Market Size of Potato Protein Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| CAGR | 7.00 % |
| Fastest Growing Market | Asia-Pacific |
| Largest Market | Europe |
| Market Concentration | High |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Potato Protein Market Analysis
The global potato protein market is projected to grow at a CAGR of 7% during the forecast period (2022 - 2027).
The COVID-19 pandemic played its part in the potato protein market, with a rise in demand for plant-based foods, especially proteins. During the time period, food products connected with well-being, health, ethics, and sustainability were shown to have a higher preference among consumers. With growing awareness of animal cruelty in the food industry, consumers have an increasing concern for animal welfare, which is likely to drive the market's growth and create new opportunities for product innovation.
The potato protein market is a part of the plant protein sector, with the latter growing worldwide. The reason for the market's growth is intolerance toward animal protein, the new trend toward veganism, and innovations from the manufacturer's end regarding extraction techniques and applications of potato protein. As a good source of low cholesterol (compared to animal protein), potato protein has significant applications in several categories within the food and beverage industry.
Sports nutrition is expanding globally, and the increased application of potato protein in sports drinks and weight management supplements is driving the market. Potato protein has gained much traction as an alternative to other plant proteins and is now widely used in both plant-based diets and sports nutrition products. According to recent studies, ingestion of potato protein concentrate enhances muscle protein synthesis rates at rest and during recovery following exercise.
Potato Protein Industry Segmentation
Potato protein is a plant-based protein produced from the juice obtained from potato starch extraction. The scope of the market study includes potato protein which includes potato protein concentrate and potato protein isolate. The potato protein market was dominated by the concentrate segment due to the wide application of concentrates in the feed industry. By application, the market is segmented as beverages, snacks & bars, animal nutrition, and others. By geography, the market is segmented into North America, Europe, Asia-Pacific, South America, and the Middle-East and Africa. For each segment, the market sizing and forecast have been done based on value (in USD million).
| By Type | |
| Potato Protein Concentrate | |
| Potato Protein Isolate |
| By Application | |
| Beverage | |
| Snacks & Bar | |
| Animal Nutrition | |
| Others |
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Potato Protein Market Size Summary
The potato protein market is experiencing significant growth, driven by a global shift towards plant-based diets and increased consumer awareness of health, sustainability, and animal welfare. The COVID-19 pandemic has further accelerated this trend, as consumers increasingly prefer food products that align with their ethical and health-conscious values. As part of the broader plant protein sector, potato protein is gaining popularity due to its low cholesterol content and versatility in various food and beverage applications. The market is also benefiting from innovations in extraction techniques and the growing demand for vegan and vegetarian products. Sports nutrition is a key area of expansion, with potato protein being used in sports drinks and weight management supplements, enhancing muscle protein synthesis and recovery.
Europe leads the global potato protein market, with high demand in food and beverage, nutritional supplements, and animal feed industries. The region's concentration of potato protein manufacturers and supportive government policies contribute to its dominant market position. The market is characterized by a few major players, such as Avebe, Tereos Group, and Omega Protein Corporation, who are actively expanding their presence both locally and internationally. Recent developments include partnerships and product launches aimed at enhancing the protein ingredient profile and developing innovative plant-based alternatives. The construction of new extraction facilities and the introduction of texturized potato protein for meat alternatives further highlight the industry's commitment to meeting the growing demand for plant-based protein products.
Potato Protein Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Type
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2.1.1 Potato Protein Concentrate
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2.1.2 Potato Protein Isolate
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2.2 By Application
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2.2.1 Beverage
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2.2.2 Snacks & Bar
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2.2.3 Animal Nutrition
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2.2.4 Others
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2.3 Geography
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2.3.1 North America
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2.3.1.1 United States
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2.3.1.2 Canada
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2.3.1.3 Mexico
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2.3.1.4 Rest of North America
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2.3.2 Europe
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2.3.2.1 Germany
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2.3.2.2 United Kingdom
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2.3.2.3 France
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2.3.2.4 Russia
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2.3.2.5 Spain
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2.3.2.6 Rest of Europe
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2.3.3 Asia-Pacific
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2.3.3.1 India
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2.3.3.2 Australia
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2.3.3.3 China
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2.3.3.4 Japan
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2.3.3.5 Rest of Asia-Pacific
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2.3.4 South America
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2.3.4.1 Brazil
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2.3.4.2 Argentina
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2.3.4.3 Rest of South America
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2.3.5 Middle-East and Africa
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2.3.5.1 United Arab Emirates
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2.3.5.2 South Africa
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2.3.5.3 Rest of Middle-East and Africa
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Potato Protein Market Size FAQs
What is the current Potato Protein Market size?
The Potato Protein Market is projected to register a CAGR of 7% during the forecast period (2024-2029)
Who are the key players in Potato Protein Market?
Avebe, Omega Protein Corporation, Tereos Group, Roquette Frères and Agrana Beteiligungs-AG are the major companies operating in the Potato Protein Market.
