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Posture Corrector Market Size (2024 - 2029)

The posture corrector market is experiencing growth driven by increasing awareness of posture-related issues, exacerbated by sedentary lifestyles during the COVID-19 pandemic. The market's expansion is supported by the rising prevalence of back pain, the aging population, and heightened awareness among millennials about the importance of maintaining correct posture. Despite these positive trends, long-term usage restrictions of posture correctors pose a potential challenge to the market's growth trajectory.

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Market Size of Posture Corrector Industry

Posture Corrector Market Summary
Study Period 2021 - 2029
Base Year For Estimation 2023
CAGR 5.70 %
Fastest Growing Market Asia-Pacific
Largest Market North America
Market Concentration Medium

Major Players

Posture Corrector Market Major Players

*Disclaimer: Major Players sorted in no particular order

Posture Corrector Market Analysis

The posture corrector market is expected to register a CAGR of nearly 5.7% during the forecast period.

The world is struggling due to the COVID-19 pandemic. Lockdowns, quarantines, and social distancing have enhanced many posture-related problems. Many have been sitting at their homes in one place for longer durations, thus leading to discomfort, muscle tension, etc. Moreover, due to the pandemic, people could not go to gyms, parks, etc., and this restriction has made their lives more sedentary. Thus, the market for posture correctors grew significantly due to the pandemic.

The rise in back pain and related issues is one of the critical drivers for the posture corrector market. Long working hours, wrong sitting postures, and sedentary lifestyles can lead to posture deformity in people. According to an article published in the Journal of Orthopaedic Translation in January 2022 by Sheng Chen, there were 568.4 million prevalent cases of lower back pain (LBP) globally, with a 6972.5 per 100,000 population age-standardized point prevalence estimate in 2021. The increasing instances of back pain are expected to drive the market's growth.

Furthermore, the rise in awareness of the benefits of the correct posture among children and an increase in the aging population have also positively influenced the posture corrector market. Due to many ongoing issues, governments are also trying to spread awareness through various media, and many companies are also working toward treating posture deformity. The growing trend of naturally perfecting the posture is also a key driver for market growth. Millennials are aware of the problems caused by posture deformity. They are taking precautions so that this problem can be averted, thus leading to using posture correctors. Many young people have started using posture correctors, leading to higher market revenue.

However, restrictions on the usage of the devices for the long term can hinder market growth.

Posture Corrector Industry Segmentation

As per the scope of the report, a posture corrector is a medical device utilized to restrict/limit the movement of the spine in fracture cases or used as a preventive measure for a few progressive conditions. It is also known as a posture aid or a posture supporter. A wide range of posture correctors is available in the market. The Posture Corrector Market is Segmented by Product Type (Sitting Support Devices, Kinesiology Tape, Posture Braces, and Other Product Types), Distribution Channel (Online and Offline), End User (Adults, Kids, and Geriatric), and Geography (North America, Europe, Asia-Pacific, and Rest of the World). The report also covers the estimated sizes and trends for 17 different countries across significant regions globally. The report offers values (in USD million) for the above segments.

By Product Type
Sitting Support Device
Kinesiology Tape
Posture Braces
Other Product Types
By End User
Adult
Kids
Geriatric
By Distribution Channel
Online
Offline
Geography
North America
United States
Canada
Mexico
Europe
Germany
United Kingdom
France
Spain
Italy
Rest of Europe
Asia-Pacific
India
China
Japan
Austalia
South Korea
Rest of Asia-Pacific
Rest of the World
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Posture Corrector Market Size Summary

The posture corrector market is experiencing significant growth, driven by an increasing awareness of posture-related issues and the rising prevalence of back pain globally. The COVID-19 pandemic has exacerbated these issues, as prolonged periods of sedentary behavior due to lockdowns and social distancing measures have led to a surge in demand for posture correctors. The market is further propelled by the growing trend among millennials and the aging population to maintain proper posture, supported by government and corporate initiatives to raise awareness. Despite the positive growth trajectory, the market faces challenges from restrictions on the long-term use of these devices. The kinesiology tape segment, in particular, is expected to see substantial growth due to its benefits in sports and injury prevention, aligning with the broader trend of encouraging physical activity to combat sedentary lifestyles.

Regionally, Asia-Pacific holds a significant share of the posture corrector market, driven by a strong focus on health and fitness in countries like Japan and China, as well as a rising geriatric population. The increasing prevalence of back pain in the region further supports market expansion. The competitive landscape is marked by the presence of key players such as ViboCare, Upright, and Backjoy, who are actively engaging in mergers, research and development, and product innovations to maintain their market positions. New product launches, such as KTHealth+ AIM and Hempvana's Straight 8, are also contributing to market growth, offering innovative solutions for posture correction and pain relief.

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Posture Corrector Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Increase in Geriatric Population across the Globe

      2. 1.2.2 Increasing Number of Back Pain Cases

    3. 1.3 Market Restraints

      1. 1.3.1 Long-term Use of Devices is Restricted

    4. 1.4 Porter's Five Forces Analysis

      1. 1.4.1 Threat of New Entrants

      2. 1.4.2 Bargaining Power of Buyers/Consumers

      3. 1.4.3 Bargaining Power of Suppliers

      4. 1.4.4 Threat of Substitute Products

      5. 1.4.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Sitting Support Device

      2. 2.1.2 Kinesiology Tape

      3. 2.1.3 Posture Braces

      4. 2.1.4 Other Product Types

    2. 2.2 By End User

      1. 2.2.1 Adult

      2. 2.2.2 Kids

      3. 2.2.3 Geriatric

    3. 2.3 By Distribution Channel

      1. 2.3.1 Online

      2. 2.3.2 Offline

    4. 2.4 Geography

      1. 2.4.1 North America

        1. 2.4.1.1 United States

        2. 2.4.1.2 Canada

        3. 2.4.1.3 Mexico

      2. 2.4.2 Europe

        1. 2.4.2.1 Germany

        2. 2.4.2.2 United Kingdom

        3. 2.4.2.3 France

        4. 2.4.2.4 Spain

        5. 2.4.2.5 Italy

        6. 2.4.2.6 Rest of Europe

      3. 2.4.3 Asia-Pacific

        1. 2.4.3.1 India

        2. 2.4.3.2 China

        3. 2.4.3.3 Japan

        4. 2.4.3.4 Austalia

        5. 2.4.3.5 South Korea

        6. 2.4.3.6 Rest of Asia-Pacific

      4. 2.4.4 Rest of the World

Posture Corrector Market Size FAQs

The Posture Corrector Market is projected to register a CAGR of 5.70% during the forecast period (2024-2029)

BackJoy, Swedish Posture , Ottobock, Acorn International and BodyRite are the major companies operating in the Posture Corrector Market.

Posture Correctors Device Market Report Snapshots

Posture Corrector Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)