Market Trends of Poland Data Center Storage Industry
IT & Telecommunication Segment holds the major share
• Cloud services are growing in popularity in Poland. The need for big data integration and the demand for more remote work and data migration to the cloud are driving the use of domestic cloud data centers.
• Cloud has software and databases installed on servers located in data centers that can be accessed through the internet. Cloud computing helps businesses reduce their IT costs by managing physical servers and running software applications. For instance, employees working in different locations could easily access their files that are already stored in the cloud. The market share for cloud as an end user is expected to reach around 24% by 2029 from the market share of 23.12% in 2023.
• The increased flexibility and ease of accommodating website traffic fluctuations have led businesses to gain an inclination toward cloud service. Seeing the numerous benefits offered by cloud infrastructure, companies have increasingly adopted cloud services, leading to their growth.
• Website traffic during online shopping events has led companies to experience a sudden surge in traffic, which can lead to crashing their website. Adopting cloud services by the companies has helped these websites easily accommodate these fluctuations in website traffic and conduct monetary transactions smoothly.
• The retail industry is the major adopter of cloud services and is expected to reach an annual value of USD 2.3 billion by 2030. The adoption of cloud technology infrastructure by the retail sector is expected to make a contribution of 3.3% to Poland's GDP by 2030. Such instances in the market are expected to create more need for data centers, resulting in rising demand for data center storage solutions in the coming years.
Hybrid Storage is Expected to Hold a Significant Market Share
• The combination of on-premises and cloud storage solutions is called hybrid storage in data centers. This approach leverages the strengths of both environments, offering the flexibility to store and manage data on-premises and in the cloud.
• The data protection rules are stringent in Poland, as they are in a number of other countries. Hybrid data centers enable organizations to maintain confidential information on-premises while using cloud services to meet domestic privacy laws.
• Businesses in Poland and around the world are applying digital transformation. In support of a phased and strategic approach toward Digitalisation, hybrid data centers are facilitating the integration of old systems with new cloud-based technologies.
• Furthermore, Infrastructural developments in the country are expected to pave the way for better 5G adoption in the future. Major telecom service providers like T-Mobile introduced about 3,000 5G base stations to cover about 25% of Poland by September 2021 and further claimed to have reached about 40% of the population with 5G services by August 2022. The country would greatly benefit from initiatives by service providers, facilitating faster data transfer rates for higher transfer of data sets, thus boosting the demand for computational servers and data storage facilities.
• The key players in the market focus on improving the data center storage solutions to meet the market demand. In June 2023, to provide customers with greater speed, agility, flexibility, and choice in their hybrid cloud strategy, Hewlett Packard Enterprise (HPE) and Equinix announced an expanded partnership to preconfigure HPE GreenLake for Private Cloud Enterprise and HPE GreenLake for Private Cloud Business Edition in Equinix data centers worldwide.
