Portioned Snus Pouches (cans) Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Portioned Snus Pouches (Cans) Market Report is Segmented by Geography (North America, Europe, Asia Pacific, Latin America, Middle East and Africa). The Report Offers Market Forecasts and Size in Volume (Units) for all the Above Segments.

Portioned Snus Pouches (cans) Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Portioned Snus Pouches (Cans) Market Size

Portioned Snus Pouches (Cans) Market Summary
Study Period 2019 - 2030
Market Volume (2025) 391.56 Million units
Market Volume (2030) 493.58 Million units
CAGR 4.74 %
Fastest Growing Market Asia Pacific
Largest Market Europe
Market Concentration Low

Major Players

Portioned Snus Pouches (Cans) Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Portioned Snus Pouches (Cans) Market with other markets in Packaging Industry

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Portioned Snus Pouches (Cans) Market Analysis

The Portioned Snus Pouches Market size in terms of production volume is expected to grow from 391.56 million units in 2025 to 493.58 million units by 2030, at a CAGR of 4.74% during the forecast period (2025-2030).

Nonwoven materials are essential for snus packaging durability. These products require sturdy, lightweight, and cost-effective materials. Manufacturers like Murtra Nonwovens produce specialized nonwoven materials that are moisture-resistant and structurally sound, suitable for packaging snus portions. These materials offer durability and flexibility, maintaining product quality during transit and preventing damage to snus portions. The breathability of nonwovens also helps prevent mold growth and maintain freshness.

  • The demand for portioned snus pouches is steadily increasing as consumers seek convenient, discreet, and hygienic alternatives to traditional loose snus. These pre-measured pouches provide consistent nicotine delivery, reducing mess and enhancing user experience. As the popularity of smokeless tobacco grows, particularly among younger demographics, the need for high-quality, functional packaging solutions like breathable, nonwoven pouches will continue to rise. This trend is further driven by the growing acceptance of snus in new markets and innovations in packaging technology.
  • The demand for portioned snus pouches drives the use of nonwoven fabrics, known for their breathability, moisture control, and customization potential. As sustainability and regulatory standards become more important, nonwoven materials provide cost-effective, eco-friendly, and functional solutions for the evolving snus packaging market.
  • As global health awareness rises and governments around the world impose stringent controls on traditional tobacco products, smokeless tobacco, such as snus, is gaining attention.
  • As technological advancements continue, nonwoven fabrics are set to play a crucial role in producing nicotine pouches. With a rising demand for superior material performance and innovations, the manufacturing technology of nonwoven fabrics is evolving, further unlocking the potential of the nicotine pouch industry.
  • Countries worldwide are enacting laws to either ban certain tobacco products or impose restrictions, signaling a concerted effort to rein in the tobacco industry's growth. In response to a troubling surge in oral cancer cases, nearly half of India's states have outlawed gutka, a widely used chewing tobacco.

Portioned Snus Pouches (Cans) Industry Overview

Established players often develop strategies focused on cost efficiency, branding, and compliance with stringent regulations. This gives them a competitive edge that is difficult for emerging players to match. High barriers to exit in the snus packaging industry due to specialized machinery, regulatory expertise, and capital investments mean that companies are likely to stay and compete rather than exit the market, intensifying rivalry. Companies that innovate, especially regarding sustainability or unique packaging designs, can secure a competitive edge. Innovation is becoming increasingly critical in the face of changing consumer preferences and regulatory pressures.

Some of the major players in the market are Philip Morris International, British American Tobacco PLC, Skruf Snus AB, GN Tobacco Sweden AB, and AM Swedish Snus among others.

Portioned Snus Pouches (Cans) Market Leaders

  1. Philip Morris International

  2. British American Tobacco PLC

  3. Skruf Snus AB

  4. GN Tobacco Sweden AB

  5. AM Swedish Snus

  6. *Disclaimer: Major Players sorted in no particular order
Portioned Snus Pouches (Cans) Market Concentration
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Portioned Snus Pouches (Cans) Market News

  • August 2024: Philip Morris International Inc., via its Swedish Match affiliate, announced plans to channel a USD 232 million investment to boost production at its Owensboro, Kentucky facility.
  • April 2024: Scandinavian Tobacco Group UK (STG UK) made its foray into the next-gen nicotine category with the debut of XQS pouches. The XQS line will roll out in four enticing flavors: Tropical, Blueberry Mint, Cool Ice, and Arctic Freeze, each with varying strengths. Emphasizing sustainability, all four variants are packaged in fully recyclable materials.

Portioned Snus Pouches (Cans) Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Pricing Analysis of Oral Tobacco Products (Snus and Nicotine Pouch)
  • 4.3 Industry Ecosystem Analysis – Suppliers, Material Manufacturers, etc.​
  • 4.4 Industry Attractiveness - Porter's Five Forces Analysis​
  • 4.5 Innovation and New Product Development in Snus Packaging
  • 4.6 Industry Regulations, Standards, and Policies for Snus Packaging​

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Increasing Health Concerns About Traditional Tobacco Smoking Would Bolster The Snus Market
    • 5.1.2 Increasing Penetration of Tobacco Products which are Alternatives to Cigarettes Across the Globe​
  • 5.2 Market Challenges
    • 5.2.1 Stringent Government Regulations About Snus Packaging Across Countries
    • 5.2.2 Shifting Demand Towards Nicotine and Tobacco-Free Pouches

6. CONSUMPTION TRENDS FOR SNUS/SNUFF AND NICOTINE AND THEIR PACKAGING LANDSCAPE​

  • 6.1 Product Analysis for Nicotine and Smokeless Tobacco
  • 6.2 Analysis on Dipping Tobacco and Demand for Pouch Packaging​
  • 6.3 Insights on Changing Consumption Trends for Non-combustible Tobacco​
  • 6.4 Nicotine and Snus Packaging Landscape

7. FLAVOURED SNUS POUCHES AND IMPACT OF NONWOVEN MATERIAL

8. MARKET SEGMENTATION

  • 8.1 By Geography***
    • 8.1.1 North America
    • 8.1.2 Europe
    • 8.1.3 Asia
    • 8.1.4 Australia and New Zealand
    • 8.1.5 Latin America
    • 8.1.6 Middle East and Africa

9. COMPETITIVE LANDSCAPE

  • 9.1 Company Profiles
    • 9.1.1 Philip Morris International
    • 9.1.2 British American Tobacco PLC
    • 9.1.3 Skruf Snus AB
    • 9.1.4 GN Tobacco Sweden AB
    • 9.1.5 AM Swedish Snus
    • 9.1.6 Tenowo GmbH
    • 9.1.7 Freundenberg SE
    • 9.1.8 Glatfelter Corporation
    • 9.1.9 Rajshree Fabrics
    • 9.1.10 Nonwovenn Limited
    • 9.1.11 Murtra Nonwovens
    • 9.1.12 Altria Group
    • 9.1.13 Japan Tobacco Inc.
    • 9.1.14 Imperial Brands PLC
    • 9.1.15 KT&G Corp
    • 9.1.16 Godfrey Phillips India Ltd.
  • *List Not Exhaustive

10. FUTURE OUTLOOK OF THE MARKET​

**Subject to Availability
*** In the Final Report Asia, Australia and New Zealand will be Studied Together as 'Asia Pacific'
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Portioned Snus Pouches (Cans) Industry Segmentation

Portioned snus pouches are small, pre-measured portions of snus tobacco sealed in a breathable, typically nonwoven pouch designed for easy use. These pouches provide a convenient and discreet method for consuming smokeless tobacco. The study tracks the overall demand of snus cans in terms of volume (units) for packaging snus pouches. For this study, one snus packaging can have 20 portioned pouches.

The Portioned Snus Pouches (Cans) market is segmented based on geography (North America, Europe, Asia Pacific, Latin America, Middle East, and Africa). The report offers market forecasts and size in volume (units) for all the above segments.

By Geography*** North America
Europe
Asia
Australia and New Zealand
Latin America
Middle East and Africa
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Portioned Snus Pouches (Cans) Market Research FAQs

How big is the Portioned Snus Pouches Market?

The Portioned Snus Pouches Market size is expected to reach 391.56 million units in 2025 and grow at a CAGR of 4.74% to reach 493.58 million units by 2030.

What is the current Portioned Snus Pouches Market size?

In 2025, the Portioned Snus Pouches Market size is expected to reach 391.56 million units.

Who are the key players in Portioned Snus Pouches Market?

Philip Morris International, British American Tobacco PLC, Skruf Snus AB, GN Tobacco Sweden AB and AM Swedish Snus are the major companies operating in the Portioned Snus Pouches Market.

Which is the fastest growing region in Portioned Snus Pouches Market?

Asia Pacific is estimated to grow at the highest CAGR over the forecast period (2025-2030).

Which region has the biggest share in Portioned Snus Pouches Market?

In 2025, the Europe accounts for the largest market share in Portioned Snus Pouches Market.

What years does this Portioned Snus Pouches Market cover, and what was the market size in 2024?

In 2024, the Portioned Snus Pouches Market size was estimated at 373.00 million units. The report covers the Portioned Snus Pouches Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Portioned Snus Pouches Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Portioned Snus Pouches (Cans) Industry Report

Statistics for the 2025 Portioned Snus Pouches (Cans) market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Portioned Snus Pouches (Cans) analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.