Market Trends of Potassium Citrate Industry
This section covers the major market trends shaping the Potassium Citrate Market according to our research experts:
Growing Popularity For Low Sodium Citrate Content In Foods
Potassium citrate is mostly used as an effective substitute for sodium citrate. Potassium citrate is used in food where sodium content should be less. Excess consumption of sodium has higher risks of heart attacks. The recommended consumption limit of sodium is 1,500 milligrams a day, but the average consumption of sodium in United States is about 3,400 milligrams a day, which is almsot the double. Inclusing potassium in your diet is a solution for avoiding the health issues caused by sodium. Consumers all around the world are shifting to a healthier diet, thus, prefer products that are healthier, which drives manufactures to use healthier additives in foods, such as potassium citrate. Potassium citrate salt can also be used in place of sodium bicarbonate and potassium chloride in oral rehydration solution.
Asia Pacific is the Fastest Growing Market
Asia-Pacific accounts for the largest share of the global potassium citrate market. China is the largest producer and exporter of potassium citrate in the region. United States accounts for the largest export share of potassium citrate from China. The export from this region is very high as compared to other regions. This is mainly due to the low price offered by the manufacturers for a competitive advantage, this is attributted by the lower production cost of potassium citrate in the region. The food & beverage sector accounted for the largest share in the potassium citrate market in Asia-Pacific, due the extensive list of properties of the compound, such as the ability to act as a preservative, emulsifier, etc. The lack of stringent regulations for food additives acts as a prominent factor for the use of potassium citrate in the region.
