| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| CAGR | 6.80 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Asia-Pacific |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Primary Packaging Labels Market Analysis
The Primary Packaging Labels Market is expected to register a CAGR of 6.8% during the forecast period.
- Rising demand for consumer goods products and increased consumer awareness of product authenticity and other factors in the food and beverage end-user category is aiding the demand for primary labels in the market. The growing beauty-conscious population, increasing disposable incomes in emerging economies, the growing demand for anti-aging products, and growth in the male grooming market are the factors leading to the demand for cosmetics. This, in turn, increases the demand for primary packaging labels for cosmetic applications.
- Moreover, growth in the pharmaceutical industry, coupled with its extensive application in diverse industries, is one of the key drivers for primary packaging labels such as pressure-sensitive labels. The latest innovations in pressure labels and their rising demand are expected to fuel market growth during the forecast period. However, strict government regulations are restraining the growth of the market. Also, the initial cost for manufacturers is more if manufactured in small quantities; hence the cost-to-profit ratio is a concern for small manufacturers.
- Primary packaging labels are used extensively in products including packaged food, toiletries, sanitizers, and cleaning supplies, which have seen a major increase in demand as a result of the COVID -19 pandemic. On the other hand, supply chain restrictions hampered the production activities of label manufacturers. Moreover, the pandemic provided opportunities for manufacturers as labels are an essential part of products that convey information about food, hygiene, and pharmaceutical products. Further, the Russia-Ukraine war has an impact on the overall packaging ecosystem.
Primary Packaging Labels Market Trends
Growing Demand for Beverages
- The beverage industry is witnessing an increasing demand for primary packaging labels as manufacturers continually look for new ways to present their products and create new identities for their brands. This demand forces new labeling technologies to develop and expand continuously. In addition, stringent norms and regulations set by the regulatory authority of the countries for labeling, especially alcoholic beverages, further support market growth.
- With the growing alcoholic beverages demand, the need for labeling is becoming crucial. According to the Wine Institute of the United States, in 2021, the total retail value of wine sales in the United States amounted to about USD 78.4 billion, an increase of 17.3% compared to 2020.
- Pressure-sensitive labels play a crucial role in beverage labeling, as it is essential for the labels to adhere to the container in various environments. Thus, it may continue to drive the market for primary labels for beverage applications as more high-end products, even bottled water, are switching to pressure-sensitive labels instead of paper cut-and-stack labels.
- Moreover, the vendors in the market are investing in capacity expansion to cater to the increased demand for primary packaging labels. For instance, in May 2022, Avery Dennison Corporation, a labeling and packaging materials provider, invetsed more than Euro 60 million (USD 63.2 million) to expand its manufacturing capacity and enhance factory efficiency in Europe. This expansion will help the company to meet the demand for its label and packaging materials in the region.
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Asia-Pacific to Witness Fastest Growth
- China and India are among the largest economies in the Asia-Pacific region, supported by the rapid growth of manufacturing industries. China is one of the fastest-growing economies globally, and almost all the end-user industries have been growing due to the rising population, living standards, and per capita income of consumers in the region.
- The increasing consumption of beverages is one of the foremost factors boosting beverage manufacturers' demand for primary packaging labels. According to USDA Foreign Agricultural Service, in 2022, the consumption value of organic beverages across India is valued at USD 92 million. This is an increase compared to the previous year when the consumption value was USD 81 million.
- Additionally, according to the National Bureau of Statistics of China, the total retail sales of consumer goods in China were valued at CNY 44.1 trillion (USD 6.2 trillion) in 2021, representing an increase of 12.5% compared to the previous year. Due to the COVID-19 pandemic, sales in 2020 fell to CNY 39.2 trillion (USD 5.5 trillion), a decline. The market is likely to recover in the future. This consumption trend is expected to drive market growth over the forecast period.
- Moreover, the pharmaceutical and healthcare sector of the region is one of the world's key markets, primarily driven by the presence of key pharmaceutical companies and an aging population. There is a high demand for pharmaceutical packaging in the region. Government initiatives and patient safety standards underline this demand for high-quality packaging. This is expected to drive the market's demand for primary packaging labels.
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Primary Packaging Labels Industry Overview
The Primary Packaging Labels market is fragmented in nature owing to the presence of a large number of players operating in the market. Key vendors operating in the market are focusing on innovative product launches, acquisitions, and expansions due to the increasing demand from the food, beverage, and pharmaceutical sectors. Also, a few other vendors are engaging in partnerships and collaborations to co-develop innovative products and strengthen their presence in the market.
- September 2022: The label manufacturer UPM Raflatac and the industrial labeling and identification solutions provider Logopak collaborated to offer the first robust linerless solution in print and apply labeling to their customers.
- July 2022: CCL Label introduced a new generation of its EcoStream pressure-sensitive labels, made from floating, low-density polyolefin material that separates easily from heavier PET flakes during the recycling process. The company claims that this results in the yield of clean PET flakes that can be recycled into new bottles as part of a closed loop.
Primary Packaging Labels Market Leaders
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CCL Industries Inc.
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Avery Dennison Corporation
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Fuji Seal International Inc.
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Huhtamaki Oyj
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Amcor plc
- *Disclaimer: Major Players sorted in no particular order
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Primary Packaging Labels Market News
- March 2022: Heartwood Partners announced the merger of All American Label & Packaging and Western Shield Label & Packaging, a significant supplier of pressure-sensitive prime labels and packaging solutions to the food & beverage, health & beauty, and industrials sectors. Western Shield and AALP's highest quality standards and advanced operations across California, Texas, Ohio, and Tennessee are ideally positioned to service customers nationwide.
- January 2022: Resource Label Group, LLC, which is a full-service provider of pressure-sensitive labels, shrink sleeves, and radio-frequency identification/near-field communication (RFID/NFC) technology for the packaging industry, acquired Everett, MA-based QSX Labels and expanded its regional strength in New England and leading position in the label and packaging industry. This is the twenty-third acquisition for Resource Label.
Primary Packaging Labels Industry Segmentation
The market is tracked by considering revenues accrued from the sales of labels that are used in primary packaging corresponding to end-user industry applications offered by various key vendors operating in the market. Further, COVID-19 impact, consumer spending, consumer preference trends, and supply dynamics are the factors considered for current market estimation and future growth projection. The market is segmented by Application Method (Pressure Sensitive Labels, Glue Applied Labels, In-Mold Labels), End-user Industry (Food, Beverages, Pharmaceutical, Personal Care), and Geography.
The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.
| By Application Method | Pressure Sensitive Labels |
| Heat Shrink and Stretch Sleeve Labels | |
| Glue Applied Labels | |
| In-Mold Labels | |
| Other Labels | |
| By End-user Industry | Food |
| Beverage | |
| Pharmaceutical | |
| Personalcare | |
| Other End-user Industries | |
| By Geography | North America |
| Europe | |
| Asia-Pacific | |
| Latin America | |
| Middle East & Africa |
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Primary Packaging Labels Market Research FAQs
What is the current Primary Packaging Labels Market size?
The Primary Packaging Labels Market is projected to register a CAGR of 6.8% during the forecast period (2025-2030)
Who are the key players in Primary Packaging Labels Market?
CCL Industries Inc., Avery Dennison Corporation, Fuji Seal International Inc., Huhtamaki Oyj and Amcor plc are the major companies operating in the Primary Packaging Labels Market.
Which is the fastest growing region in Primary Packaging Labels Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Primary Packaging Labels Market?
In 2025, the Asia-Pacific accounts for the largest market share in Primary Packaging Labels Market.
What years does this Primary Packaging Labels Market cover?
The report covers the Primary Packaging Labels Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Primary Packaging Labels Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Primary Packaging Labels Industry Report
Statistics for the 2025 Primary Packaging Labels market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Primary Packaging Labels analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
