Poland ICT Market Size (2024 - 2029)

The Poland ICT market is experiencing substantial growth, driven by economic development, government initiatives, and a burgeoning startup culture. The country's strategic focus on the digital economy has fostered an environment conducive to expansion, supported by policies that enhance broadband access and cybersecurity training. Digital transformation across various sectors, accelerated by the COVID-19 pandemic, has increased the demand for advanced ICT infrastructure and services. This growth trajectory positions Poland as a significant player in the European digital landscape, with a robust market size reflecting its dynamic development.

Market Size of Poland ICT Industry

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Poland ICT Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 28.68 Billion
Market Size (2029) USD 46.51 Billion
CAGR (2024 - 2029) 10.15 %
Market Concentration Medium

Major Players

Poland ICT Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Poland ICT Market Analysis

The Poland ICT Market size is estimated at USD 28.68 billion in 2024, and is expected to reach USD 46.51 billion by 2029, growing at a CAGR of 10.15% during the forecast period (2024-2029).

  • The ICT market in Poland is experiencing significant growth, driven by various factors such as economic factors, government initiatives, and a growing startup culture. As Poland continues to position itself as a key player in the European digital economy, several elements contribute to the rising expansion of its ICT sector.
  • Poland's economy has steadily grown, providing a strong foundation for the ICT sector. The GDP growth rate has consistently improved in the last few years. For instance, according to the International Trade Administration 2025, Poland’s GDP in the IT market is expected to reach 4.5%. The growing GDP is expected to attract substantial foreign direct investment (FDI) in the ICT domain, driving the overall technology market in Poland.
  • Poland's government has recognized the strategic importance of the ICT market and has implemented several policies and initiatives to support its development. For instance, the government of Poland announced its plan in 2024 to provide 931,000 households with access to broadband internet. The government is also providing 380,000 people with cybersecurity training and constructing 4,200 stations providing 5G to provide high-speed internet across the country, which is essential for the growth of the ICT market.
  • In addition, digital transformation is a key driver of the ICT market’s growth in Poland. Various sectors, including finance, healthcare, manufacturing, and retail, are increasingly adopting digital technologies to enhance efficiency, improve customer experiences, and gain a competitive edge. For instance, in January 2024, eGabinet, a Poland-based startup, raised USD 2.4 million to develop user-friendly software that helps to manage patient appointments and documents. Such developments show the growing demand for ICT software in the country.
  • The COVID-19 pandemic has further accelerated digital transformation, as companies had to adapt to remote working, e-commerce, and digital communication. This has led to an increased need for robust ICT infrastructure and services, contributing to the sector's growth.

Poland ICT Industry Segmentation

Information and communication technologies, or ICT, is a broader term for information technology (IT). It refers to all communication technologies, such as wireless networks, the internet, computers, cell phones, software, videoconferencing, middleware, social networking, and other media applications and services, that enable users to store, access, transmit, retrieve, and manipulate information in digital form.

Poland's ICT market is segmented by type (hardware, software, IT services, and telecommunication services), the size of the enterprise (small and medium enterprise and large enterprises), and industry vertical (BFSI, IT and telecom, government, retail and e-commerce, manufacturing, and energy and utilities). The market sizes and forecasts are provided in terms of value (USD) for all the above segments.

By Type
Hardware
Software
IT Services
Telecommunication Services
By Size of Enterprise
Small and Medium Enterprises
Large Enterprises
By Industry Vertical
BFSI
IT and Telecom
Government
Retail and E-commerce
Manufacturing
Energy and Utilities
Other Industry Verticals
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Poland ICT Market Size Summary

The ICT market in Poland is poised for substantial growth, driven by a combination of economic stability, government support, and a burgeoning startup ecosystem. As Poland establishes itself as a significant player in the European digital economy, the sector is benefiting from increased foreign direct investment and strategic government initiatives. These initiatives include expanding broadband access, enhancing cybersecurity training, and deploying 5G infrastructure, all of which are crucial for the sector's expansion. The digital transformation across various industries such as finance, healthcare, and retail is further propelling the demand for advanced ICT solutions, as businesses seek to improve efficiency and customer engagement. The COVID-19 pandemic has accelerated this shift, highlighting the need for robust ICT infrastructure to support remote work and digital communication.

The telecommunications sector in Poland is undergoing a modernization phase, with significant investments in network infrastructure and fiber optic networks to support high-speed internet services. Companies like Orange Polska and Netia are leading these efforts, driven by the increasing consumer demand for mobile and fixed broadband connections. The retail and e-commerce sectors are also experiencing technological advancements, with the adoption of AI, machine learning, and mobile payment solutions enhancing customer experiences and streamlining operations. The Polish ICT market is characterized by a fragmented landscape with numerous players, including major companies like Microsoft, Adobe, and Google, who are actively expanding their presence and forming strategic partnerships to strengthen their market positions. These developments underscore the dynamic nature of the Polish ICT market, which is set to continue its upward trajectory in the coming years.

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Poland ICT Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Stakeholder Analysis

    3. 1.3 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.3.1 Bargaining Power of Suppliers

      2. 1.3.2 Bargaining Power of Consumers

      3. 1.3.3 Threat of New Entrants

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Hardware

      2. 2.1.2 Software

      3. 2.1.3 IT Services

      4. 2.1.4 Telecommunication Services

    2. 2.2 By Size of Enterprise

      1. 2.2.1 Small and Medium Enterprises

      2. 2.2.2 Large Enterprises

    3. 2.3 By Industry Vertical

      1. 2.3.1 BFSI

      2. 2.3.2 IT and Telecom

      3. 2.3.3 Government

      4. 2.3.4 Retail and E-commerce

      5. 2.3.5 Manufacturing

      6. 2.3.6 Energy and Utilities

      7. 2.3.7 Other Industry Verticals

Poland ICT Market Size FAQs

The Poland ICT Market size is expected to reach USD 28.68 billion in 2024 and grow at a CAGR of 10.15% to reach USD 46.51 billion by 2029.

In 2024, the Poland ICT Market size is expected to reach USD 28.68 billion.

Poland ICT Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)