Postpartum Services Market Size (2024 - 2029)

Postpartum Services Market Analysis

The Postpartum Services Market size is estimated at USD 13.74 billion in 2024, and is expected to reach USD 22.60 billion by 2029, growing at a CAGR of 10.46% during the forecast period (2024-2029).

The increasing birth rate, coupled with the importance and awareness of postpartum care, rising maternal age, and complexity during births, are expected to boost market growth during the forecast period.

More births translate to more new mothers needing postpartum care. This includes services like lactation consulting, mental health support, and physical therapy to help recover from childbirth. According to the Eurostat, 3.88 million new births occurred in the European Union in 2022. A high birth rate drives the demand for postpartum services. This benefits new mothers seeking support and the businesses catering to their needs.

Maternal mental health encompasses the biopsychosocial well-being of women during pregnancy, childbirth, and the postpartum period. Postpartum depression, a common condition affecting women after childbirth, is often dismissed or trivialized due to the prevailing societal expectation that mothers should be inherently happy and capable after giving birth. According to the data published by Postpartum Depression.org in March 2024, postpartum depression (PPD) is a mental health condition that affects approximately 1 in 10 women after giving birth in the United States. This can be a broader societal shift toward addressing mental health needs, ultimately increasing awareness of postpartum services that support mothers' emotional well-being, thereby driving the market growth during the forecast period.

As women age, the risk of complications during pregnancy and childbirth increases. This trend is associated with a higher risk of complications like gestational diabetes, preeclampsia, and C-sections. Preeclampsia, a serious pregnancy-related condition, presents a significant threat to both the mother and developing fetus and poses a significant health risk to both mothers and their unborn children. For instance, an article published by Cureus in December 2023 concluded that preeclampsia is a condition that complicates between 2-8% of pregnancies globally. Preeclampsia, a serious pregnancy complication, is defined by the new onset of hypertension, or high blood pressure, after 20 weeks of gestation, accompanied by significant proteinuria or abnormalities from other laboratory tests or clinical results of organ damage.

A rise in postpartum hemorrhage (PPH) cases lead to a greater demand for specialized postpartum care providers skilled in managing and treating PPH. This includes obstetricians, midwives, and nurses trained in hemorrhage control techniques and equipped with the necessary medical supplies. For instance, according to the World Health Organization (WHO) data from May 2023, each year, approximately 14 million women worldwide experienced postpartum hemorrhage (PPH), a life-threatening complication of childbirth characterized by excessive bleeding after delivery. Thus, to prevent and identify PPH early, more comprehensive postpartum monitoring protocols (which come under postpartum services) are needed. Hence, the market is expected to grow during the forecast period.

Recent developments by market players globally are expected to increase the demand for postpartum services, which is expected to boost market growth over the forecast period. For instance, in April 2024, Postpartum Support International (PSI) launched its new mobile application, Connect by PSI. This app was developed as a testament to PSI's unwavering commitment to ensuring all families have the best possible start and offer free resources and support for perinatal mental health disorders (PMHD).

Factors such as the growing burden of birth rate and the importance and awareness of postpartum care, growing cases of preeclampsia, postpartum hemorrhage, increasing maternal age, and market players focusing on developments for postpartum services are expected to boost market growth in the coming years. However, the cost and accessibility of postpartum services, especially in underdeveloped countries, create a significant obstacle to the adoption and effectiveness of postpartum services.

Postpartum Services Industry Segmentation

As per the scope of the report, the postpartum services market focuses on facilities that offer comprehensive care and support to women during the postpartum period, commonly known as the confinement period. These centers provide a range of services aimed at promoting the physical and emotional well-being of new mothers, as well as the health and development of their newborns. 

The postpartum services market is segmented by type, application, service, and geography. By service, the market is segmented into lactation consultancy, physical therapy, medical treatment, and others. By application, the market is segmented into cesarean section recovery and natural birth recovery. By type, the market is segmented into public centers and private centers. The report also covers the estimated market sizes and trends for 17 countries across major regions globally. The report offers the value (USD) for all the above segments.