| Study Period | 2019 - 2030 |
| Base Year For Estimation | 2024 |
| Market Size (2025) | USD 1.23 Billion |
| Market Size (2030) | USD 1.54 Billion |
| CAGR (2025 - 2030) | 4.51 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | North America |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Pregnancy Detection Kits Market Analysis
The Global Pregnancy Detection Kits Market size is estimated at USD 1.23 billion in 2025, and is expected to reach USD 1.54 billion by 2030, at a CAGR of 4.51% during the forecast period (2025-2030).
The outbreak of the COVID-19 pandemic has pushed the pharmaceutical industry into action, with a race to develop both therapeutic and preventive drugs. Exponentially increasing cases of the coronavirus worldwide are leading to the need for the development of novel treatments, with several clinical trials underway. The COVID-19 pandemic significantly impacted the market. For instance, according to a research study by Chiu-Lin Wang et al., published in the International Journal of Medical Sciences in January 2021, pregnant women may be at a higher risk of being infected with COVID-19 and may develop more complicated clinical events. Thus, as a result, the sale of pregnancy detection kits has increased during the pandemic. However, the majority of pregnant women who were infected with COVID-19 were found to be asymptomatic. For instance, according to the Royal College of Obstetricians and Gynaecologists' 2021 report, about 74.0% of pregnant women were asymptomatic compared to non-pregnant women with COVID-19, pregnant women with COVID-19 have higher rates of intensive care unit (ICU) admission. Therefore, the market witnessed moderate growth during the pandemic.
The factors that are driving the market growth include an increase in unplanned pregnancies, a rise in disposable income along with changing lifestyles, and growing literacy rates among women. Uttar Pradesh, the most populous state in India has twice the unwanted fertility rate as that seen for India as a whole. For instance, according to a research study by Nabamallika Dehingia et al., published in BMC Pregnancy and Childbirth Journal, in March 2020, around one-fifth of the women (16.9%) in Uttar Pradesh, India, reported that their previous pregnancy was unintended, and 44.0% pregnancies in Europe and 38.0% in Asia are unplanned, leading to high demand for pregnancy detection kits. In addition, according to a research study by Jonathan Bearak et al., published in Lancet Journal, in September 2020, during the period 2015-2019, globally, there were around 121.0 million unintended pregnancies annually, corresponding to a global rate of 64 unintended pregnancies per 1,000 women who are aged 15-49 years. The high rate of unplanned pregnancies is boosting the market growth. Adding to that, a pregnancy detection kit is one of the primary and easy ways for women to check if they are pregnant or not. Thus, the demand for pregnancy detection kits is expected to increase in the future.
However, women in low-income countries are not properly aware of pregnancy detection kits, and most of the time, such kits are not easily accessible to such women. Easy-to-use, highly accurate dip-strip tests can be purchased from manufacturers for less than ten cents. Furthermore, in low-income countries, pregnancy test kits are not readily available and the lack of awareness along with a low literacy rate of women further restricts the sale of pregnancy kits in these countries. Thus, factors, such as lack of awareness and lack of availability of pregnancy test kits, are likely to impede the growth of the market studied.
Pregnancy Detection Kits Market Trends
Blood test for HCG Segment is Expected to Witness Growth Over the Forecast Period
The human chorionic gonadotropin (HCG) blood test is a quantitative test that measures the level of hCG hormone present in a sample of the blood. hCG is a hormone produced in the female body during pregnancy.
COVID-19 is a current global public health emergency. COVID-19 has left an indelible mark on several domains, and the healthcare industry is no exception. According to a research study by Stefano Cosma et al., published in the American Journal of Obstetrics and Gynecology, in April 2021, severe acute respiratory syndrome coronavirus 2 infections during the first trimester of pregnancy do not seem to predispose to early pregnancy loss, and its cumulative incidence did not differ between women with spontaneous abortion and women with ongoing pregnancy. Moreover, COVID-19 appears to have a favorable maternal course at the beginning of pregnancy, consistent with what has been observed during the second and third trimesters. According to a research study by Matan Anteby et al., published in the Lancet Journal, in January 2021, during the COVID-19 pandemic 2020, there was a 28.3% reduction in women seeking early pregnancy and emergent gynecological medical care. In addition, Prestige Brands, 2020 has also stated that 75.0% of women prefer self-testing for pregnancy over laboratory tests. This ascertains the growth of self-testing kits during COVID-19.
Unintended pregnancy is a significant public health concern in South Asian countries. For instance, according to a research study by Alamgir Sarder et al., published in PLOS ONE Journal, in February 2021, around 19.1% of pregnancies were reported as unintended ranging from 11.9% in India to 28.4% in Bangladesh. Moreover, younger women who are aged 15-19 years had a 1.42 times higher chance of unintended pregnancies. During pregnancy, the cells in the developing placenta produce hCG. The placenta in the sacs nourishes the egg after it is fertilized and attaches to the uterine wall. The hCG hormone is first detected in the female blood sample about 11 days after conception, and the level of hCG continues to double after 48 to 72 hours. Once they reach the peak- which occurs around 8 to 11 weeks after conception, the hCG levels decline and then remain stable for the rest of the pregnancy. This HCG test is performed to confirm the pregnancy, determine the age of the fetus, diagnose a potential miscarriage, and diagnose an abnormal pregnancy. Therefore, due to the growth of planned and unplanned pregnancies, blood HCG tests are recommended by doctors, which helps to drive the segment market.
Therefore, due to the above-mentioned factors, the blood test for the HCG segment is anticipated to witness considerable growth over the forecast period.
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North America is Expected to Dominate the Pregnancy Detection Kits Market
Some of the factors that are driving the market growth in the North American region include a growing increase in unplanned pregnancies, awareness regarding pregnancy detection kits, growing expenditure on personal care products, and the presence of key market players.
According to the Centers for Disease Control and Prevention (CDC) report, May 2021, pregnant women with COVID-19 are at increased risk for preterm birth and might have an increased risk of other adverse pregnancy outcomes. In the North American region, the pregnancy detection kits market is expected to witness an upswing as the demand for self-test kits and point-of-care kits will increase due to people preferring to stay at home instead of visiting hospitals during the ongoing pandemic. For instance, according to the statistics from Statistics Canada 2020, the sales of family planning products such as pregnancy tests, and contraceptives have been way up during the coronavirus pandemic in Canada.
In Canada, unintended pregnancies in adolescents significantly impact young women, their families/children, and society. For instance, according to a research study by Amanda Black et al., published in the Journal of Obstetrics and Gynaecology Canada, in May 2019, among Canadian adolescents, there were more than 39,000 unintended pregnancies (UPs) annually. The market players are adopting various strategies such as product launches, developments, collaborations, acquisitions, and expansions to increase market share. For instance, in May 2019, True Diagnostics, Inc., received 510(k) marketing clearance from the United States Food and Drug Administration (FDA) for the VeriClear Digital Early Result Pregnancy Test for detecting human chorionic gonadotropin (hCG) levels in women before their first missed period. Thus, owing to the above factors, the market is expected to witness significant growth over the forecast period.
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Pregnancy Detection Kits Industry Overview
The pregnancy detection kits market is moderately competitive and consists of a number of players. However, with technological advancements and product innovation, mid-size to smaller companies are increasing their market presence by introducing new products with cost-effective pricing. Some of the market players include Abbott Laboratories, BioMerieux SA, Church & Dwight Co, Inc., Quidel Corporation, Germaine Laboratories Inc, Cardinal Health Inc, Axis Medicare, Mankind Pharma, Piramal Enterprises, and Procter & Gamble Co.
Pregnancy Detection Kits Market News
- In April 2022, Mankind Pharma launched a new and advanced pregnancy detection test kit for the Indian market, Prega News Advanced. The product has a single-step pregnancy test device that does not require the collection of urine in a dropper or a container, thereby making it the easiest and most convenient method to test pregnancy at home.
- In June 2022, Mylab Discovery Solutions launched the PregaScreen, an at-home pregnancy test kit that allows women to detect their pregnancy status themselves.
Pregnancy Detection Kits Industry Segmentation
As per the scope of the report, pregnancy test kits are medical devices that are used to diagnose the possibility of pregnancy in females. The device detects the amount of hCG (Human Chorionic Gonadotrophin), which increases in amount during the early stages of pregnancy in the body. The Pregnancy Detection Kits Market is segmented by Product Type (Line Pregnancy Tests (Test Cassette Format, Test Strip Format, and Test Midstream Format) and Digital Devices), Type of Test (Urine test for HCG and Blood test for HCG), Distribution Channel (Hospital Pharmacies, Independent Pharmacies, and Drug Store, Online Pharmacies, and Other Distribution Channels) and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The market report also covers the estimated market sizes and trends for 17 different countries across major regions, globally. The report offers the value (in USD million) for the above segments.
| By Product Type | Line Pregnancy Tests | Test Cassette Format | |
| Test Strip Format | |||
| Test Midstream Format | |||
| Digital Devices | |||
| By Type of Test | Urine test for HCG | ||
| Blood test for HCG | |||
| By Distribution Channel | Hospital Pharmacies | ||
| Independent Pharmacies and Drug Store | |||
| Online Pharmacies | |||
| Other Distribution Channels | |||
| Geography | North America | United States | |
| Canada | |||
| Mexico | |||
| Europe | Germany | ||
| United Kingdom | |||
| France | |||
| Italy | |||
| Spain | |||
| Rest of Europe | |||
| Asia-Pacific | China | ||
| Japan | |||
| India | |||
| Australia | |||
| South Korea | |||
| Rest of Asia-Pacific | |||
| Middle East and Africa | GCC | ||
| South Africa | |||
| Rest of Middle East and Africa | |||
| South America | Brazil | ||
| Argentina | |||
| Rest of South America | |||
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Pregnancy Detection Kits Market Research FAQs
How big is the Global Pregnancy Detection Kits Market?
The Global Pregnancy Detection Kits Market size is expected to reach USD 1.23 billion in 2025 and grow at a CAGR of 4.51% to reach USD 1.54 billion by 2030.
What is the current Global Pregnancy Detection Kits Market size?
In 2025, the Global Pregnancy Detection Kits Market size is expected to reach USD 1.23 billion.
Which is the fastest growing region in Global Pregnancy Detection Kits Market?
Asia-Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in Global Pregnancy Detection Kits Market?
In 2025, the North America accounts for the largest market share in Global Pregnancy Detection Kits Market.
What years does this Global Pregnancy Detection Kits Market cover, and what was the market size in 2024?
In 2024, the Global Pregnancy Detection Kits Market size was estimated at USD 1.17 billion. The report covers the Global Pregnancy Detection Kits Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Global Pregnancy Detection Kits Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
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Pregnancy Detection Kits Industry Report
Statistics for the 2025 Global Pregnancy Detection Kits market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Global Pregnancy Detection Kits analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
