| Study Period | 2019 - 2030 |
| Market Size (2025) | USD 16.27 Billion |
| Market Size (2030) | USD 21.48 Billion |
| CAGR (2025 - 2030) | 5.71 % |
| Fastest Growing Market | North America |
| Largest Market | Asia Pacific |
| Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
POP Display Market Analysis
The POP Display Market size is worth USD 16.27 Billion in 2025, growing at an 5.71% CAGR and is forecast to hit USD 21.48 Billion by 2030.
- Retailers are prioritizing engaging and memorable shopper experiences to set themselves apart. A key component of this strategy is the use of POP displays, which play a significant role in enriching the store ambiance. In bustling retail settings, striking and thoughtfully crafted POP displays are essential for capturing attention. Retailers emphasize the importance of these displays, ensuring they resonate with their brand identity.
- In recent years, the POP display market has experienced notable growth. This surge is primarily attributed to the heightened focus on in-store marketing and brands' efforts to stand out in a crowded retail landscape. From countertop units to intricate floor stands, POP displays are pivotal in grabbing consumer attention, swaying purchase choices, and bolstering brand visibility. With consumers increasingly desiring personalized and engaging shopping journeys, brands and retailers are channeling investments into innovative and visually appealing POP solutions that dovetail with their marketing goals.
- Furthermore, according to the India Brand Equity Foundation (IBEF), India ranks as the world's fifth-largest retail destination. Urban Indian consumers are witnessing a surge in purchasing power, leading to a growing affinity for branded goods. Categories such as cosmetics, beverages, and food are becoming increasingly popular among these consumers, blending seamlessly into their business and leisure pursuits. Therefore, this is expected to increase the demand for POP displays across the region over the forecast period.
- However, the digital marketing landscape's swift expansion lures numerous entrants due to its relatively low barriers. As a result, countless businesses and individuals compete for the same audience's attention. Consumers are bombarded with advertisements, content, and promotions from various sources, making it challenging for any single business to differentiate itself.
- Technology has marked a pivotal turning point in the journey of permanent POP displays. Owing to digital signage, interactive touchscreens, and augmented reality, they provide an immersive experience. These advancements have boosted the displays, making them more captivating and informative. The future pledges deeper integration with advanced technology and innovative designs.
- Companies are on the brink of witnessing AI-driven displays, smart sensors, and tailored experiences, all set to transform the retail scene further. Such advancements will render displays more interactive, informative, and central to enriching the customer journey. POP displays embody the retail sector's innovative drive, continually adapting to consumers' ever-changing preferences. By grasping their evolution, retailers and marketers can harness the full potential of POP displays, boosting customer engagement and elevating the shopping experience.
POP Display Market Trends
Supermarkets and Hypermarkets to Dominate the POP Display Market
- The expansion of supermarkets and hypermarkets has increased the demand for point-of-purchase (POP) displays, including countertop displays, endcaps, and hanging displays. These retail formats experience high customer traffic, necessitating displays that attract attention and stimulate impulse purchases.
- The strategic placement of POP displays in high-traffic areas, particularly near checkout counters and aisle ends, enhances product visibility and increases sales, especially for promotional and seasonal items.
- Supermarkets and hypermarkets utilize POP displays to organize product categories and strengthen brand presence. These retailers create immersive shopping environments through displays that align with product themes and store identities. The market for POP displays continues to expand as retailers require adaptable, installation-friendly solutions for promotional activities and store organization.
- For instance, Walmart operates hypermarkets, discount department stores, and grocery stores across the United States and 23 other countries. The company's international store count increased from 4,919 stores in 2022 to 5,075 in 2024.
- Further, the retail sales revenue of the supermarket chain industry in China is projected to increase from CNY 734.60 billion (USD 102.18 billion) in 2023 to CNY 795 billion (USD 110.58 billion) in 2027. This growth reflects the expanding consumer market and sustained demand for supermarket chains.
- The expansion of supermarkets and hypermarkets across developed and developing countries increases the demand for efficient point-of-purchase (POP) displays. The intensifying retail competition, evolving consumer behaviors, and demand for convenient shopping experiences have made POP displays essential for attracting customers and encouraging impulse purchases.
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North America is Expected to Witness Major Growth
- The increase in retail sales drives higher investment in point-of-purchase (POP) displays, leading to technological advancements and wider adoption across physical retail stores.
- According to the National Retail Federation, United States retail sales were projected to grow between 2.5% and 3.5% in 2024, aligning with the pre-pandemic average annual growth of 3.6%.
- As retail sales expand, companies invest in digital and interactive POP displays incorporating QR codes, augmented reality, and touchscreen features to improve customer engagement.
- Macy's store closures, including the Kitsap Mall location in Silverdale, Washington, in February 2025, reflect a broader trend in the retail sector. Traditional brick-and-mortar stores are reducing their physical footprint due to shifting consumer behavior and rising operational costs.
- As Macy’s and other retailers reduce their store count, the demand for physical POP displays such as floor stands, end caps and countertop displays will likely decline. Retailers focusing on e-commerce and omnichannel strategies may allocate fewer resources to in-store marketing, affecting manufacturers and suppliers of POP displays.
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POP Display Industry Overview
The POP Display market is highly fragmented, with key players including DS Smith Plc, Smurfit Kappa Group PLC, Sonoco Products Company, Pratt Industries, Inc., and International Paper Company. Market players fiercely compete, driven by innovation, market penetration, advertising spending, strategic power, and firm concentration ratios.
As numerous players compete for dominance, heightened competition fuels innovation, with brand identity as a pivotal advantage.
The POP display market landscape features dedicated service providers and firms boasting in-house processes. Buyer demand pushes incumbents to adopt cutting-edge technologies, ensuring contract retention. Additionally, in-house manufacturing poses a threat.
Peer affordability and the need to lower buyers' per-unit costs fuel a relentless drive for technological evolution. Substantial capital requirements further reinforce this competitive strategy.
In response to buyer demand, established players have embraced digital solutions and sustainable materials, securing the continuity of their contracts. As competitors offer more affordable options, the urgency for technological advancement and cost reduction for buyers intensifies.
POP Display Market Leaders
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DS Smith Plc
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Smurfit Westrock Plc
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Stora Enso Oyj
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Pratt Industries, Inc.
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International Paper Company
- *Disclaimer: Major Players sorted in no particular order
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POP Display Market News
- November 2024: Royal Containers Ltd., a provider of premium corrugated packaging and retail display solutions, formed a strategic partnership with Proprint Services, a marketing print, merchandising, and packaging solutions provider. The partnership aims to strengthen both companies' offerings by combining their expertise to deliver greater value to clients by expanding their capabilities in corrugated packaging, point-of-purchase (POP) displays, retail displays, and folding carton manufacturing.
- September 2024: L'Occitane Travel Retail opened a Sol de Janeiro pop-up at London Heathrow Airport, marking the centerpiece of its summer campaign in global travel retail. The 360-degree activation has transformed into a tropical-themed space focused on summer celebrations and inclusivity.
POP Display Industry Segmentation
Point-of-purchase (POP) displays are marketing materials or advertisements strategically placed next to merchandise to boost promotions. Typically, these displays are found in checkout areas or other spots where purchasing decisions are made.
The POP Display market is segmented by product type (countertop displays, floor displays, endcap displays, pallet displays, hanging displays, and other product types), material (corrugated cardboard, plastic, metal, and wood), sales channel (departmental stores, supermarkets and hypermarkets, specialty stores, convenience stores), end-user industry (food and beverages, cosmetics and personal care, pharmaceuticals, electronics, automotive, and other end users), and geography (North America, Europe, Asia Pacific (includes Australia and New Zealand), Latin America, Middle East and Africa). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| By Product Type | Countertop Displays |
| Floor Displays | |
| Endcap Displays | |
| Pallet Displays | |
| Hanging Displays | |
| Other Product Types | |
| By Material | Corrugated Cardboard |
| Plastic | |
| Metal | |
| Wood | |
| By Sales Channel | Departmental Stores |
| Supermarkets and Hypermarkets | |
| Specialty Stores | |
| Convenience Stores | |
| By End User | Food and Beverages |
| Cosmetics and Personal Care | |
| Pharmaceuticals | |
| Electronics | |
| Automotive | |
| Other End Users | |
| By Geography*** | North America |
| Europe | |
| Asia | |
| Australia and New Zealand | |
| Latin America | |
| Middle East and Africa |
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POP Display Market Research Faqs
How big is the POP Display Market?
The POP Display Market size is worth USD 16.27 billion in 2025, growing at an 5.71% CAGR and is forecast to hit USD 21.48 billion by 2030.
What is the current POP Display Market size?
In 2025, the POP Display Market size is expected to reach USD 16.27 billion.
Who are the key players in POP Display Market?
DS Smith Plc, Smurfit Westrock Plc, Stora Enso Oyj, Pratt Industries, Inc. and International Paper Company are the major companies operating in the POP Display Market.
Which is the fastest growing region in POP Display Market?
North America is estimated to grow at the highest CAGR over the forecast period (2025-2030).
Which region has the biggest share in POP Display Market?
In 2025, the Asia Pacific accounts for the largest market share in POP Display Market.
What years does this POP Display Market cover, and what was the market size in 2024?
In 2024, the POP Display Market size was estimated at USD 15.34 billion. The report covers the POP Display Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the POP Display Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.
POP Display Industry Report
Statistics for the 2025 POP Display market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. POP Display analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.
