Poland Used Car Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 24.95 Billion |
| Market Size (2029) | USD 32.10 Billion |
| CAGR (2024 - 2029) | 6.50 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Poland Used Car Market Analysis
The Poland Used Car Market size is estimated at USD 24.95 billion in 2024, and is expected to reach USD 32.10 billion by 2029, growing at a CAGR of 6.5% during the forecast period (2024-2029).
The rise in disposable income, growing demand for luxury cars, shorter car ownership periods, and booming import of used cars across the country are driving the growth of the used car market in Poland. The country is witnessing a decline in new vehicle sales, leading to major growth in the used car market.
According to the European Automobile Manufacturers Association (ACEA), new car sales in the European Union dropped by 5.2% in March. The majority of the used cars in Poland are imported from Germany.
The Polish government has also implemented policies to support the used car market. In January 2023, the government introduced a new program called "Automotive Discount" (Dopłata Samochodowa), which aims to encourage the replacement of older vehicles with newer, more environmentally friendly models. Under this program, individuals can receive a discount of up to PLN 18,750 (approximately USD 4,300) when purchasing a new or used car with lower emissions.
Moreover, the Polish market has witnessed a significant increase in the popularity of electric and hybrid vehicles. While still a relatively small segment, the demand for these environmentally friendly used cars has been growing steadily. According to data from the Polish Electric Vehicle Promotion Foundation (FPPE), the sales of used electric and hybrid vehicles in Poland increased by around 32% in 2022 compared to 2021.
However, the market has been facing negative used-car trends in the past. This poses a threat to the overall market development. Despite this, with the increasing number of individuals inclined toward individual mobility and favorable customized financing options, the Polish used car market is expected to grow significantly during the forecast period.
Poland Used Car Market Trends
Growing Adoption of Online Services to Offer New Opportunities for Market Players
The increasing popularity of online platforms for buying and selling used vehicles is one of the key factors contributing to the growth of the used car market in Poland. Websites such as Otomoto and Allegro have made it easier for buyers and sellers to connect, facilitating the process of purchasing used cars. In 2022, Otomoto reported a 20% increase in the number of used car listings on its platform compared to 2021.
The growing adoption of Internet and smartphone applications across the country is witnessing major growth in sales of used cars through online platforms. With the rise in the use of online platforms for selling used cars, the market is getting more organized and becoming attractive among users.
Facilities such as an enormous number of photos and videos on the online platform and easy online instant finance service are drawing more customers into buying used cars. Technological developments such as hassle-free payment systems make the process easier and simpler.
The COVID-19 pandemic has changed consumer behavior and accelerated the trend toward online purchases. Such trends in the market indicate active online penetration and simultaneous developments across the used car market in Poland.
Moreover, OEMs and online platforms have brought a new level of clarity to the highly unorganized activity of buying and selling used cars. Online sales are becoming popular among the young generation as they offer a smooth journey and the best price to buy. Online stores offer a wide range of product categories and allow customers to purchase goods.
New Used Car Business Models Adopted by Players to Create Positive Outlook
Hatchbacks are generally more affordable in terms of both initial purchase price and ongoing maintenance costs. The cost of insurance for hatchbacks is typically lower compared to larger vehicles, making them a more economical choice. This is particularly important in Poland, where price sensitivity is a significant factor for many car buyers. Hatchbacks are known for their fuel efficiency. Lower fuel consumption translates to reduced running costs, making hatchbacks an attractive option for cost-conscious drivers.
Poland has numerous densely populated cities with narrow streets and limited parking spaces. Hatchbacks, with their compact size, are easier to maneuver and park in these urban settings. The compact nature of hatchbacks makes them ideal for daily commuting, particularly in congested city traffic.
Moreover, hatchbacks have been popular in Poland for many years, leading to a well-established market with a wide variety of models available. Many hatchback models come from reputable manufacturers with a strong presence in Poland. This includes reliable and well-known models such as the Volkswagen Golf, Ford Focus, and Opel Astra.
The increasing awareness about environmental issues has led to a preference for more fuel-efficient and lower-emission vehicles. Hatchbacks, with their smaller engines and better fuel economy, align with this trend. Government incentives and regulations aimed at reducing emissions also favor the continued popularity of hatchbacks.
Overall, as economic and environmental considerations continue to influence consumer behavior in Poland, hatchbacks are expected to maintain their popularity during the forecast period.
Poland Used Car Industry Overview
The Polish used car market is moderately consolidated with the presence of major players like TrueCar, ALD Automotive, AAA Auto, Oruga Group, and Ford Direct, among many others. These players are adopting various growth strategies, such as expansion, partnerships, etc., to improve their presence and revenue shares in the market.
For instance, in June 2022, TrueCar Inc. acquired Digital Motors. This acquisition is intended to accelerate TrueCar's plan to deliver a robust digital car buying and selling experience with its TrueCar+ marketplace.
Poland Used Car Market Leaders
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TruCar Inc.
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ALD Automotive
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AAA AUTO sp. Z oo
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FordDirect
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Oruga Group
*Disclaimer: Major Players sorted in no particular order
Poland Used Car Market News
- April 2024: Cazoo announced its move toward being an online classified used car sales business with 12,000 cars listed on the platform. This move is also in response to the growing competition from other brands like Auto Trader, Motors, and CarGurus.
- February 2024: AUTO1 Group SE launched a digital floorplan financing solution, AUTO1 Financing, for partner dealers. The solution leverages AUTO1’s data-driven platform for select AUTO1.com partner dealers.
Poland Used Car Market Report - Table of Contents
1. INTRODUCTION
1.1 Study Assumptions
1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
4.1 Market Drivers
4.1.1 Booming Import of Used Cars Across Poland
4.2 Market Restraints
4.2.1 Abiding by the New Emission Norms Will be a Key Challenge
4.3 Industry Attractiveness - Porter's Five Forces Analysis
4.3.1 Threat of New Entrants
4.3.2 Bargaining Power of Buyers/Consumers
4.3.3 Bargaining Power of Suppliers
4.3.4 Threat of Substitute Products
4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION (Market Size by Value - USD)
5.1 By Car Type
5.1.1 Hatchback
5.1.2 Sedan
5.1.3 SUV
5.2 By Propulsion Type
5.2.1 Internal Combustion Engine
5.2.2 Electric
5.3 By Booking Type
5.3.1 Online
5.3.2 Offline
5.4 By Vendor Type
5.4.1 Organized
5.4.2 Unorganized
6. COMPETITIVE LANDSCAPE
6.1 Vendor Market Share
6.2 Company Profiles
6.2.1 ALD Automotive
6.2.2 AAA Auto
6.2.3 FordDrive
6.2.4 Oruga Group
6.2.5 Keyvany Poland
6.2.6 Plichta Group
6.2.7 CDG Poland Sp.z o. o
6.2.8 TrueCar Inc.
6.2.9 Emil Frey Poland
6.2.10 Zasda Automotive
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
7.1 Online Platforms to Witness a Rise in Penetration
Poland Used Car Industry Segmentation
A used car is a pre-owned vehicle that has previously had one or more retail owners. These cars are sold through various outlets, independent dealers, online sales channels, and others.
Poland's used car market is segmented by car type, propulsion type, booking type, and vendor type. Based on the car type, the market is segmented into hatchback, sedan, and SUV. Based on propulsion, the market is segmented into internal combustion engines and electric. Based on booking type, the market is segmented into online and offline. Based on the vendor type, the market is segmented into organized and unorganized. For each segment, the market sizing and forecasts have been done on the basis of value (USD).
| By Car Type | |
| Hatchback | |
| Sedan | |
| SUV |
| By Propulsion Type | |
| Internal Combustion Engine | |
| Electric |
| By Booking Type | |
| Online | |
| Offline |
| By Vendor Type | |
| Organized | |
| Unorganized |
Poland Used Car Market Research FAQs
How big is the Poland Used Car Market?
The Poland Used Car Market size is expected to reach USD 24.95 billion in 2024 and grow at a CAGR of 6.5% to reach USD 32.10 billion by 2029.
What is the current Poland Used Car Market size?
In 2024, the Poland Used Car Market size is expected to reach USD 24.95 billion.
Who are the key players in Poland Used Car Market?
TruCar Inc., ALD Automotive, AAA AUTO sp. Z oo, FordDirect and Oruga Group are the major companies operating in the Poland Used Car Market.
What years does this Poland Used Car Market cover, and what was the market size in 2023?
In 2023, the Poland Used Car Market size was estimated at USD 23.33 billion. The report covers the Poland Used Car Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Poland Used Car Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Poland Used Car Industry Report
Statistics for the 2024 Poland Used Car market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Poland Used Car analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
