Market Size of Poland Payments Industry
Study Period | 2019 - 2029 |
Base Year For Estimation | 2023 |
Forecast Data Period | 2024 - 2029 |
Historical Data Period | 2019 - 2022 |
CAGR | 12.39 % |
Market Concentration | Medium |
Major Players*Disclaimer: Major Players sorted in no particular order |
Poland Payments Market Analysis
The Poland payments market is expected to register a CAGR of 12.39% during the period of 2022-2027. With a growing prevalence of mobile payments, driven by banks on Apple Pay and Google Pay, and merchants incorporating payments within their retail client applications, it has recently become entirely contactless.
- Poland is a modern payments market in terms of bank and acquirer infrastructure, goods, and services. With a growing prevalence of mobile payments, driven by banks on Apple Pay and Google Pay, and merchants incorporating payments within their retail client applications, it has recently become entirely contactless.
- Moreover, in the form of BLIK, real-time payments boost growth in non-card e-commerce payments while also simplifying payments across all channels. Over the previous few years, there has been tremendous consolidation among banks and acquirers, with the top five banks/acquirers controlling 80 percent of their respective sectors.
- Poland has a low rate of e-commerce fraud. Each year, approximately 1% of online buyers in the country are victims of fraud, compared to a European average of 2%. One explanation for this is that there is a link between high card usage and e-commerce fraud in nations with high card usage. In Poland, bank transfers are widespread, and scammers are less likely to use this payment method. Card usage in Poland is still relatively low, but it is rapidly increasing; therefore, shops should expect an increase in fraud efforts.
- The COVID-19 outbreak has accelerated not just digitization across all industries but also considerable e-commerce sales growth in numerous segments, including food delivery, in 2020. Cash-on-delivery has declined dramatically, accounting for less than half of all deliveries, and most courier firms now accept payments by POS at the time of delivery.
- The COVID-19 pandemic has increased online spending as fearful consumers stay at home and use online platforms to avoid being exposed to disease vectors. This has resulted in a considerable increase in the use of credit cards online. InPost's automated parcel lockers are the most popular delivery method in Poland, and they also offer the option of paying with a credit card at the locker.
Poland Payments Industry Segmentation
The Poland Payments Market is Segmented by Mode of Payment (Point of Sale (Card Payments, Digital Wallet, Cash), Online Sale (Card Payments, Digital Wallet)), and by End-user Industries (Retail, Entertainment, Healthcare, Hospitality).
The payments industry is separated into two categories: point-of-sale (POS) and e-commerce (e-commerce). Online purchases of both goods and services, such as purchases made on e-commerce websites and the online travel and lodging bookings, are examples of e-commerce payments. All transactions that take place at a physical point of sale are included in the market's scope when it comes to POS.
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Poland Payments Market Size Summary
The Poland payments market is experiencing significant growth, driven by the increasing adoption of mobile and contactless payment solutions. The integration of platforms like Apple Pay and Google Pay by banks, along with the incorporation of payment systems within retail applications, has made transactions more seamless and efficient. The rise of real-time payment systems such as BLIK is further enhancing the landscape by simplifying non-card e-commerce payments. Despite the rapid increase in card usage, Poland maintains a low rate of e-commerce fraud, attributed to the widespread use of bank transfers. The COVID-19 pandemic has accelerated the shift towards digital payments, with a notable decline in cash-on-delivery transactions and a rise in online spending, particularly through credit cards.
The market is moderately consolidated, with major players like Mastercard, PayPal, and American Express leading the charge in developing advanced digital payment systems. The government's Cashless Poland Program has significantly increased the number of POS terminals, supporting the transition to cashless transactions. Regulatory measures, such as mandatory bank transfers for employee salaries, are further promoting financial inclusion and debit card adoption. Innovations like SoftPOS and biometric payment systems are being explored, although consumer acceptance remains to be fully realized. The introduction of all-in-one payment devices and the potential for PISP payments to disintermediate traditional methods highlight the dynamic nature of the Polish payments market.
Poland Payments Market Size - Table of Contents
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1. MARKET INSIGHTS
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1.1 Market Overview
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1.2 Industry Stakeholder Analysis
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1.3 Industry Attractiveness-Porter's Five Force Analysis
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1.3.1 Bargaining Power of Suppliers
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Threat of New Entrants
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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1.4 Evolution of the payments landscape in the country
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1.5 Key market trends pertaining to the growth of cashless transaction in the country
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1.6 Impact of COVID-19 on the payments market in the country
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2. Market Segmentation
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2.1 By Mode of Payment
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2.1.1 Point of Sale
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2.1.1.1 Card Payments (includes Debit Cards, Credit Cards, Bank Financing Prepaid Cards)
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2.1.1.2 Digital Wallet (includes Mobile Wallets)
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2.1.1.3 Cash
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2.1.1.4 Others
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2.1.2 Online Sale
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2.1.2.1 Card Payments (includes Debit Cards, Credit Cards, Bank Financing Prepaid Cards)
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2.1.2.2 Digital Wallet (includes Mobile Wallets)
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2.1.2.3 Others (includes Cash on Delivery, Bank Transfer, and Buy Now, Pay Later)
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2.2 By End-user Industry
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2.2.1 Retail
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2.2.2 Entertainment
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2.2.3 Healthcare
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2.2.4 Hospitality
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2.2.5 Other End-user Industries
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Poland Payments Market Size FAQs
What is the current Poland Payments Market size?
The Poland Payments Market is projected to register a CAGR of 12.39% during the forecast period (2024-2029)
Who are the key players in Poland Payments Market?
Apple Inc. (Apple Pay), American Express, Mastercard, PayU, Przelewy24 (Dotpay), Tap2Pay.me, Bank Pekao SA, Santander Bank Polska, PKO Bank Polski and PayPal Holdings Inc. are the major companies operating in the Poland Payments Market.