Poland Telecom Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

The Report Covers Poland Telecom Companies and the Market is segmented by Services (Voice Services (wired and wireless), Data and Messaging services, and OTT and Pay-TV).

Poland Telecom Market Size & Share Analysis - Growth Trends & Forecasts (2025 - 2030)

Poland Telecom Market Size

Poland Telecom Market Summary
Study Period 2019 - 2030
Base Year For Estimation 2024
Forecast Data Period 2025 - 2030
Historical Data Period 2019 - 2023
CAGR 6.00 %
Market Concentration Low

Major Players

Poland Telecom Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Poland Telecom Market with other markets in Technology, Media and Telecom Industry

Automation

Digital Commerce

Electronics

Information Technology

Media and Entertainment

Security & Surveillance

Poland Telecom Market Analysis

The Poland Telecom Market is expected to register a CAGR of 6% during the forecast period.

  • The Polish mobile market is steadily expanding, with a total of 54 million mobile subscriptions. Strong 4G/LTE-A technology coverage ranges between 85% and 90% across carriers. The Office of Electronic Communication (UKE) stated that telecommunications investments amounted to PLN 8.9 billion (USD 1.96 billion) last year. 66.6% of fixed-line Internet users were already using connections with a minimum data rate of 100 Mbps. In addition, more people are using mobile connectivity with 4G technology. According to predictions, 81% of users with dedicated mobile Internet connections will reportedly be using 5G technology in 2026.
  • According to Dataxis, the Polish pay TV market is very active and has well-established, bitter rivals vying for market share in the over-the-top (OTT) space. Operators are resorting to interactive TV to keep subscribers as the number of homes with cable and satellite access to TV is expected to decline in the coming years. Due to the plethora of local and foreign streaming services, the telecom industry is transitioning toward aggregation strategies. Although its user share of all TV services dropped to 49.5%, satellite access is still the most popular way to receive services.
  • However, traditional fixed-line telephony is continuously declining in popularity. Last year, there were just a little more than 2.7 million customers. However, traditional fixed-line telephony is continuously declining in popularity. There were only slightly more than 2.7 million customers the previous year. VoIP is displacing traditional telephone services, and in terms of subscribers, it made up over 49% of all voice services provided on fixed networks last year. The increasing trend has continued in the mobile telecommunications sector, where there are currently over 56 million SIM cards in use and M2M card usage has increased.
  • According to UKE, there has been a noticeable increase in the number (by around 30.000 during the previous year) of installed own telecommunications network nodes . In the previous year, the development of the telecom industry and the effectiveness of investments made with public money also contributed to the 4% increase in optical networks. At the end of the previous year, the Polish optical network had a total length of 421,000 km. The extension of the infrastructure would also increase the coverage and reach of the NGA networks. Over 80% of residences in Los Angeles will have fixed-line Internet with a speed of at least 30 Mbps.
  • The need for quick mobile connections in Poland increased because of COVID-19. Following the pandemic, dedicated access utilising modems, cards, and keys increased significantly compared to 2019. When considering all available mobile access methods, Poland saw a significant increase in the number of people using mobile internet services per 100 people. Telecom providers' activities have expanded due to a rise in data traffic. Since the pandemic spread, the e-payment industry has experienced a major increase in activity. Teleconferencing and e-health have increased the demand for smartphones and digital services across the country.

Poland Telecom Industry Overview

The Poland telecom market is fragmented in nature. Some major players in the market studied include Orange Polska, Play Communications S.A, TMobile Polska, Polkomtel (Plus), and Spectrum. The market also hosts other Internet service providers (ISPs), MVNOs, and fixed-line service providers. Some of the Poland telecommunication companies are very competitive internationally and hold strong ground in the global telecom space.

In July 2022, Orange Polska (Orange) announced the extension of its partnership with Nokia for another 10 years. According to the agreement, Nokia would improvise all current networks, including the hardware facilitating the decommissioning of Orange's 3G network and the infrastructure solutions enabling the reallocation of frequencies to increase Orange's 4G capacity and coverage. The network will continue to be updated through 2025.

In May 2022, Vectra, one of the leading Polish telecom companies, unveiled the launch of its first 10Gbps services via XGS-PON 10G technology. The first nine cities to offer access to the high-speed service include Warsaw, Gdynia, Gdansk, Wroclaw, and Olsztyn.

Poland Telecom Market Leaders

  1. Orange Polska SA

  2. Play Communications S.A

  3. T-Mobile Polska S.A.

  4. Polkomtel Sp. z o.o.

  5. Spectrum Poland

  6. *Disclaimer: Major Players sorted in no particular order
Picture2.png
Need More Details on Market Players and Competiters?
Download PDF

Poland Telecom Market News

  • November 2022: Poland's key telecom player Polkomtel declared the launch of the nation's first commercial 5G network. The deployment, which is still in its early stages, has so far necessitated the operation of a network of 100 transmitters in seven significant cities: Warsaw, Gdansk, Katowice, Lodz, Poznan, Szczecin, and Wroclaw. According to local news sources, a total of 900,000 people are covered.
  • October 2022: Orange Polska unveiled its partnership with Dimetor to make the drone operation possible. Teams from Orange Poland's innovation, mobile network, strategy, marketing, and ICT departments collaborated with those from the GOF 2.0 EU project and Dimetor to assess if it would be viable to enable the safe operation of drones in the sky.

Poland Telecom Market Report - Table of Contents

1. INTRODUCTION

  • 1.1 Study Assumptions and Market Definition
  • 1.2 Scope of the Study

2. RESEARCH METHODOLOGY

3. EXECUTIVE SUMMARY

4. MARKET INSIGHTS

  • 4.1 Market Overview
  • 4.2 Industry Ecosystem Analysis
  • 4.3 Industry Attractiveness-Porter's Five Force Analysis
    • 4.3.1 Bargaining Power of Suppliers
    • 4.3.2 Bargaining Power of Consumers
    • 4.3.3 Threat of New Entrants
    • 4.3.4 Threat of Substitute Products
    • 4.3.5 Intensity of Competitive Rivalry
  • 4.4 COVID-19 Impact on the Industry Ecosystem
  • 4.5 Regulatory Landscape in the Country

5. MARKET DYNAMICS

  • 5.1 Market Drivers
    • 5.1.1 Rising Demand For OTT & Pay TV Services
    • 5.1.2 Active Digital Transformation
  • 5.2 Market Restrain
    • 5.2.1 Steady Decline in Fixed Line Networks
  • 5.3 Analysis of the Market based on Connectivity (Coverage to include In-depth Trend Analysis)
    • 5.3.1 Fixed Network
    • 5.3.1.1 Broadband (Cable modem, wireline-fiber, wireline DSL, fixed Wi-Fi ), Trends regarding ADSL/VDSL, FTTP/B, cable modem, FWA, and 5G FWA )
    • 5.3.1.2 Narrowband
    • 5.3.2 Mobile Network
    • 5.3.2.1 Smartphone and mobile penetration
    • 5.3.2.2 Mobile Broadband
    • 5.3.2.3 2G, 3G, 4G and 5G connections
    • 5.3.2.4 Smart Home IoT and M2M connections
  • 5.4 Analysis of Telecom Towers (Coverage to include in-depth trend analysis of various types of towers, like, lattice, guyed, monopole, and stealth towers)

6. MARKET SEGMENTATION

  • 6.1 Segmentation by Services (Coverage to include Average Revenue Per User for the overall Services segment, Market size and Estimates for each segment for the period of 2020-2027 and in-depth Trend Analysis)
    • 6.1.1 Voice Services
    • 6.1.1.1 Wired
    • 6.1.1.2 Wireless
    • 6.1.2 Data and Messaging Services (Coverage to include Internet & Handset Data packages, Package Discounts)
    • 6.1.3 OTT and PayTV Services

7. COMPETITIVE LANDSCAPE

  • 7.1 Company Profiles
    • 7.1.1 Orange Polska
    • 7.1.2 Play Communications S.A
    • 7.1.3 TMobile Polska
    • 7.1.4 Polkomtel (Plus)
    • 7.1.5 Spectrup Poland
    • 7.1.6 Netia
    • 7.1.7 Effortel SA
    • 7.1.8 Multimedia Polska SA
    • 7.1.9 Platforma Canal+
    • 7.1.10 Vectra S.A.
  • *List Not Exhaustive

8. INVESTMENT ANALYSIS

9. MARKET OPPORTUNITIES AND FUTURE TRENDS

**Subject to Availability
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now

Poland Telecom Industry Segmentation

Telecom or Telecommunication is the long-range transmission of information by electromagnetic means.
Poland Telecom Market includes in-depth trend analysis based on connectivity like Fixed Networks, Mobile Networks, and Telecom Towers. The telecom services are divided into Voice Services (Wired and Wireless), Data and Messaging Services, OTT, and PayTV Services. The adoption of telecom services is likely driven by several factors, including an increasing demand for 5G.

The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

Segmentation by Services (Coverage to include Average Revenue Per User for the overall Services segment, Market size and Estimates for each segment for the period of 2020-2027 and in-depth Trend Analysis) Voice Services Wired
Wireless
Data and Messaging Services (Coverage to include Internet & Handset Data packages, Package Discounts)
OTT and PayTV Services
Need A Different Region or Segment?
Customize Now

Poland Telecom Market Research FAQs

What is the current Poland Telecom Market size?

The Poland Telecom Market is projected to register a CAGR of 6% during the forecast period (2025-2030)

Who are the key players in Poland Telecom Market?

Orange Polska SA, Play Communications S.A, T-Mobile Polska S.A., Polkomtel Sp. z o.o. and Spectrum Poland are the major companies operating in the Poland Telecom Market.

What years does this Poland Telecom Market cover?

The report covers the Poland Telecom Market historical market size for years: 2019, 2020, 2021, 2022, 2023 and 2024. The report also forecasts the Poland Telecom Market size for years: 2025, 2026, 2027, 2028, 2029 and 2030.

Poland Telecom Industry Report

Statistics for the 2025 Poland Telecom market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Poland Telecom analysis includes a market forecast outlook for 2025 to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Poland Telecom Market Report Snapshots