Market Size of Portugal Telecom Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 6.89 Billion |
| Market Size (2029) | USD 7.32 Billion |
| CAGR (2024 - 2029) | 1.21 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Portugal Telecom Market Analysis
The Portugal Telecom Market size is estimated at USD 6.89 billion in 2024, and is expected to reach USD 7.32 billion by 2029, growing at a CAGR of 1.21% during the forecast period (2024-2029).
- Portugal is witnessing a rapid expansion in data traffic, propelled by the escalating pace of technological advancements. A key driver behind this surge is the growing interconnectivity among devices, machinery, and individuals via the Internet. Consequently, Portugal has introduced a spectrum of policies and initiatives to address this shift.
- The Agenda Portugal Digital, alongside the National Strategy for Connectivity in Very High Capacity Electronic Communication Networks (2023-2030), is pivotal in shaping Portugal's digital infrastructure. The Agenda focuses on empowering citizens to harness the potential of emerging technologies, while the National Strategy sets a clear goal: ensuring universal gigabit access by 2030.
- Players in the market are focusing on providing advanced network capacity in the country. In February 2024, Vodafone, in collaboration with Ericsson, introduced Ericsson's energy-efficient Radio 4485 in Portugal. This innovative triple-band radio slashes energy usage by over 20% compared to standard deployments across Vodafone's networks, spanning the 1800 MHz, 2100 MHz, and 2600 MHz bands. It bolsters Vodafone Portugal's energy efficiency and also enhances its network capacity.
- Key telecom giants, including Nokia and Vodafone, have established a strong foothold in Portugal. These companies are actively fueling the market’s growth through consistent and substantial investments in research and development, underlining their commitment to fostering innovation.
- The rising demand for high-speed connectivity services and increased spending on 5G infrastructure deployment are expected to positively influence the growth of the Portuguese telecom market.
Portugal Telecom Industry Segmentation
The study provides an in-depth analysis of the telecommunication industry in Portugal.
The Portuguese telecom market is segmented by services, which have been further classified into voice services (wired and wireless), data and messaging services, and OTT and PayTV. The market size and forecasts are provided in terms of value (USD) for all the above segments.
| By Services (Coverage to include Average Revenue Per User for the Overall Services Segment, Market Size and Estimates for Each Segment for the period of 2022-2029, and in-depth Trend Analysis) | ||||
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| Data and Messaging Services (Coverage to include Internet & Handset Data Packages and Package Discounts) | ||||
| OTT and PayTV Services |
Portugal Telecom Market Size Summary
The Portugal telecom market is experiencing a steady expansion, driven by rapid advancements in technology and increasing interconnectivity among devices, machinery, and individuals. This growth is supported by government initiatives such as Agenda Portugal Digital and the National Strategy for Connectivity, which aim to enhance the country's digital infrastructure and ensure universal gigabit access by 2030. Key players like Vodafone and Nokia are investing significantly in research and development to boost network capacity and energy efficiency. The demand for high-speed connectivity services, particularly through 5G infrastructure, is a major factor propelling market growth. The transition from cable to fiber-optic internet has also contributed to reduced latency issues, further encouraging broadband adoption among businesses and households.
The surge in internet penetration and government-led digitalization efforts have significantly impacted the OTT and PayTV sectors in Portugal. The COVID-19 pandemic accelerated the adoption of these services, with increased smartphone and TV ownership driving diverse content preferences. The pay television subscriber base has grown, with fiber to the home (FTTH) leading in subscriber numbers. Major telecom players are expanding their service offerings to meet the rising demand for personalized and localized content. Partnerships and advancements in technology, such as Nokia's collaboration with NOS for a 5G standalone core, are enhancing operational efficiencies and enabling innovative customer offerings. The market remains semi-consolidated, with significant contributions from companies like Vodafone, Nokia, and Altice Portugal.
Portugal Telecom Market Size - Table of Contents
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1. MARKET INSIGHTS
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1.1 Market Overview
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1.2 Industry Attractiveness - Porter's Five Forces Analysis
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1.2.1 Bargaining Power of Suppliers
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1.2.2 Bargaining Power of Consumers
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1.2.3 Threat of New Entrants
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1.2.4 Threat of Substitute Products
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1.2.5 Intensity of Competitive Rivalry
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1.3 Impact of Macroeconomic Factors on the Market
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1.4 Regulatory Landscape in the Country
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2. MARKET SEGMENTATION
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2.1 By Services (Coverage to include Average Revenue Per User for the Overall Services Segment, Market Size and Estimates for Each Segment for the period of 2022-2029, and in-depth Trend Analysis)
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2.1.1 Voice Services
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2.1.1.1 Wired
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2.1.1.2 Wireless
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2.1.2 Data and Messaging Services (Coverage to include Internet & Handset Data Packages and Package Discounts)
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2.1.3 OTT and PayTV Services
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Portugal Telecom Market Size FAQs
How big is the Portugal Telecom Market?
The Portugal Telecom Market size is expected to reach USD 6.89 billion in 2024 and grow at a CAGR of 1.21% to reach USD 7.32 billion by 2029.
What is the current Portugal Telecom Market size?
In 2024, the Portugal Telecom Market size is expected to reach USD 6.89 billion.
