Prebiotic Ingredient Market Trends

Prebiotic ingredients have many uses, from food processing to dietary supplements and animal feed. Consumers are also becoming more aware of their benefits, which has been a key factor in the launch of many new products in many different end-user industries. This has significantly accelerated the growth of the market studied. Prebiotics are included in many food formulations, especially in dairy products, to promote the growth of probiotics and improve nutritional quality. According to BENEO prebiotic research, 73% of European consumers find prebiotic claims in food and beverage products appealing, with 70% of consumers finding the prebiotic logo appealing in dairy drinks, followed by spoonable yogurt and infant/children's dairy products. Furthermore, the growing demand for livestock products has been driving significant changes on the supply side that aim to improve livestock product yields by stimulating the intestine's microflora to enhance the product's overall productivity. The ban on antibiotics in the animal feed industry also acts as a driving factor. Thus, players operating in the market are strategically investing to secure market shares. For instance, Archer Daniels Midland Company acquired Biopolis, a provider of microbial technologies for research and development partnerships in prebiotics and probiotics, personalized nutrition, and animal health enzyme spaces.