Market Trends of Poland Snack Bar Industry
This section covers the major market trends shaping the Poland Snack Bar Market according to our research experts:
Energy Bars Holds a Significant Share in Poland Snack Bar Market
Polish consumers are consuming energy and nutrition bars to supplement their regular diet. These bars are frequently used by athletes as a workout aid and meal supplement. Energy bars are primarily composed of carbohydrates, with smaller amounts of protein and fat. An energy bar is a healthy form of snack bars, composed of nutritional ingredients, to boost energy and endurance. Its high carbohydrate and sugar content, contributing to its high energy value, is the major trait that distinguishes it from other protein and snack bars. These bars help consumers recover from wear and tear of the muscles after a workout and enhance the performance. Manufacturers attract consumers through ample options of flavors, tastes, and health benefits, therefore, boosting the sales and revenue segments. Furthermore, companies are launching innovative products to cater to consumer concentration.
Supermarkets/ Hypermarkets dominated the sales of Snack Bars
The supermarkets/ hypermarkets hold the highest share in the Polish snack bars market. Distribution through hypermarkets and supermarkets has rapidly expanded over the past few years in the country. These stores offer the largest variety of product assortment and provide the most shelf space for snack bars. The growing market share of hypermarkets and supermarkets has to lead to the bulk purchase of such snacking products, as customers prefer fewer visits to the store and receive more value for their money. The most prominent hypermarket and supermarkets in Poland are Tesco (UK), Auchan (France), Carrefour (France), and discounters Lidl (Germany) and Biedronka (Portugal).
