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Philippines Pet Food Market Size

The Philippines pet food market is experiencing significant growth, driven by an increase in pet ownership and a rising demand for premium pet food products. The market's expansion is particularly notable in the dog segment, which is the largest due to the substantial dog population in the country. This segment's growth is fueled by heightened awareness among pet owners about the benefits of high-quality dog food. While other pets like birds, fish, reptiles, and rodents also contribute to the market, their smaller size results in lower food requirements. Cats represent a smaller portion of the market due to their lesser population and food consumption compared to dogs. Overall, the market is poised for robust growth as pet owners increasingly seek specialized diets to enhance their pets' health.

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Market Size of philippines pet food Industry

Philippines Pet Food Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 292.20 Million
svg icon Market Size (2029) USD 681.32 Million
svg icon Largest Share by Pets Dogs
svg icon CAGR (2024 - 2029) 18.45 %
svg icon Fastest Growing by Pets Dogs
svg icon Market Concentration Medium

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Philippines Pet Food Market Analysis

The Philippines Pet Food Market size is estimated at USD 292.20 million in 2024, and is expected to reach USD 681.32 million by 2029, growing at a CAGR of 18.45% during the forecast period (2024-2029).

292.20 Million

Market Size in 2024 (USD)

681.32 Million

Market Size in 2029 (USD)

16.03 %

CAGR (2017-2023)

18.45 %

CAGR (2024-2029)

Largest Market by Product

48.94 %

value share, Food, 2022

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The increased demand for commercial food products, such as kibbles and wet foods, to meet the daily dietary requirements of pets has made it the largest segment in the country.

Largest Market by Animal

59.99 %

value share, Dogs, 2022

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The higher population of dogs, the common pets in many Filipino households, resulted in a higher demand for dog food products, thus increasing the segment’s share in the market.

Fastest-growing Market by Product

20.12 %

Projected CAGR, Pet Treats, 2023-2029

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The increasing awareness, the vital role of treats in training, rewarding, and supporting the well-being of pets, and consumer focus on pet health are driving the market’s growth.

Fastest-growing Market by Animal

20.92 %

Projected CAGR, Dogs, 2023-2029

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Owing to the growing dog ownership rates and increasing consumer disposable incomes, the demand for high-quality dog foods is rapidly rising in the country, driving the market’s growth.

Leading Market Player

27.87 %

market share, Mars Incorporated, 2022

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Mars, Incorporated is the market leader and primarily focuses on product innovations in the country. It launched various pet food lines under the Royal Canin and Temptations brands.

Dogs held the major share due to higher usage of commercial food along with growing demand for premium and high-quality dog foods

  • In 2022, the dogs segment was the dominant segment in the Philippines' pet food market, with a market value of USD 126.4 million. This dominance can be attributed to their large population in the country, accounting for approximately 29.3% (17.8 million) of the pet population. Due to the increasing dog population, there has been an increasing demand for premium and high-quality dog foods, driven by awareness among pet owners in the country. As a result, the dogs segment is projected to be the fastest-growing in the country, with a CAGR of 20.9% during the forecast period.
  • Other pet animals, such as birds, fish, reptiles, and rodents, are 67% of the pet population in the Philippines. They accounted for 36% of the country's pet food market in 2022. This is because these pets are typically smaller in body size and, therefore, require relatively smaller amounts of food.
  • Cats held a lower market share in the Philippine pet food market, valued at USD 8.5 million in 2022. However, the factor for the cats segment having a lower market demand compared to the dogs segment is their lower population. The pet cat population in the Philippines accounted for 3.5% of the pet population, which is significantly less than the dog population. Additionally, cats consume less food compared to dogs, which contributes to their relatively lower market demand.
  • Due to the rise in pet ownership rates, especially during the pandemic, along with increasing awareness among pet owners and the growing demand for specialized diets to promote pets' health, the Philippines pet food market is projected to register a CAGR of 18.7% during the forecast period.
Philippines Pet Food Market

Philippines Pet Food Industry Segmentation

Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.

  • In 2022, the dogs segment was the dominant segment in the Philippines' pet food market, with a market value of USD 126.4 million. This dominance can be attributed to their large population in the country, accounting for approximately 29.3% (17.8 million) of the pet population. Due to the increasing dog population, there has been an increasing demand for premium and high-quality dog foods, driven by awareness among pet owners in the country. As a result, the dogs segment is projected to be the fastest-growing in the country, with a CAGR of 20.9% during the forecast period.
  • Other pet animals, such as birds, fish, reptiles, and rodents, are 67% of the pet population in the Philippines. They accounted for 36% of the country's pet food market in 2022. This is because these pets are typically smaller in body size and, therefore, require relatively smaller amounts of food.
  • Cats held a lower market share in the Philippine pet food market, valued at USD 8.5 million in 2022. However, the factor for the cats segment having a lower market demand compared to the dogs segment is their lower population. The pet cat population in the Philippines accounted for 3.5% of the pet population, which is significantly less than the dog population. Additionally, cats consume less food compared to dogs, which contributes to their relatively lower market demand.
  • Due to the rise in pet ownership rates, especially during the pandemic, along with increasing awareness among pet owners and the growing demand for specialized diets to promote pets' health, the Philippines pet food market is projected to register a CAGR of 18.7% during the forecast period.
Pet Food Product
Food
By Sub Product
Dry Pet Food
By Sub Dry Pet Food
Kibbles
Other Dry Pet Food
Wet Pet Food
Pet Nutraceuticals/Supplements
By Sub Product
Milk Bioactives
Omega-3 Fatty Acids
Probiotics
Proteins and Peptides
Vitamins and Minerals
Other Nutraceuticals
Pet Treats
By Sub Product
Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pet Veterinary Diets
By Sub Product
Diabetes
Digestive Sensitivity
Oral Care Diets
Renal
Urinary tract disease
Other Veterinary Diets
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
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Philippines Pet Food Market Size Summary

The Philippines pet food market is experiencing significant growth, driven by increasing pet ownership and a rising demand for premium pet food. The market is characterized by a strong preference for dogs, which dominate the pet population and, consequently, the pet food market. This dominance is attributed to the large dog population and the growing awareness among pet owners about the benefits of high-quality dog food. While other pets like birds, fish, reptiles, and rodents also contribute to the market, they require smaller quantities of food, which influences their market share. Cats, despite their lower population and market demand compared to dogs, are gaining popularity due to changing lifestyles and the trend of pet humanization, particularly in urban areas.

The market is moderately consolidated, with major players like ADM, Charoen Pokphand Group, Colgate-Palmolive Company, General Mills Inc., and Mars Incorporated leading the industry. The growth in pet expenditure is fueled by the availability of diverse pet food options and the trend towards premiumization, as pet owners prioritize health and nutrition. The market is also witnessing a shift towards online retail channels, although offline retailers remain the dominant sales channel. Innovations in pet food products, such as those introduced by Hill's Pet Nutrition and Nestle Purina, reflect the industry's focus on catering to specific pet needs and preferences. As the market continues to evolve, it is expected to expand further, driven by the increasing demand for specialized and high-quality pet food products.

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Philippines Pet Food Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Pet Food Product

      1. 1.1.1 Food

        1. 1.1.1.1 By Sub Product

          1. 1.1.1.1.1 Dry Pet Food

            1. 1.1.1.1.1.1 By Sub Dry Pet Food

              1. 1.1.1.1.1.1.1 Kibbles

              2. 1.1.1.1.1.1.2 Other Dry Pet Food

          2. 1.1.1.1.2 Wet Pet Food

      2. 1.1.2 Pet Nutraceuticals/Supplements

        1. 1.1.2.1 By Sub Product

          1. 1.1.2.1.1 Milk Bioactives

          2. 1.1.2.1.2 Omega-3 Fatty Acids

          3. 1.1.2.1.3 Probiotics

          4. 1.1.2.1.4 Proteins and Peptides

          5. 1.1.2.1.5 Vitamins and Minerals

          6. 1.1.2.1.6 Other Nutraceuticals

      3. 1.1.3 Pet Treats

        1. 1.1.3.1 By Sub Product

          1. 1.1.3.1.1 Crunchy Treats

          2. 1.1.3.1.2 Dental Treats

          3. 1.1.3.1.3 Freeze-dried and Jerky Treats

          4. 1.1.3.1.4 Soft & Chewy Treats

          5. 1.1.3.1.5 Other Treats

      4. 1.1.4 Pet Veterinary Diets

        1. 1.1.4.1 By Sub Product

          1. 1.1.4.1.1 Diabetes

          2. 1.1.4.1.2 Digestive Sensitivity

          3. 1.1.4.1.3 Oral Care Diets

          4. 1.1.4.1.4 Renal

          5. 1.1.4.1.5 Urinary tract disease

          6. 1.1.4.1.6 Other Veterinary Diets

    2. 1.2 Pets

      1. 1.2.1 Cats

      2. 1.2.2 Dogs

      3. 1.2.3 Other Pets

    3. 1.3 Distribution Channel

      1. 1.3.1 Convenience Stores

      2. 1.3.2 Online Channel

      3. 1.3.3 Specialty Stores

      4. 1.3.4 Supermarkets/Hypermarkets

      5. 1.3.5 Other Channels

Philippines Pet Food Market Size FAQs

The Philippines Pet Food Market size is expected to reach USD 292.20 million in 2024 and grow at a CAGR of 18.45% to reach USD 681.32 million by 2029.

In 2024, the Philippines Pet Food Market size is expected to reach USD 292.20 million.

Philippines Pet Food Market Report Snapshots

Philippines Pet Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029