Poultry Packaging Market Size (2024 - 2029)

The poultry packaging market is anticipated to experience growth driven by increasing consumer awareness of nutritional benefits and the rising demand for convenience foods, particularly in urbanizing regions. Innovations in packaging, such as sustainable options that maintain product shelf life, are providing meat manufacturers with opportunities to differentiate their offerings. However, market expansion is challenged by disease epidemics and stringent regulations regarding packaging materials.

Market Size of Poultry Packaging Industry

cagr
Study Period 2019 - 2029
Base Year For Estimation 2023
CAGR 5.00 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

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*Disclaimer: Major Players sorted in no particular order

Poultry Packaging Market Analysis

The poultry packaging market is expected to register a CAGR of 5%, during the forecast period 2021 - 2026. The North American Meat Institute said that meat and poultry play critical roles in building strong bodies and healthy brains and in maintaining the bodies at every stage of life because they are the rich source of protein and contains several minerals such as iron, heme iron, and non-heme iron. Therefore, increasing awareness about nutrition from poultry meat is expected to be one of the major driving factors for the market to expand.

  • Moreover, with the increasing demand for ready meals and convenience food with newer concepts like marinated wings, ready-to-cook thighs, and chickens infused with herbs and spices especially in rapidly urbanizing economies such as the United States, and China, are propelling the shrink bags and trays and bowls packaging to grow. This packaging provides the meats to be cooked on a direct flame and put on the table, all in the same container, which is being preferred by the consumers.
  • Further, increasing consumer demand for convenience compels the retailers' to focus for longer shelf life in poultry food packaging. Thus, innovations in packaging are also offering more opportunities for meat manufacturers to differentiate their products from competing brands.
  • For instance, ABP Food Group announced its new sustainable packaging for the European Region in October 2019. This packaging includes a recyclable card coupled with a thin film of peel away plastic, and this new packaging is expected to reduce 70% of the amount of plastics used to package its meat products. The company claims that such the new packaging technique would not impact the shelf-life of the meat. Such a sustainable packaging trend is expected to augment the market.
  • However, the occurrence of disease epidemics like avian influenza and other infectious diseases coupled with the strict government regulations related to the packaging materials are hindering the market growth.

Poultry Packaging Industry Segmentation

Thepoultry packaging market gives a detailed analysis of packaging materials used for packagingdifferent poultry meat such as duck,chicken, and turkey. The report talks about fixed packaging materials such as trays and bowls, and cardboard whereas in flexibles, pouches, bags, and films are considered. On the basis of geography, North America, Europe, Asia-Pacific, Middle East & Africa, and Latin America are included in the report.

By Meat
Chicken Meat
Turkey Meat
Ducks Meat
By Packging
Fixed Packaging
Corrugated Cardboard
Trays and Bowls
Cans
Others
Flexibles Packaging
Shrinks Bags
Pouches
Barriers Films
Wrap
By Material
Plastics
Paper
Others
Geography
North America
United States
Canada
Rest of North America
Europe
Germany
United Kingdom
France
Rest of Europe
Asia-Pacific
China
Japan
India
Rest of Asia-Pacific
Middle East and Africa
UAE
Saudi Arabia
Rest of Middle East and Africa
Latin America
Brazil
Argentina
Rest of South America
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Poultry Packaging Market Size Summary

The poultry packaging market is poised for significant growth, driven by increasing consumer awareness of the nutritional benefits of poultry meat and the rising demand for convenience foods. As urbanization accelerates in regions like the United States and China, there is a growing preference for ready-to-cook and marinated poultry products, which are packaged in innovative shrink bags, trays, and bowls. These packaging solutions not only enhance convenience but also cater to the consumer demand for longer shelf life, prompting retailers to focus on advanced packaging technologies. The market is further bolstered by sustainable packaging initiatives, such as those by ABP Food Group, which aim to reduce plastic usage without compromising product quality. However, challenges such as disease outbreaks and stringent regulations on packaging materials continue to pose obstacles to market expansion.

In North America, the poultry packaging market benefits from robust retail chains and a strong export presence, with increasing demand for barrier films to extend product shelf life. The market is characterized by competitive dynamics, with numerous global and local players striving to innovate and differentiate their offerings. The introduction of recyclable and reusable packaging solutions, like those from Royal DSM and Tosca, highlights the industry's shift towards sustainability. As the demand for packaged poultry products grows, opportunities for biodegradable and soluble films are also emerging. The market's competitive landscape is shaped by strategic acquisitions and collaborations aimed at enhancing product offerings and reducing environmental impact, as seen in recent developments by companies like LDC Group and Moy Park.

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Poultry Packaging Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Introduction to Market Drivers and Restraints

    3. 1.3 Market Drivers

      1. 1.3.1 Increased Preference for Convenience Food Products

      2. 1.3.2 Increased Preference for Convenience Food Products

    4. 1.4 Market Restraints

      1. 1.4.1 Occurrence Of Disease Epidemics like Avian Influenza

    5. 1.5 Value Chain / Supply Chain Analysis

    6. 1.6 Industry Attractiveness - Porter's Five Force Analysis

      1. 1.6.1 Threat of New Entrants

      2. 1.6.2 Bargaining Power of Buyers/Consumers

      3. 1.6.3 Bargaining Power of Suppliers

      4. 1.6.4 Threat of Substitute Products

      5. 1.6.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Meat

      1. 2.1.1 Chicken Meat

      2. 2.1.2 Turkey Meat

      3. 2.1.3 Ducks Meat

    2. 2.2 By Packging

      1. 2.2.1 Fixed Packaging

        1. 2.2.1.1 Corrugated Cardboard

        2. 2.2.1.2 Trays and Bowls

        3. 2.2.1.3 Cans

        4. 2.2.1.4 Others

      2. 2.2.2 Flexibles Packaging

        1. 2.2.2.1 Shrinks Bags

        2. 2.2.2.2 Pouches

        3. 2.2.2.3 Barriers Films

        4. 2.2.2.4 Wrap

      3. 2.2.3 By Material

        1. 2.2.3.1 Plastics

        2. 2.2.3.2 Paper

        3. 2.2.3.3 Others

    3. 2.3 Geography

      1. 2.3.1 North America

        1. 2.3.1.1 United States

        2. 2.3.1.2 Canada

        3. 2.3.1.3 Rest of North America

      2. 2.3.2 Europe

        1. 2.3.2.1 Germany

        2. 2.3.2.2 United Kingdom

        3. 2.3.2.3 France

        4. 2.3.2.4 Rest of Europe

      3. 2.3.3 Asia-Pacific

        1. 2.3.3.1 China

        2. 2.3.3.2 Japan

        3. 2.3.3.3 India

        4. 2.3.3.4 Rest of Asia-Pacific

      4. 2.3.4 Middle East and Africa

        1. 2.3.4.1 UAE

        2. 2.3.4.2 Saudi Arabia

        3. 2.3.4.3 Rest of Middle East and Africa

      5. 2.3.5 Latin America

        1. 2.3.5.1 Brazil

        2. 2.3.5.2 Argentina

        3. 2.3.5.3 Rest of South America

Poultry Packaging Market Size FAQs

The Poultry Packaging Market is projected to register a CAGR of 5% during the forecast period (2024-2029)

Amcor plc, Berry Global, Inc, Mondi Group, Sealed Air Corporation and ProAmpac LLC are the major companies operating in the Poultry Packaging Market.

Poultry Packaging Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)