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Poland Digital Transformation Market Size & Share Analysis - Growth Trends & Forecast (2024 - 2029)

The Poland Digital Transformation Market Report is Segmented by Type (Analytics, Artificial Intelligence, and Machine Learning, Extended Reality (XR), Iot, Industrial Robotics, Blockchain, Additive Manufacturing/3D Printing, Cybersecurity, Cloud and Edge Computing, Others (digital Twin, Mobility, and Connectivity)), by End-User Industry (Manufacturing, Oil, Gas and Utilities, Retail & E-Commerce, Transportation and Logistics, Healthcare, BFSI, Telecom and IT, Government and Public Sector, Others (Education, Media & Entertainment, Environment Etc)). The Market Sizes and Forecasts are Provided in Terms of Value (USD) for all the Above Segments.

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Poland Digital Transformation Market Size

Poland Digital Transformation Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 74.58 Billion
Market Size (2029) USD 129.67 Billion
CAGR (2024 - 2029) 11.71 %
Market Concentration Low

Major Players

Poland Digital Transformation Market Major Players

*Disclaimer: Major Players sorted in no particular order

Compare market size and growth of Poland Digital Transformation Market with other markets in Technology, Media and Telecom Industry

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Poland Digital Transformation Market Analysis

The Poland Digital Transformation Market size is estimated at USD 74.58 billion in 2024, and is expected to reach USD 129.67 billion by 2029, growing at a CAGR of 11.71% during the forecast period (2024-2029).

  • Poland's digital transformation sector is witnessing robust growth, propelled by concerted efforts from both the public and private sectors to modernize and digitize the economy. The nation is actively incorporating digital technologies to boost efficiency, foster innovation, and bolster its competitive edge.
  • The Polish government has introduced multiple initiatives to bolster digital transformation. Notably, the "Strategy for Responsible Development" stands out as a cornerstone, delineating the nation's digital aspirations. Furthermore, the government is channeling investments into digital infrastructure, advocating for e-governance, and prioritizing digital literacy.
  • Domestic enterprises in Poland are swiftly embracing cutting-edge technologies, including cloud computing, big data analytics, artificial intelligence (AI), machine learning (ML), and the Internet of Things (IoT). These tools are permeating diverse sectors like finance, manufacturing, healthcare, and retail, catalyzing innovation and operational efficiency.
  • Recognizing the escalating demand for digital services, Poland is ramping up its digital infrastructure. The imminent deployment of 5G networks marks a pivotal leap, poised to elevate connectivity and pave the way for advanced applications like smart cities and autonomous vehicles. Concurrently, broadband internet penetration is on the rise, laying a robust groundwork for the nation's digital metamorphosis.
  • While the market shows promise, it grapples with notable hurdles. Foremost among these challenges is the digital skills gap, marked by a scarcity of adept professionals capable of handling and overseeing cutting-edge technologies. Moreover, as businesses undergo digital transformations, concerns about cybersecurity escalate, heightening susceptibility to cyber threats. Safeguarding data privacy and fortifying essential infrastructure against cyber-attacks emerge as pivotal strategies in bolstering the digital economy's growth.

Poland Digital Transformation Market Trends

Increase in the Adoption of Big Data Analytics and other Technologies to Drive the Market

  • The Polish government is pivotal in driving digital transformation, spearheading initiatives and policies. One such cornerstone initiative is the "Digital Poland" program. It targets bolstering digital literacy, broadening broadband access, and nurturing innovation. Forecasts suggest this initiative will notably elevate Poland's digital terrain, catalyzing transformations across public and private domains.
  • Poland is witnessing a notable shift towards digital technology adoption. This is evident in the rising popularity of online banking, e-commerce, and mobile payment services. Moreover, the influx of skilled workers from neighboring nations is bolstering Poland's economic growth, solidifying its position as a progressive and vibrant economy.
  • Big data analytics is on the rise in Poland, spanning multiple sectors. Companies are harnessing this tool to delve into consumer behavior, streamline operations, and bolster decision-making. In retail, for instance, big data refines marketing strategies and bolsters supply chain efficiency. Meanwhile, healthcare utilizes it for predictive analytics and elevating patient care.
  • Poland's e-commerce sector is rapidly expanding, solidifying its position as a pivotal player in the retail landscape. The pandemic, with its accompanying lockdowns, acted as a catalyst, nudging consumers towards online shopping. Amavat, a tax preparation firm in Poland, reports that in 2024, e-commerce makes up 8.8% of the country's retail sales, hitting PLN 701.1 billion (USD 178.21 billion) against a total retail sales figure of PLN 79,675 billion (USD 20,253.78 billion). This surge represents a notable 14.2% uptick from the previous year.
  • Poland witnessed a surge in its e-commerce landscape, with the count of online stores hitting close to 66,000 in 2023, marking a 14% uptick from the preceding year. This growth can be attributed to the expanding internet penetration in the country. Over the period observed, the number of registered e-commerce stores increased and reached nearly 69,000 in the first half of 2024. This figure represents the highest result for Poland's online retail sector in years.
Poland Digital Transformation Market: Number of Registered E-commerce Stores, in 1,000, Poland, 2013 - 2024

Cloud and Edge Computing to Hold a Significant Market Share

  • Cloud computing has emerged as a cornerstone of Poland's digital transformation. Organizations in the country are turning to cloud services to bolster their flexibility, scalability, and cost-efficiency. By embracing cloud solutions, businesses can easily adjust their IT resources in response to demand, sidestepping the need for hefty upfront investments in physical infrastructure. This shift is notably pronounced in key sectors like finance, healthcare, and e-commerce, where cloud platforms facilitate the deployment of cutting-edge applications and services.
  • For instance, in March 2024 - Alior Bank, in collaboration with Teradata and Microsoft, successfully transitioned its Data Warehouse to the public cloud. By leveraging Microsoft Azure's analytical capabilities, the bank aims to enhance its analytical processes, particularly in artificial intelligence and machine learning. The entire migration was completed in a mere six months, setting a new record for efficiency. This move underscores Alior Bank's commitment to its 'Bank for Every Day, Bank for the Future' strategy, with a strong emphasis on technological advancement.
  • Meanwhile, in Poland, the momentum behind edge computing has increased. This technology, by processing data closer to its origin, overcomes the limitations of traditional cloud computing. The result is reduced latency, enhanced real-time data processing, and superior performance for applications that demand swift responses. Industries like manufacturing, transportation, and smart cities, reliant on real-time data processing, stand to gain significantly from edge computing. Notably, the rollout of 5G networks is further propelling the adoption of edge computing, given its crucial role in providing the requisite connectivity infrastructure.
  • Furthermore, the popularity of hybrid cloud solutions, a blend of public and private cloud environments, is on the rise in Poland. Hybrid clouds offer a unique proposition: the ability to distribute workloads across diverse cloud platforms while retaining control over vital data and applications. This model not only aids in cost optimization but also bolsters data security and ensures alignment with regulatory mandates. As a result, Polish enterprises are increasingly pivoting towards hybrid cloud strategies, aiming to harness the strengths of both public and private cloud setups.
  • In 2023, the Central Statistical Office of Poland reported that, within the realm of paid cloud computing services, e-mail access and office software stood out as the top choices. Notably, these services found the highest favor among enterprises with a workforce of 250 or more.
Poland Digital Transformation Market: Types of Cloud Computing Services Purchased by Companies, in %, by Company Size, Poland, 2023

Poland Digital Transformation Industry Overview

Poland Digital Transformation Industry market is fragmented, with the presence of major players and numerous regional companies. Key players in the market are adopting strategies such as partnerships, agreements, innovations, and acquisitions to enhance their service offerings and gain a sustainable competitive advantage.

  • July 2024 - In its most recent funding round, Digital First AI, a marketing technology startup from Poland, secured USD 3.8 million. Leading this investment charge was 4growth VC, with notable contributions from a consortium of investors. These included Plug&Play, a renowned global accelerator boasting over 60 offices worldwide, alongside Sher Ventures USA, Hub71 UAE Partner, and the esteemed owners of McCANN Poland Group and 45Avenue Group. The injection of fresh capital is earmarked for bolstering Digital First AI's AI-driven platform, specifically tailored to automate the creation of marketing strategies for online campaigns. Beyond platform enhancement, the funds are pivotal in fueling the company's global outreach, with a strategic focus on penetrating larger enterprises and corporations.
  • July 2024 - Poland's convenience store chain, Żabka, is deepening its collaboration with Microsoft, honing in on leveraging artificial intelligence to propel its growth. This strategic partnership zeroes in on four pivotal areas: enhancing store efficiency, facilitating international expansion, driving internal transformations, and fine-tuning data analytics to meet customer demands. Notably, Żabka is set to pioneer the retail space by teaming up with Microsoft to deploy an intelligent assistant, benefiting up to 2,500 employees.

Poland Digital Transformation Market Leaders

  1. Accenture PLC

  2. Google LLC (Alphabet Inc.)

  3. Siemens AG

  4. IBM Corporation

  5. Microsoft Corporation

*Disclaimer: Major Players sorted in no particular order

Poland Digital Transformation Market Concentration
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Poland Digital Transformation Market News

  • May 2024 - IQM Quantum Computers broadened its operations to Poland, solidifying this move by signing a Memorandum of Understanding (MoU) with Gdańsk University of Technology. This MoU sets the stage for a collaboration that aims to pioneer quantum applications, with a particular emphasis on groundbreaking areas like personalized medicine.
  • June 2024 - Amagi, a prominent global provider of cloud-based SaaS technology for broadcast and Connected TV (CTV), is actively engaging with Poland's tech talent. This initiative coincides with the opening of its new office in Łódź, a vibrant hub for technology and innovation. By establishing a presence in Łódź, Amagi underscores its commitment to tapping into Poland's remarkable technology talent pool, with a vision to influence the future landscape of global media and entertainment.

Poland Digital Transformation Market Report - Table of Contents

  1. 1. INTRODUCTION

    1. 1.1 Study Assumptions and Market Definitions

    2. 1.2 Scope of the Study

  2. 2. RESEARCH METHODOLOGY

  3. 3. EXECUTIVE SUMMARY

  4. 4. INDUSTRY ECOSYSTEM ANALYSIS

  5. 5. MARKET DYNAMICS

    1. 5.1 Market Drivers

      1. 5.1.1 Increase in the adoption of big data analytics and other technologies in the country/region

      2. 5.1.2 The rapid proliferation of mobile devices and apps

    2. 5.2 Market Restraints

      1. 5.2.1 Concerns about the Privacy and Security of Information

  6. 6. CURRENT MARKET SCENARIO AND EVOLUTION OF DIGITAL TRANSFORMATION PRACTICES

  7. 7. KEY METRICS

    1. 7.1 Technology Spending Trends

    2. 7.2 Number of IoT Devices

    3. 7.3 Total Cyberattacks

    4. 7.4 Technology Staffing Trends

    5. 7.5 Internet growth and penetration in individual countries

    6. 7.6 Digital Competitiveness Ranking

    7. 7.7 Fixed and mobile broadband coverage

    8. 7.8 Cloud adoption

    9. 7.9 AI adoption

    10. 7.10 E-commerce penetration

  8. 8. MARKET SEGMENTATION

    1. 8.1 By Type

      1. 8.1.1 Analytics, Artificial Intelligence and Machine Learning

        1. 8.1.1.1 Current Market Scenario and Market Projections for the Forecast Period

        2. 8.1.1.2 Key Growth Influencers (Drivers, Challenges, and Opportunities)

        3. 8.1.1.3 Use Case Analysis

        4. 8.1.1.4 Market Outlook

      2. 8.1.2 Extended Reality (XR)

        1. 8.1.2.1 Current Market Scenario and Market Projections for the Forecast Period

        2. 8.1.2.2 Key Growth Influencers (Drivers, Challenges, and Opportunities)

        3. 8.1.2.3 Use Case Analysis

        4. 8.1.2.4 Market Outlook

      3. 8.1.3 IoT

        1. 8.1.3.1 Current Market Scenario and Market Projections for the Forecast Period

        2. 8.1.3.2 Key Growth Influencers (Drivers, Challenges, and Opportunities)

        3. 8.1.3.3 Use Case Analysis

        4. 8.1.3.4 Market Outlook

      4. 8.1.4 Industrial Robotics

        1. 8.1.4.1 Current Market Scenario and Market Projections for the Forecast Period

        2. 8.1.4.2 Key Growth Influencers (Drivers, Challenges, and Opportunities)

        3. 8.1.4.3 Use Case Analysis

        4. 8.1.4.4 Market Outlook

      5. 8.1.5 Blockchain

        1. 8.1.5.1 Current Market Scenario and Market Projections for the Forecast Period

        2. 8.1.5.2 Key Growth Influencers (Drivers, Challenges, and Opportunities)

        3. 8.1.5.3 Market Outlook

      6. 8.1.6 Additive Manufacturing/3D Printing

        1. 8.1.6.1 Current Market Scenario and Market Projections for the Forecast Period

        2. 8.1.6.2 Key Growth Influencers (Drivers, Challenges, and Opportunities)

        3. 8.1.6.3 Use Case Analysis

        4. 8.1.6.4 Market Outlook

      7. 8.1.7 Cybersecurity

        1. 8.1.7.1 Current Market Scenario and Market Projections for the Forecast Period

        2. 8.1.7.2 Key Growth Influencers (Drivers, Challenges, and Opportunities)

        3. 8.1.7.3 Use Case Analysis

        4. 8.1.7.4 Market Outlook

      8. 8.1.8 Cloud and Edge Computing

        1. 8.1.8.1 Current Market Scenario and Market Projections for the Forecast Period

        2. 8.1.8.2 Key Growth Influencers (Drivers, Challenges, and Opportunities)

        3. 8.1.8.3 Use Case Analysis

        4. 8.1.8.4 Market Outlook

      9. 8.1.9 Others (digital twin, mobility, and connectivity)

        1. 8.1.9.1 Current Market Scenario and Market Projections for the Forecast Period

        2. 8.1.9.2 Key Growth Influencers (Drivers, Challenges, and Opportunities)

        3. 8.1.9.3 Market Breakdown by Type (Digital Twin, Mobility and Connectivity)

        4. 8.1.9.4 Use Case Analysis

        5. 8.1.9.5 Market Outlook

    2. 8.2 By End-User Industry

      1. 8.2.1 Manufacturing

      2. 8.2.2 Oil, Gas and Utilities

      3. 8.2.3 Retail & e-commerce

      4. 8.2.4 Transportation and Logistics

      5. 8.2.5 Healthcare

      6. 8.2.6 BFSI

      7. 8.2.7 Telecom and IT

      8. 8.2.8 Government and Public Sector

      9. 8.2.9 Others (Education, Media & Entertainment, Environment etc)

  9. 9. COMPETITIVE LANDSCAPE

    1. 9.1 Company Profiles*

      1. 9.1.1 Accenture PLC

      2. 9.1.2 Google LLC (Alphabet Inc.)

      3. 9.1.3 Siemens AG

      4. 9.1.4 IBM Corporation

      5. 9.1.5 Microsoft Corporation

      6. 9.1.6 Cognex Corporation

      7. 9.1.7 Hewlett Packard Enterprise

      8. 9.1.8 SAP SE

      9. 9.1.9 EMC Corporation (Dell EMC)

      10. 9.1.10 Oracle Corporation

      11. 9.1.11 Adobe Inc.

      12. 9.1.12 Amazon Web Services Inc. (Amazon.com Inc.)

      13. 9.1.13 Apple Inc.

      14. 9.1.14 Salesforce.com Inc.

      15. 9.1.15 Cisco Systems Inc.

  10. 10. KEY TRANSFORMATIVE TECHNOLOGIES

    1. 10.1 Quantum Computing

    2. 10.2 Manufacturing as a Service (MaaS)

    3. 10.3 Cognitive Process Automation

    4. 10.4 Nanotechnology

  11. 11. MARKET OPPORTUNITIES AND FUTURE TRENDS

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Poland Digital Transformation Industry Segmentation

Digital transformation (DT) refers to how organizations adopt and integrate digital technologies to innovate their products, services, and operations. This involves converting traditional business processes into digital formats.

The Poland digital transformation market is segmented by type (analytics, artificial intelligence, and machine learning, extended reality (xr), IoT, industrial robotics, blockchain, additive manufacturing/3d printing, cybersecurity, cloud and edge computing, and others [digital twin, mobility, and connectivity]), end-user industry (manufacturing, oil, gas and utilities, retail & e-commerce, transportation and logistics, healthcare, BFSI, telecom and IT, government and public sector and others). The market sizes and forecasts are provided in terms of value (USD) for the segments.

By Type
Analytics, Artificial Intelligence and Machine Learning
Current Market Scenario and Market Projections for the Forecast Period
Key Growth Influencers (Drivers, Challenges, and Opportunities)
Use Case Analysis
Market Outlook
Extended Reality (XR)
Current Market Scenario and Market Projections for the Forecast Period
Key Growth Influencers (Drivers, Challenges, and Opportunities)
Use Case Analysis
Market Outlook
IoT
Current Market Scenario and Market Projections for the Forecast Period
Key Growth Influencers (Drivers, Challenges, and Opportunities)
Use Case Analysis
Market Outlook
Industrial Robotics
Current Market Scenario and Market Projections for the Forecast Period
Key Growth Influencers (Drivers, Challenges, and Opportunities)
Use Case Analysis
Market Outlook
Blockchain
Current Market Scenario and Market Projections for the Forecast Period
Key Growth Influencers (Drivers, Challenges, and Opportunities)
Market Outlook
Additive Manufacturing/3D Printing
Current Market Scenario and Market Projections for the Forecast Period
Key Growth Influencers (Drivers, Challenges, and Opportunities)
Use Case Analysis
Market Outlook
Cybersecurity
Current Market Scenario and Market Projections for the Forecast Period
Key Growth Influencers (Drivers, Challenges, and Opportunities)
Use Case Analysis
Market Outlook
Cloud and Edge Computing
Current Market Scenario and Market Projections for the Forecast Period
Key Growth Influencers (Drivers, Challenges, and Opportunities)
Use Case Analysis
Market Outlook
Others (digital twin, mobility, and connectivity)
Current Market Scenario and Market Projections for the Forecast Period
Key Growth Influencers (Drivers, Challenges, and Opportunities)
Market Breakdown by Type (Digital Twin, Mobility and Connectivity)
Use Case Analysis
Market Outlook
By End-User Industry
Manufacturing
Oil, Gas and Utilities
Retail & e-commerce
Transportation and Logistics
Healthcare
BFSI
Telecom and IT
Government and Public Sector
Others (Education, Media & Entertainment, Environment etc)
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Poland Digital Transformation Market Research FAQs

The Poland Digital Transformation Market size is expected to reach USD 74.58 billion in 2024 and grow at a CAGR of 11.71% to reach USD 129.67 billion by 2029.

In 2024, the Poland Digital Transformation Market size is expected to reach USD 74.58 billion.

Accenture PLC, Google LLC (Alphabet Inc.), Siemens AG, IBM Corporation and Microsoft Corporation are the major companies operating in the Poland Digital Transformation Market.

In 2023, the Poland Digital Transformation Market size was estimated at USD 65.85 billion. The report covers the Poland Digital Transformation Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Poland Digital Transformation Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Poland Digital Transformation Industry Report

Statistics for the 2024 Poland Digital Transformation market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Poland Digital Transformation analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Poland Digital Transformation Market Report Snapshots

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Poland Digital Transformation Market Size & Share Analysis - Growth Trends & Forecast (2024 - 2029)