for all the above segments.
| By Product Type | |
| Vinyl Billboard | |
| Bulletin Billboard | |
| Other Product Types |
| By End-Use Industries | |
| Retail | |
| Insurance | |
| Banking and Finance | |
| Other End-Use Industries |
| Geography*** | |||
| North America | |||
| Europe | |||
| |||
| Latin America | |||
| Middle East and Africa |
Printed Billboard Market Research FAQs
How big is the Printed Billboard Market?
The Printed Billboard Market size is expected to reach USD 10.62 billion in 2024 and grow at a CAGR of 4.45% to reach USD 13.20 billion by 2029.
What is the current Printed Billboard Market size?
In 2024, the Printed Billboard Market size is expected to reach USD 10.62 billion.
Who are the key players in Printed Billboard Market?
Lamar Advertising Company, JCDecaux SE, OOH Media, Outfront Media Inc. and Clear Channel Outdoor are the major companies operating in the Printed Billboard Market.
Which is the fastest growing region in Printed Billboard Market?
North America is estimated to grow at the highest CAGR over the forecast period (2024-2029).
Which region has the biggest share in Printed Billboard Market?
In 2024, the Asia Pacific accounts for the largest market share in Printed Billboard Market.
What years does this Printed Billboard Market cover, and what was the market size in 2023?
In 2023, the Printed Billboard Market size was estimated at USD 10.15 billion. The report covers the Printed Billboard Market historical market size for years: 2022 and 2023. The report also forecasts the Printed Billboard Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Printed Billboard Industry Report
Statistics for the 2024 Printed Billboard market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Printed Billboard analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
