Market Trends of Poland Car Rental Industry
This section covers the major market trends shaping the Poland Car Rental Market according to our research experts:
Online Booking Segment Likely to Drive Demand in the Market
Online booking is dominating the Poland car rental market in terms of revenue in 2021 and is projected to grow during the forecast period. Poland has a significantly high penetration of internet users, primarily attributed to the availability of high-speed internet at affordable price. In 2021, number of internet users increased and reached to 28.8 million in Poland. This is likely to encourage rental service provider to shift their business model from brick-and-mortar structures to online business model to provide easy and hassle-free experience to its customers.
With the advancement of technology, renting a vehicle through online booking has been the most popular option for clients in recent years. Furthermore, it offers extra features for real-time monitoring of a rental vehicle's operation, performance, and maintenance. Such features are significant benefits for drivers and fleet managers, allowing them to spot dangers and execute timely modifications to their rental services in a more efficient and effective manner.
Rental groups like independent dealers as well as private owners with customers. These platforms are expanding their presence in the country to increase their market share and revenues. For instance,
- In July 2022, Carwiz has opened new rental service office in Poland. The company has doubled number of offices across the country. Between December 2021 and June 2022, Carwiz Poland opened four new locations across the country.
Online booking systems provide the customer complete control over the rental car for the duration of the rental period. The popularity of the rental platform across markets is the most influential element in the expansion of short-term online rental service providers. Many platforms provide their customers with hourly, daily, or even monthly online rental services. This service is highly handy for travelers who need to rent a car at a tourist spot for a short length of time.
Leisure/Tourism Segment of Market to Witness Notable Growth During Forecast Period
Though tourism-related activities stalled and have been facing challenges because of the pandemic Poland started recovering from the impact which is mainly driven by domestic tourism. For instance, In 2021, over 10 million domestic trips were taken in August in Poland, making it the most popular month for tourist trips within Poland.
The rise in interest in domestic tourism and short break holidays inspired the Poland Ministry of Sport and Tourism to introduce a new marketing campaign, Poland See More Weekend at half price, such initiatives will attract tourists to travel which in turn is likely to increase the car rental service across the country. For instance, In 2022, around 60% of people across Poland planned a vacation for at least two days. Such an increase in vacations among people is likely to enhance the demand for car rental services across the country.
With growing preference, many rental operators are offering luxury cars for rent to attract customers. These popular vehicles are quite often in very high demand. Furthermore, the easing of visa requirements for visitors has boosted tourism in Poland, which in turn is anticipated to propel car rentals.
The leisure segment, on the other hand, is heavily price-driven and largely made up of occasional renters. As a result, there may be a reluctance to pay for these new services because the perceived value gain is little. Leaving apart such challenges, increasing expenditure capacities of the masses, expected to drive the market further and help market regain its share in coming years. Therefore, leisure and tourism segment of market expected to gain traction in wake of these developments.
