Portable Generator Market - Growth, Trends, COVID-19 Impact, and Forecasts (2021 - 2026)

The market is segmented by Power Rating (Below 5 kW, 5-10 kW, and Above 10 kW), Fuel Type (Gas, Diesel, and Others), End-User (Industrial, Commercial, and Residential), and Geography (North America, Europe, Asia-Pacific, South America, and Middle-East and Africa)

Market Snapshot

Portable Generator Market Overview
Study Period: 2018- 2026
Base Year: 2020
Fastest Growing Market: Asia Pacific
Largest Market: Asia Pacific
CAGR: >3.1 %
Portable Generator Market Key Players

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Market Overview

The global portable generator market is expected to grow at a CAGR of more than 3.1% during the forecast period. The outbreak of COVID-19 led to the global economic slowdown, which, in turn, led to a slowdown in industrial activities, hampering the growth of the portable generator market. Factors such as the ever-increasing demand for power, lack of reliable grid infrastructure, the need for emergency backup power solutions, and the demand for steady power supply are driving the portable generator market. Moreover, the power outages have led to the adoption of standby power sources, portable generators, which can meet the requirement of reliable and regular electricity supply and can also be transported easily. However, increasing demand for battery storage systems and other cleaner sources of standby power is expected to restrain the growth of the portable generators market

  • The residential end-user segment is expected to be a major market for portable generators during the forecast period. It accounts for 20% of the power demand globally due to population growth, urbanization, and several other factors.
  • The commercial and industrial sectors of emerging economies, the residential sector of developed economies, and the increasing need for power in defense operations are expected to create significant opportunities for market participants in the near future.
  • Asia-Pacific accounted for the largest share in the market in 2020, with majority of the demand coming from countries such as China and India.

Scope of the Report

The portable generator market report includes:

Power Rating
Below 5 kW
5-10 kW
Above 10 kW
Fuel Type
North America
South America
Middle-East and Africa

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Key Market Trends

Residential Sector to be a Significant Market

  • The residential segment of portable generators is predicted to expand and drive the market, majorly driven by the prevalent installation of gensets across households to cater to the emergency power supply in an event of a blackout or grid failure.
  • According to Energy Information Administration (EIA), about 70% of the increase in residential energy consumption occurs in Asia-Pacific, led by China and India, as standards of living increase and as demand for lighting and energy-using appliances and equipment increases.
  • India is expected to experience the fastest relative growth in per person residential energy use because of increased access to energy sources, so the increasing number of power outages in the residential sector is expected to increase the demand for portable generators over the forecast period.
  • Therefore, rising concerns about power instability in the residential sector, such as natural calamity, for uninterrupted operations is driving the portable generator market.
Portable Generator Market Trends

Asia-Pacific to Dominate the Market

  • The portable generator market in the Asia-Pacific region was valued the highest in 2019 and is expected to dominate the market over the forecast period.
  • China is expected to lead the market in the Asia-Pacific region owing to increasing infrastructure projects, widening power demand-supply gap, expansion of manufacturing facilities across the nation, and rising commercial office spaces. The country benefits from the cost and effectiveness of portable generators, with improved living standards increasing the demand for power backup devices.
  • In India, the government had made provision of INR 3 trillion for the Micro Units Development and Refinance Agency (MUDRA) scheme for 2018-2019, and an additional INR 3,794 crore for Micro, Small, and Medium Enterprises (MSMEs) for credit, capital support, interest subsidy and promotion of innovations. The implementation of such initiatives is expected to drive the growth of small to mid-size industries which are expected to be a big boost for the portable generators market.
  • The development of infrastructure and industrial growth coupled with rising disposable income in the region has led to surge in demand of electricity. The growth in population has led to increased urbanization in the region, which has led to surge in demand for electricity, which, in turn, has led to growth in requirement of standby power source.
Portable Generator Market Growth by region

Competitive Landscape

The portable generator market is moderately fragmented. Some of the key players in this market include Generac Holdings Inc., Caterpillar Inc., Kohler Power Systems, Honda Siel Power Products Limited, and Briggs & Stratton Corporation.

Recent Developments

  • The outbreak of COVID-19 reduced the global economic growth in 2020 to an annualized rate of -3.4% to -7.6%, which is expected to lead to decreased demand for portable generators due to decreased industrial and commercial activities combined with an increase in unemployment and decrease in income of individuals around the world.
  • In June 2021, Generac Holdings Inc. announced that the company has acquired Deep Sea Electronics Limited, an advanced controls designer and manufacturer. Deep Sea Electronics provides a diverse suite of controller products that provide flexible solutions for multiple applications including generators, automatic transfer switches, battery charging, and off-highway vehicles.

Table of Contents


    1. 1.1 Scope of the Study

    2. 1.2 Market Definition

    3. 1.3 Study Assumptions




    1. 4.1 Introduction

    2. 4.2 Market Size and Demand Forecast in USD billion, till 2026

    3. 4.3 Recent Trends and Developments

    4. 4.4 Government Policies and Regulations

    5. 4.5 Market Dynamics

      1. 4.5.1 Drivers

      2. 4.5.2 Restraints

    6. 4.6 Supply Chain Analysis

    7. 4.7 Porter's Five Forces Analysis

      1. 4.7.1 Bargaining Power of Suppliers

      2. 4.7.2 Bargaining Power of Consumers

      3. 4.7.3 Threat of New Entrants

      4. 4.7.4 Threat of Substitutes Products and Services

      5. 4.7.5 Intensity of Competitive Rivalry

    8. 4.8 Assessment of the COVID-19 Impact on the Market


    1. 5.1 Power Rating

      1. 5.1.1 Below 5 kW

      2. 5.1.2 5-10 kW

      3. 5.1.3 Above 10 kW

    2. 5.2 Fuel Type

      1. 5.2.1 Gas

      2. 5.2.2 Diesel

      3. 5.2.3 Others

    3. 5.3 End-User

      1. 5.3.1 Industrial

      2. 5.3.2 Commercial

      3. 5.3.3 Residential

    4. 5.4 Geography

      1. 5.4.1 North America

      2. 5.4.2 Europe

      3. 5.4.3 Asia-Pacific

      4. 5.4.4 South America

      5. 5.4.5 Middle-East and Africa


    1. 6.1 Mergers and Acquisitions, Joint Ventures, Collaborations, and Agreements

    2. 6.2 Strategies Adopted by Leading Players

    3. 6.3 Company Profiles

      1. 6.3.1 Generac Holdings Inc.

      2. 6.3.2 Caterpillar Inc.

      3. 6.3.3 Honda Siel Power Products Ltd.

      4. 6.3.4 Briggs & Stratton Corporation

      5. 6.3.5 Kohler Power Systems

      6. 6.3.6 Wacker Neuson SE

      7. 6.3.7 Atlas Copco AB

      8. 6.3.8 Eaton Corporation plc

      9. 6.3.9 Yamaha Motor Co., Ltd.

    4. *List Not Exhaustive

**Subject to Availability

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Frequently Asked Questions

The Portable Generator Market market is studied from 2018 - 2026.

The Portable Generator Market is growing at a CAGR of >3.1% over the next 5 years.

Asia Pacific is growing at the highest CAGR over 2021- 2026.

Asia Pacific holds highest share in 2020.

Generac Holdings Inc., Caterpillar Inc., Honda Siel Power Products Limited , Briggs & Stratton Corporation, Kohler Power Systems are the major companies operating in Portable Generator Market.

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