Philippines Rice Seed Market - Growth, Trends, and Forecast (2019 - 2024)

The market is segmented by Type (Hybrid Rice and Non-hybrid Rice). The report also includes production, consumption, and trade analysis of rice in the Philippines.

Market Snapshot

Study Period:


Base Year:


Key Players:

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Market Overview

The rice seed market in the Philippines was 237.4 thousand metric ton in 2018, and it is expected to reach 284.7 thousand metric ton by 2024, while witnessing a CAGR of 2.5% during the forecast period. Private companies account for around 90% of the total hybrid seeds distribution to the farmers, while in terms of non-hybrid seeds, government outlets account for around 80% of the seed distribution to farmers.The market for hybrid rice is on the rise in the Philippines. As the government is pushing toward increasing the area under hybrid rice, it is trying to change the procurement method of hybrid rice, in order to provide better quality hybrid seeds to the farmers.

Scope of the Report

Rice is one of the major cereal crops cultivated in the Philippines. The market can be sub-divided into hybrid rice and non-hybrid rice. Rice is one of the largest consumed commodities in the Philippines, and it is further expected to increase, with the increase in the country’s population. Despite being one of the largest producers of rice, the country heavily depends on imports, as the production is not sufficient to fulfill the local demand for the commodity.

Country Analysis
Area under Cultivation and Production Analysis
Consumption Analysis
Import Analysis (Major Partners)
Export Analysis (Major Partners)
Procurement Trend
Hybrid Seeds
Non-hybrid Seeds
Distribution Channel
Governmental Distribution Channel
Private Distribution Channel

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Key Market Trends

New Variety Developments on an Extensive Scale

The ongoing R&D in the rice seed market of the Philippines has boosted the new product developments on an extensive scale. For instance, in 2015, the National Seed Industry Council (NSIC) approved 14 new inbred and dry-seeded varieties developed by the Philippine Rice Research Institute (PhilRice), International Rice Research Institute (IRRI), and University of the Philippines Los Baños (UPLB). Till date, the country released 19 drought tolerant rice hybrids for the rainfed lowlands, four for the uplands, and 15 for saline-prone environments. Apart from being more resilient, climate-smart rice varieties are also being developed in the country. The recently released drought-tolerant rice variety, NSIC Rc 282, offered encouraging results during 2016, in an on-farm trial in Cuyapon. The contribution of these varieties to the country's food security is even more crucial, because the Philippines most vulnerable to climate change. Thus, these new innovations are more prone to address the challenges faced by the Filipino farmers.


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Rising Exports of Organic Rice from the Country

Organic agriculture is the current solution that is being promoted in developing countries, like the Philippines, which is sought to improve the productivity of farmers, while attaining environmental sustainability in crop production. Despite the efforts made by the Philippin government to promote organic agriculture for rice, its rate of adoption is still very low, particularly in the regions, like Camarines Sur, Iloilo, Negros Oriental, and Negros Occidental. With the increasing demand for organic rice in the developed markets, such as the United Kingdom and the United States, the majority of the domestic organic rice production is being directed toward export markets. In 2017, the Don Bosco Multipurpose Cooperative in the Philippines shipped around 13.5 metric ton of organic pigmented rice to the United Arab Emirates and the United States.


Competitive Landscape

The rice seed sales in the Philippines increased by 6%, which can be primarily attributed to an increase in volume, which was offset by 1% decline in the local currency value and volatile exchange rates. In terms of market share dominance, SL Agritech Corporation accounted for the largest market share, followed by Bayer CropScience Inc., Pioneer Hi-Bred Philippines Inc., Syngenta Philippines Inc., and Advanta Limited. 

Major Players

  1. Bayer Crop Science Inc.
  2. Advanta Seeds Limited
  3. Pioneer Hi-Bred Philippines
  4. SL Agritech Corporation
  5. Bioseed Research Philippines Inc.

* Complete list of players covered available in the table of contents below


Table of Contents


    1. 1.1 Study Deliverables

    2. 1.2 Study Assumptions

    3. 1.3 Scope of the Study




    1. 4.1 Market Overview

    2. 4.2 Market Drivers

    3. 4.3 Market Restraints

    4. 4.4 Value Chain Analysis

      1. 4.4.1 Value Chain Overview

      2. 4.4.2 Price Markups in the Value Chain

      3. 4.4.3 Stakeholders in the Value Chain

    5. 4.5 PESTLE Analysis

    6. 4.6 Porters Five Forces Analysis


    1. 5.1 Country Analysis

      1. 5.1.1 Area under Cultivation and Production Analysis

      2. 5.1.2 Consumption Analysis

      3. 5.1.3 Import Analysis (Major Partners)

      4. 5.1.4 Export Analysis (Major Partners)

    2. 5.2 Procurement Trend

      1. 5.2.1 Hybrid Seeds

      2. 5.2.2 Non-hybrid Seeds

    3. 5.3 Distribution Channel

      1. 5.3.1 Governmental Distribution Channel

      2. 5.3.2 Private Distribution Channel


    1. 6.1 Most Adopted Strategies

    2. 6.2 Market Share Analysis

    3. 6.3 Company Profiles

      1. 6.3.1 Bayer Crop Science Inc.

      2. 6.3.2 Bioseed Research Philippines Inc.

      3. 6.3.3 Advanta Limited

      4. 6.3.4 Yuan Long Ping Hi-Tech Agriculture Co. Ltd

      5. 6.3.5 Pioneer Hi-Bred Philippines Inc.

      6. 6.3.6 S.L. Agritech Corporation

      7. 6.3.7 SeedWorks Philippines Inc.

      8. 6.3.8 Leads Agri Products Corporation

      9. 6.3.9 Syngenta AG

    4. *List Not Exhaustive

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