| Study Period | 2017 - 2030 |
| Base Year For Estimation | 2024 |
| Forecast Data Period | 2025 - 2030 |
| Market Size (2025) | USD 348.5 Million |
| Market Size (2030) | USD 809 Million |
| CAGR (2025 - 2030) | 18.35 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Philippines Pet Food Market Analysis
The Philippines Pet Food Market size is estimated at 348.5 million USD in 2025, and is expected to reach 809 million USD by 2030, growing at a CAGR of 18.35% during the forecast period (2025-2030).
The Philippines pet food industry is experiencing significant transformation driven by changing consumer preferences and retail dynamics. Supermarkets and hypermarkets continue to dominate the distribution landscape, accounting for 38.7% of the pet food market share in 2022, offering consumers the convenience of purchasing pet food alongside regular groceries. The retail landscape is further evolving with the emergence of specialty pet stores and online channels, with e-commerce platforms projected to grow at an impressive CAGR of 21.5% through 2029, reflecting the increasing digital adoption among pet owners.
The pet market in the Philippines has reached significant numbers, with approximately 60.5 million pets recorded in 2022, creating a substantial market for pet food products. The pet ownership pattern shows interesting demographics, with 67% of households owning at least one dog, indicating a strong cultural affinity towards pet companionship. This high pet ownership rate has led to increased demand for specialized nutrition and premium pet food products, particularly in urban areas where pet humanization trends are more pronounced.
Major industry players are responding to pet food industry trends through significant investments in research and development. In April 2023, Mars Incorporated opened its first pet food research and development center in Asia-Pacific, demonstrating the region's strategic importance. Product innovation continues to drive market growth, with companies like Royal Canin launching a new prescription diet line for pets diagnosed with cancer in March 2023, and Hill's Pet Nutrition introducing MSC-certified pollock and insect protein products in July 2023 for pets with sensitive stomachs.
The distribution network is becoming increasingly sophisticated, with companies adopting multi-channel strategies to reach consumers. Traditional retail channels are being complemented by specialized pet stores that offer expert advice and premium products. The market is witnessing a shift towards organized retail, with major supermarket chains like SM Supermarket, Puregold, and Robinsons Supermarket expanding their pet food sections and offering private label products. This evolution in distribution channels is making pet food more accessible to consumers across different socioeconomic segments while maintaining product quality and variety. The presence of a leading food company in the Philippines further enhances the competitive landscape, ensuring that the pet food industry in the Philippines continues to thrive.
Philippines Pet Food Market Trends
The advantage of adaptability to smaller living spaces in apartments and the need for companionship during the COVID-19 pandemic drive the cat population as pets
- The pet cat population in the Philippines is relatively smaller than dogs and other pet animals, accounting for only 3.5% of the total pet population in the country in 2022. This limited share of pet cats can be attributed to the cultural preferences in the Philippines, where the nation generally has a stronger affinity for dogs. Additionally, negative cultural beliefs associated with cats, such as being associated with bad luck and evil spirits, have contributed to a perception that cats should be avoided or mistreated. Consequently, some individuals fail to provide proper care and shelter to cats.
- The pet cat population was 7.4 times less than the dog population in the country as of 2022. However, there was an increasing trend in the overall pet cat population in the country, which increased by about 10.5% between 2019 and 2022. This trend is mainly due to the growing trend of pet humanization. Cats can be the better option for living in small spaces like apartments, and the need for companionship during the pandemic resulted in higher popularity for cats as pets.
- Popular cat breeds for pets in the Philippines include Persian cats, British Shorthair, and Domestic Shorthair. The rural population owns a larger number of cats compared to the urban population, with the urban-rural pet cat population ratio standing at 46:54 as of 2022. As people's lifestyles and living spaces change, cats are increasingly seen as ideal companions for families, particularly those with children, as they are low-maintenance pets. These factors are expected to contribute to a further increase in the pet cat population during the forecast period, reflecting the evolving preferences and needs of pet owners in the Philippines.
Understand The Key Trends Shaping This Market
Download PDF
The rise in premiumization and growing concerns about pet health increased the pet food expenditure
- There has been growth in pet expenditure in the Philippines. Pet expenditure increased by 23.1% between 2017 and 2022 because of the availability of different types of pet food and the rise in premiumization. Pet parents are purchasing premium-brand pet food for their pets due to the growing health concerns and to provide adequate nutrition to their pets. In 2022, dogs had a higher share (39.3%) than other pets, as a larger quantity of premium pet food for dogs was purchased than other pets. For instance, the sales of premium dry pet food for dogs increased from USD 36.6 million in 2021 to 39.2 million in 2022, whereas the sales of premium dry pet food for cats increased from USD 4.7 million in 2021 to USD 5.3 million in 2022.
- There is a trend of providing dogs with fresh food in the country, due to which the pet expenditure is lower than in other countries in Asia-Pacific. For instance, fresh food was fed to about 65% of the dog population in 2021.
- Pet food in the country is purchased from different channels, such as offline retailers, online retailers, and non-retailers, such as vet clinics. Offline retailers had the largest share in the country as the sales through offline retailers, such as grocery retailers, pet shops, and others, accounted for 84% of pet food sales. Sales through online retailers witnessed an increase from 9.9% in 2020 to 11.1% in 2021 as a result of the COVID-19 pandemic, the easy ordering process, and the availability of a large number of pet food products available on websites.
- The growing demand for premium pet food and growing concern for pets' health are anticipated to increase pet expenditure in the country during the forecast period.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Dogs are the most popular pets in the country, with about 67.0% of households owning at least one dog as a pet in 2022
- Other pets accounted for a higher share due to the rich biodiversity and the warm and tropical climate in the country
Segment Analysis: PET FOOD PRODUCT
Food Products Segment in Philippines Pet Food Market
The food products segment dominates the Philippines pet food market, accounting for approximately 49% of the market share in 2024. This segment's prominence is primarily driven by the essential role of specialized and balanced nutritional diets in maintaining pet health, with dry pet foods being the major type consumed due to their convenience, longer shelf life, and cost-effectiveness. The segment's strong position is further reinforced by the growing awareness among pet owners regarding pet nutrition, increasing premiumization trends, and pet parents treating their pets as family members. The availability of various brands and products, coupled with the convenience of feeding, has made food products the preferred choice among pet owners in the Philippines.
Pet Treats Segment in Philippines Pet Food Market
The pet treats segment is experiencing remarkable growth in the Philippines pet food market, projected to expand at approximately 20% CAGR from 2024 to 2029. This accelerated growth is driven by increasing consumer interest in purchasing treats to meet pets' nutritional needs and the growing trend of pet humanization. Pet owners are increasingly recognizing the benefits of treats in promoting dental health, supporting training initiatives, and providing additional health benefits such as aiding digestion and promoting healthy skin and coats. The segment's growth is further supported by the introduction of innovative products, including dental treats, crunchy treats, and freeze-dried options, catering to diverse pet preferences and health requirements.
Remaining Segments in Pet Food Products
The veterinary diets and pet nutraceuticals/supplements segments complete the Philippines pet food market landscape, each serving distinct pet health needs. Veterinary diets play a crucial role in managing specific health conditions in pets, offering specialized formulations for issues such as digestive sensitivity, renal problems, and urinary tract diseases. Meanwhile, the pet nutraceuticals/supplements segment focuses on providing additional nutritional support through products like omega-3 fatty acids, probiotics, vitamins, and minerals. Both segments are gaining importance as pet owners become more health-conscious and seek specialized nutrition solutions for their pets' specific health requirements.
Segment Analysis: PETS
Dogs Segment in Philippines Pet Food Market
The dogs segment dominates the Philippines pet food market, commanding approximately 60% of the market share in 2024, with a value of nearly USD 180 million. This significant market position can be attributed to the large dog population in the country, which accounts for about 29% of the total pet population. The segment's dominance is further strengthened by the increasing demand for premium and high-quality dog food brands Philippines, driven by growing awareness among pet owners. The segment is also experiencing the fastest growth trajectory, projected to expand at around 21% annually from 2024 to 2029. This exceptional growth is primarily driven by the increasing trend of using commercial pet food products, growing pet ownership, and rising usage of human-quality pet food products available commercially. The food products and pet treats categories are particularly strong within this segment, reflecting the evolving preferences of pet owners towards higher quality nutrition for their dogs.
Remaining Segments in Pet Food Market
The other pets segment, which includes birds, fish, reptiles, and small mammals, represents a significant portion of the market despite the smaller food consumption quantities per animal. These pets require specific foods with balanced nutritional composition to meet their unique dietary requirements and support their growth and development. The cats segment, while smaller in market share, shows promising growth potential as more urban households adopt cats as pets. This segment is particularly driven by the increasing awareness of specialized nutrition needs for cats and the growing trend of premium cat food products. Both segments benefit from the expanding distribution channels and increasing availability of specialized pet food products across various retail formats.
Segment Analysis: DISTRIBUTION CHANNEL
Supermarkets/Hypermarkets Segment in Philippines Pet Food Market
Supermarkets and hypermarkets maintain their dominance in the Philippines pet food distribution landscape, commanding approximately 38% of the market share in 2024. This channel's leadership position is driven by several key advantages, including the convenience of one-stop shopping where consumers can purchase pet food alongside their regular household items. Major chains like SM Supermarket, Puregold, Robinsons Supermarket, and Rustan's Supermarket have established dedicated pet food sections offering a comprehensive range of products across different price points. These retailers leverage their extensive nationwide presence and strong relationships with suppliers to offer competitive pricing and regular promotional discounts. Additionally, supermarkets have been successful in carrying both mass-market and premium brands, catering to diverse consumer preferences and budget considerations. The segment's strength is further reinforced by the increasing trend of pet owners preferring to purchase their pet food supplies during their regular grocery shopping trips.
Online Channel Segment in Philippines Pet Food Market
The online distribution channel is experiencing remarkable growth in the Philippines pet food market, projected to expand at approximately 22% between 2024 and 2029. This accelerated growth is primarily driven by the increasing digitalization of retail and changing consumer preferences towards convenient shopping options. E-commerce platforms are attracting pet owners through competitive pricing strategies, extensive product selections, and the convenience of doorstep delivery. The channel's growth is further supported by the Philippine government's initiatives to promote e-commerce adoption among small and medium enterprises. Online retailers are leveraging subscription models for regular pet food deliveries, enhancing customer retention and providing additional value through personalized recommendations and detailed product information. The segment's expansion is also facilitated by the increasing penetration of mobile devices and improved internet connectivity across the country, making online shopping more accessible to a broader consumer base.
Remaining Segments in Distribution Channel
The pet food market in the Philippines is also served through specialty stores, convenience stores, and other channels, including veterinary clinics and local stores. Specialty stores distinguish themselves by offering expert advice and a curated selection of premium and specialized pet food products, along with additional services like grooming and pet care consultations. Convenience stores cater to emergency purchases and immediate needs with their extended operating hours and accessible locations. Other channels, including veterinary clinics and local stores, play a crucial role in serving specific market niches and providing specialized dietary products for pets with specific health requirements. These channels collectively contribute to creating a comprehensive distribution network that ensures pet food accessibility across various consumer segments and geographical locations.
Philippines Pet Food Industry Overview
Top Companies in Philippines Pet Food Market
The pet food industry in the Philippines is characterized by companies focusing heavily on product innovation and development to meet evolving consumer preferences and pet nutritional needs. Companies are expanding their product portfolios through new product launches, particularly in premium segments and specialized diets, while also investing in research and development facilities to support innovation. Strategic partnerships, especially with veterinarians, research institutes, and e-commerce platforms, have become crucial for market expansion and product development. Operational agility is demonstrated through companies' efforts to strengthen their distribution networks across various channels, including supermarkets, specialty stores, and online platforms. Manufacturing facility expansions and acquisitions have been key strategic moves to increase production capacity and market presence, with several pet products companies establishing or acquiring production facilities in the region to better serve the local market.
Market Led By Global Pet Food Giants
The Philippines pet food market is dominated by large multinational corporations with established global presence and diverse product portfolios. These companies leverage their extensive research capabilities, established brand recognition, and robust distribution networks to maintain their market positions. The market structure shows a high level of consolidation, with the top players accounting for a significant portion of the market share, making it challenging for smaller players to compete effectively. The presence of local players is limited, with most operating in specific niches or serving as distributors for international brands.
The market has witnessed several strategic acquisitions and partnerships, particularly by global players looking to strengthen their position in the region. These consolidation activities have primarily focused on acquiring companies with complementary product portfolios or strong regional presence. Companies are also forming strategic alliances with local distributors and retailers to enhance their market reach and understanding of local consumer preferences. The high barriers to entry, including significant capital requirements and stringent regulatory standards, have contributed to maintaining the consolidated nature of the market.
Innovation and Distribution Drive Market Success
For incumbent companies to maintain and increase their market share, focusing on product innovation and premiumization remains crucial. This includes developing specialized products for different pet life stages, health conditions, and dietary preferences. Companies need to strengthen their relationships with veterinarians and pet care professionals, as these partnerships significantly influence consumer choices. Expanding distribution networks, particularly in emerging channels like e-commerce and specialty stores, while maintaining a strong presence in traditional retail channels, is essential for sustained growth. Investment in local manufacturing facilities and research centers can provide competitive advantages through better market responsiveness and cost optimization.
New entrants and smaller players can gain ground by focusing on specific market niches or underserved segments, such as natural and organic pet food or specific dietary requirements. Developing a strong online presence and leveraging e-commerce platforms can help overcome traditional distribution barriers. Building relationships with local veterinarians and pet care professionals is crucial for brand credibility and market penetration. Companies must also stay ahead of potential regulatory changes, particularly regarding pet food safety and labeling requirements, while maintaining compliance with existing standards. The market shows limited substitution risk due to increasing pet humanization trends and growing awareness of the importance of proper pet nutrition, though price sensitivity remains a consideration in certain segments. Analysis of the pet food industry indicates that focusing on these areas can significantly enhance market presence.
Philippines Pet Food Market Leaders
-
ADM
-
Charoen Pokphand Group
-
Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
-
General Mills Inc.
-
Mars Incorporated
- *Disclaimer: Major Players sorted in no particular order
Need More Details on Market Players and Competiters?
Download PDF
Philippines Pet Food Market News
- July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.
- May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
- April 2023: Mars Incorporated opened its first pet food research and development center in Asia-Pacific. This new facility, called the APAC pet center, will support the company's product development.
Free With This Report
We provide a complimentary and exhaustive set of data points on regional and country-level metrics that present the fundamental structure of the industry. Presented in the form of 90+ free charts, the section covers difficult-to-find data from various countries regarding the expenditure on different pet food products including food, treats, veterinary diets, and nutraceuticals/supplements.
Philippines Pet Food Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
-
4.1 Pet Population
- 4.1.1 Cats
- 4.1.2 Dogs
- 4.1.3 Other Pets
- 4.2 Pet Expenditure
- 4.3 Regulatory Framework
- 4.4 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)
-
5.1 Pet Food Product
- 5.1.1 Food
- 5.1.1.1 By Sub Product
- 5.1.1.1.1 Dry Pet Food
- 5.1.1.1.1.1 By Sub Dry Pet Food
- 5.1.1.1.1.1.1 Kibbles
- 5.1.1.1.1.1.2 Other Dry Pet Food
- 5.1.1.1.2 Wet Pet Food
- 5.1.2 Pet Nutraceuticals/Supplements
- 5.1.2.1 By Sub Product
- 5.1.2.1.1 Milk Bioactives
- 5.1.2.1.2 Omega-3 Fatty Acids
- 5.1.2.1.3 Probiotics
- 5.1.2.1.4 Proteins and Peptides
- 5.1.2.1.5 Vitamins and Minerals
- 5.1.2.1.6 Other Nutraceuticals
- 5.1.3 Pet Treats
- 5.1.3.1 By Sub Product
- 5.1.3.1.1 Crunchy Treats
- 5.1.3.1.2 Dental Treats
- 5.1.3.1.3 Freeze-dried and Jerky Treats
- 5.1.3.1.4 Soft & Chewy Treats
- 5.1.3.1.5 Other Treats
- 5.1.4 Pet Veterinary Diets
- 5.1.4.1 By Sub Product
- 5.1.4.1.1 Diabetes
- 5.1.4.1.2 Digestive Sensitivity
- 5.1.4.1.3 Oral Care Diets
- 5.1.4.1.4 Renal
- 5.1.4.1.5 Urinary tract disease
- 5.1.4.1.6 Other Veterinary Diets
-
5.2 Pets
- 5.2.1 Cats
- 5.2.2 Dogs
- 5.2.3 Other Pets
-
5.3 Distribution Channel
- 5.3.1 Convenience Stores
- 5.3.2 Online Channel
- 5.3.3 Specialty Stores
- 5.3.4 Supermarkets/Hypermarkets
- 5.3.5 Other Channels
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
-
6.4 Company Profiles
- 6.4.1 ADM
- 6.4.2 Charoen Pokphand Group
- 6.4.3 Colgate-Palmolive Company (Hill's Pet Nutrition Inc.)
- 6.4.4 DoggyMan H. A. Co., Ltd.
- 6.4.5 EBOS Group Limited
- 6.4.6 General Mills Inc.
- 6.4.7 Mars Incorporated
- 6.4.8 Nestle (Purina)
- 6.4.9 Schell & Kampeter Inc. (Diamond Pet Foods)
- 6.4.10 Virbac
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR PET FOOD CEOS
8. APPENDIX
-
8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
You Can Purchase Parts Of This Report. Check Out Prices For Specific Sections
Get Price Break-up Now
List of Tables & Figures
- Figure 1:
- PET POPULATION OF CATS, NUMBER, PHILIPPINES, 2017 - 2022
- Figure 2:
- PET POPULATION OF DOGS, NUMBER, PHILIPPINES, 2017 - 2022
- Figure 3:
- PET POPULATION OF OTHER PETS, NUMBER, PHILIPPINES, 2017 - 2022
- Figure 4:
- PET EXPENDITURE PER CAT, USD, PHILIPPINES, 2017 - 2022
- Figure 5:
- PET EXPENDITURE PER DOG, USD, PHILIPPINES, 2017 - 2022
- Figure 6:
- PET EXPENDITURE PER OTHER PET, USD, PHILIPPINES, 2017 - 2022
- Figure 7:
- VOLUME OF PET FOOD, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 8:
- VALUE OF PET FOOD, USD, PHILIPPINES, 2017 - 2029
- Figure 9:
- VOLUME OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 10:
- VALUE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, USD, PHILIPPINES, 2017 - 2029
- Figure 11:
- VOLUME SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 12:
- VALUE SHARE OF PET FOOD BY PET FOOD PRODUCT CATEGORIES, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 13:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 14:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, PHILIPPINES, 2017 - 2029
- Figure 15:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 16:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 17:
- VOLUME OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 18:
- VALUE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, USD, PHILIPPINES, 2017 - 2029
- Figure 19:
- VOLUME SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 20:
- VALUE SHARE OF PET FOOD BY SUB DRY PET FOOD CATEGORIES, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 21:
- VOLUME OF KIBBLES, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 22:
- VALUE OF KIBBLES, USD, PHILIPPINES, 2017 - 2029
- Figure 23:
- VALUE SHARE OF KIBBLES BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 24:
- VOLUME OF OTHER DRY PET FOOD, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 25:
- VALUE OF OTHER DRY PET FOOD, USD, PHILIPPINES, 2017 - 2029
- Figure 26:
- VALUE SHARE OF OTHER DRY PET FOOD BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 27:
- VOLUME OF WET PET FOOD, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 28:
- VALUE OF WET PET FOOD, USD, PHILIPPINES, 2017 - 2029
- Figure 29:
- VALUE SHARE OF WET PET FOOD BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 30:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 31:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, PHILIPPINES, 2017 - 2029
- Figure 32:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 33:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 34:
- VOLUME OF MILK BIOACTIVES, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 35:
- VALUE OF MILK BIOACTIVES, USD, PHILIPPINES, 2017 - 2029
- Figure 36:
- VALUE SHARE OF MILK BIOACTIVES BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 37:
- VOLUME OF OMEGA-3 FATTY ACIDS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 38:
- VALUE OF OMEGA-3 FATTY ACIDS, USD, PHILIPPINES, 2017 - 2029
- Figure 39:
- VALUE SHARE OF OMEGA-3 FATTY ACIDS BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 40:
- VOLUME OF PROBIOTICS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 41:
- VALUE OF PROBIOTICS, USD, PHILIPPINES, 2017 - 2029
- Figure 42:
- VALUE SHARE OF PROBIOTICS BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 43:
- VOLUME OF PROTEINS AND PEPTIDES, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 44:
- VALUE OF PROTEINS AND PEPTIDES, USD, PHILIPPINES, 2017 - 2029
- Figure 45:
- VALUE SHARE OF PROTEINS AND PEPTIDES BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 46:
- VOLUME OF VITAMINS AND MINERALS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 47:
- VALUE OF VITAMINS AND MINERALS, USD, PHILIPPINES, 2017 - 2029
- Figure 48:
- VALUE SHARE OF VITAMINS AND MINERALS BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 49:
- VOLUME OF OTHER NUTRACEUTICALS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 50:
- VALUE OF OTHER NUTRACEUTICALS, USD, PHILIPPINES, 2017 - 2029
- Figure 51:
- VALUE SHARE OF OTHER NUTRACEUTICALS BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 52:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 53:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, PHILIPPINES, 2017 - 2029
- Figure 54:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 55:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 56:
- VOLUME OF CRUNCHY TREATS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 57:
- VALUE OF CRUNCHY TREATS, USD, PHILIPPINES, 2017 - 2029
- Figure 58:
- VALUE SHARE OF CRUNCHY TREATS BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 59:
- VOLUME OF DENTAL TREATS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 60:
- VALUE OF DENTAL TREATS, USD, PHILIPPINES, 2017 - 2029
- Figure 61:
- VALUE SHARE OF DENTAL TREATS BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 62:
- VOLUME OF FREEZE-DRIED AND JERKY TREATS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 63:
- VALUE OF FREEZE-DRIED AND JERKY TREATS, USD, PHILIPPINES, 2017 - 2029
- Figure 64:
- VALUE SHARE OF FREEZE-DRIED AND JERKY TREATS BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 65:
- VOLUME OF SOFT & CHEWY TREATS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 66:
- VALUE OF SOFT & CHEWY TREATS, USD, PHILIPPINES, 2017 - 2029
- Figure 67:
- VALUE SHARE OF SOFT & CHEWY TREATS BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 68:
- VOLUME OF OTHER TREATS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 69:
- VALUE OF OTHER TREATS, USD, PHILIPPINES, 2017 - 2029
- Figure 70:
- VALUE SHARE OF OTHER TREATS BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 71:
- VOLUME OF PET FOOD BY SUB PRODUCT CATEGORIES, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 72:
- VALUE OF PET FOOD BY SUB PRODUCT CATEGORIES, USD, PHILIPPINES, 2017 - 2029
- Figure 73:
- VOLUME SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 74:
- VALUE SHARE OF PET FOOD BY SUB PRODUCT CATEGORIES, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 75:
- VOLUME OF DIABETES, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 76:
- VALUE OF DIABETES, USD, PHILIPPINES, 2017 - 2029
- Figure 77:
- VALUE SHARE OF DIABETES BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 78:
- VOLUME OF DIGESTIVE SENSITIVITY, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 79:
- VALUE OF DIGESTIVE SENSITIVITY, USD, PHILIPPINES, 2017 - 2029
- Figure 80:
- VALUE SHARE OF DIGESTIVE SENSITIVITY BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 81:
- VOLUME OF ORAL CARE DIETS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 82:
- VALUE OF ORAL CARE DIETS, USD, PHILIPPINES, 2017 - 2029
- Figure 83:
- VALUE SHARE OF ORAL CARE DIETS BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 84:
- VOLUME OF RENAL, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 85:
- VALUE OF RENAL, USD, PHILIPPINES, 2017 - 2029
- Figure 86:
- VALUE SHARE OF RENAL BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 87:
- VOLUME OF URINARY TRACT DISEASE, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 88:
- VALUE OF URINARY TRACT DISEASE, USD, PHILIPPINES, 2017 - 2029
- Figure 89:
- VALUE SHARE OF URINARY TRACT DISEASE BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 90:
- VOLUME OF OTHER VETERINARY DIETS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 91:
- VALUE OF OTHER VETERINARY DIETS, USD, PHILIPPINES, 2017 - 2029
- Figure 92:
- VALUE SHARE OF OTHER VETERINARY DIETS BY DISTRIBUTION CHANNEL, %, PHILIPPINES, 2022 AND 2029
- Figure 93:
- VOLUME OF PET FOOD BY PET TYPE, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 94:
- VALUE OF PET FOOD BY PET TYPE, USD, PHILIPPINES, 2017 - 2029
- Figure 95:
- VOLUME SHARE OF PET FOOD BY PET TYPE, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 96:
- VALUE SHARE OF PET FOOD BY PET TYPE, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 97:
- VOLUME OF PET CAT FOOD, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 98:
- VALUE OF PET CAT FOOD, USD, PHILIPPINES, 2017 - 2029
- Figure 99:
- VALUE SHARE OF PET CAT FOOD BY PET FOOD CATEGORIES, %, PHILIPPINES, 2022 AND 2029
- Figure 100:
- VOLUME OF PET DOG FOOD, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 101:
- VALUE OF PET DOG FOOD, USD, PHILIPPINES, 2017 - 2029
- Figure 102:
- VALUE SHARE OF PET DOG FOOD BY PET FOOD CATEGORIES, %, PHILIPPINES, 2022 AND 2029
- Figure 103:
- VOLUME OF OTHER PETS FOOD, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 104:
- VALUE OF OTHER PETS FOOD, USD, PHILIPPINES, 2017 - 2029
- Figure 105:
- VALUE SHARE OF OTHER PETS FOOD BY PET FOOD CATEGORIES, %, PHILIPPINES, 2022 AND 2029
- Figure 106:
- VOLUME OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 107:
- VALUE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, USD, PHILIPPINES, 2017 - 2029
- Figure 108:
- VOLUME SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 109:
- VALUE SHARE OF PET FOOD SOLD VIA DISTRIBUTION CHANNELS, %, PHILIPPINES, 2017 VS 2023 VS 2029
- Figure 110:
- VOLUME OF PET FOOD SOLD VIA CONVENIENCE STORES, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 111:
- VALUE OF PET FOOD SOLD VIA CONVENIENCE STORES, USD, PHILIPPINES, 2017 - 2029
- Figure 112:
- VALUE SHARE OF PET FOOD SOLD VIA CONVENIENCE STORES BY PET FOOD PRODUCT CATEGORIES, %, PHILIPPINES, 2022 AND 2029
- Figure 113:
- VOLUME OF PET FOOD SOLD VIA ONLINE CHANNEL, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 114:
- VALUE OF PET FOOD SOLD VIA ONLINE CHANNEL, USD, PHILIPPINES, 2017 - 2029
- Figure 115:
- VALUE SHARE OF PET FOOD SOLD VIA ONLINE CHANNEL BY PET FOOD PRODUCT CATEGORIES, %, PHILIPPINES, 2022 AND 2029
- Figure 116:
- VOLUME OF PET FOOD SOLD VIA SPECIALTY STORES, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 117:
- VALUE OF PET FOOD SOLD VIA SPECIALTY STORES, USD, PHILIPPINES, 2017 - 2029
- Figure 118:
- VALUE SHARE OF PET FOOD SOLD VIA SPECIALTY STORES BY PET FOOD PRODUCT CATEGORIES, %, PHILIPPINES, 2022 AND 2029
- Figure 119:
- VOLUME OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 120:
- VALUE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS, USD, PHILIPPINES, 2017 - 2029
- Figure 121:
- VALUE SHARE OF PET FOOD SOLD VIA SUPERMARKETS/HYPERMARKETS BY PET FOOD PRODUCT CATEGORIES, %, PHILIPPINES, 2022 AND 2029
- Figure 122:
- VOLUME OF PET FOOD SOLD VIA OTHER CHANNELS, METRIC TON, PHILIPPINES, 2017 - 2029
- Figure 123:
- VALUE OF PET FOOD SOLD VIA OTHER CHANNELS, USD, PHILIPPINES, 2017 - 2029
- Figure 124:
- VALUE SHARE OF PET FOOD SOLD VIA OTHER CHANNELS BY PET FOOD PRODUCT CATEGORIES, %, PHILIPPINES, 2022 AND 2029
- Figure 125:
- MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, PHILIPPINES, 2017 - 2023
- Figure 126:
- MOST ADOPTED STRATEGIES, COUNT, PHILIPPINES, 2017 - 2023
- Figure 127:
- VALUE SHARE OF MAJOR PLAYERS, %, PHILIPPINES
Philippines Pet Food Industry Segmentation
Food, Pet Nutraceuticals/Supplements, Pet Treats, Pet Veterinary Diets are covered as segments by Pet Food Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel.| Pet Food Product | Food | By Sub Product | Dry Pet Food | By Sub Dry Pet Food | Kibbles |
| Other Dry Pet Food | |||||
| Wet Pet Food | |||||
| Pet Nutraceuticals/Supplements | By Sub Product | Milk Bioactives | |||
| Omega-3 Fatty Acids | |||||
| Probiotics | |||||
| Proteins and Peptides | |||||
| Vitamins and Minerals | |||||
| Other Nutraceuticals | |||||
| Pet Treats | By Sub Product | Crunchy Treats | |||
| Dental Treats | |||||
| Freeze-dried and Jerky Treats | |||||
| Soft & Chewy Treats | |||||
| Other Treats | |||||
| Pet Veterinary Diets | By Sub Product | Diabetes | |||
| Digestive Sensitivity | |||||
| Oral Care Diets | |||||
| Renal | |||||
| Urinary tract disease | |||||
| Other Veterinary Diets | |||||
| Pets | Cats | ||||
| Dogs | |||||
| Other Pets | |||||
| Distribution Channel | Convenience Stores | ||||
| Online Channel | |||||
| Specialty Stores | |||||
| Supermarkets/Hypermarkets | |||||
| Other Channels | |||||
Need A Different Region or Segment?
Customize Now
Market Definition
- FUNCTIONS - Pet foods are usually intended to provide complete and balanced nutrition to the pet but are primarily used as functional products. The scope includes the food and supplements consumed by pets including veterinary diets. Supplements/nutraceuticals that are directly supplied to pets are considered within the scope.
- RESELLERS - Companies engaged in reselling of pet food without value addition have been excluded from the market scope, in order to avoid double counting.
- END CONSUMERS - Pet owners are considered to be the end-consumers in the market studied.
- DISTRIBUTION CHANNELS - Supermarkets/hypermarkets, specialty stores, convenience stores, online channels and other channels are considered within the scope. The stores which are exclusively providing pet related basic and custom products are considered within the scope of specialty stores.
| Keyword | Definition |
|---|---|
| Pet Food | The scope of pet food includes the food that is eatable by pets including food, treats, veterinary diets, and nutraceuticals/supplements. |
| Food | Food is animal feed intended for consumption by pets. It is formulated to provide essential nutrients and meet the dietary needs of various types of pets, including dogs, cats, and other animals. These are generally segmented into dry and wet pet foods. |
| Dry Pet Food | Dry pet foods may be extruded/baked (kibbles) or flaked. They have a lower moisture content, typically around 12-20%. |
| Wet Pet Food | Wet pet food, also known as canned pet food or moist pet food, generally has a higher moisture content compared to dry pet food, often ranging from 70-80%. |
| Kibbles | Kibbles are dry, processed pet food in small, bite-sized pieces or pellets. They are specifically formulated to provide balanced nutrition for various domestic animals, such as dogs, cats, and other animals. |
| Treats | Pet Treats are special food items or rewards given to pets, to show affection, and encourage good behavior. They are especially used during training. Pet treats are made from various combinations of meat or meat-derived materials with other ingredients. |
| Dental Treats | Pet dental treats are specialized treats that are formulated to promote good oral hygiene in pets. |
| Crunchy Treats | It is a type of pet treat that has a firm and crispy texture which can be a good source of nutrition for pets. |
| Soft and chewy treats | Soft and Chewy pet treats are a type of pet food product that is formulated to be easy to chewy and digest. They are usually made from soft and pliable ingredients, such as meat, poultry, or vegetables, that have been blended and formed into bite-sized pieces or strips. |
| Freeze-dried & Jerky Treats | Freeze-dried and jerky treats are snacks given to pets, that are prepared through a special preservation process, without damaging the nutritional content, resulting in long-lasting, nutrient-rich treats. |
| Urinary Tract Disease Diets | These are commercial diets that are specifically formulated to promote urinary health and reduce the risk of urinary tract infections and other urinary problems. |
| Renal Diets | These are specialized pet foods formulated to support the health of pets with kidney disease or renal insufficiency. |
| Digestive Sensitivity Diets | Digestive-sensitive diets are specially formulated to meet the nutritional needs of pets with digestive issues such as food intolerances, allergies, and sensitivities. These diets are designed to be easily digestible and to reduce the symptoms of digestive problems in pets. |
| Oral Care Diets | Oral care diets for pets are specially formulated diets produced to promote oral health and hygiene in pets. |
| Grain-Free Pet Food | Pet food that does not contain common grains like wheat, corn, or soy. Grain-free diets are often preferred by pet owners seeking alternative options or if their pets have specific dietary sensitivities. |
| Premium Pet Food | High-quality pet food formulated with superior ingredients often offers additional nutritional benefits compared to standard pet food. |
| Natural Pet Food | Pet food made from natural ingredients, with minimal processing and without artificial preservatives. |
| Organic Pet Food | Pet food is produced using organic ingredients, free from synthetic pesticides, hormones, and genetically modified organisms (GMOs). |
| Extrusion | A manufacturing process used to produce dry pet food, where ingredients are cooked, mixed, and shaped under high pressure and temperature. |
| Other Pets | Other pets include birds, fish, rabbits, hamsters, ferrets, and reptiles. |
| Palatability | The taste, texture, and aroma of pet food influence its appeal and acceptance by pets. |
| Complete and Balanced Pet Food | Pet food that provides all essential nutrients in appropriate proportions to meet the nutritional needs of pets without additional supplementation. |
| Preservatives | These are the substances that are added to pet food to extend its shelf life and prevent spoilage. |
| Nutraceuticals | Food products that offer health benefits beyond basic nutrition, often contain bioactive compounds with potential therapeutic effects. |
| Probiotics | Live beneficial bacteria that promote a healthy balance of gut flora, supporting digestive health and immune function in pets. |
| Antioxidants | Compounds that help neutralize harmful free radicals in the body, promoting cellular health and supporting the immune system in pets. |
| Shelf-Life | The duration of which pet food remains safe and nutritionally viable for consumption after its production date. |
| Prescription diet | Specialized pet food formulated to address specific medical conditions under veterinary supervision. |
| Allergen | A substance that can cause allergic reactions in some pets, leading to food allergies or sensitivities. |
| Canned food | Wet pet food that is packed in cans and contains higher moisture content than dry food. |
| Limited ingredient diet (LID) | Pet food formulated with a reduced number of ingredients to minimize potential allergens. |
| Guaranteed Analysis | The minimum or maximum levels of certain nutrients present in pet food. |
| Weight management | Pet food designed to help pets maintain a healthy weight or support weight loss efforts. |
| Other Nutraceuticals | It includes prebiotics, antioxidants, digestive fiber, enzymes, essential oils and herbs. |
| Other Veterinary Diets | It includes weight management diets, skin and coat health, cardiac care, and joint care. |
| Other Treats | It includes rawhides, mineral blocks, lickables, and catnips. |
| Other Dry Foods | It includes cereal flakes, mixers, meal toppers, freeze-dried foods, and air-dried foods. |
| Other Animals | It includes birds, fish, reptiles, and small animals (rabbits, ferrets, hamsters). |
| Other Distribution Channels | It includes veterinary clinics, local unregulated stores, and feed and farm stores. |
| Proteins and Peptides | Proteins are large molecules composed of basic units called amino acids which help in the growth and development of pets. Peptides are the short string of 2 to 50 amino acids. |
| Omega-3 fatty acids | Omega-3 fatty acids are essential polyunsaturated fats that play a crucial role in the overall health and well-being of Pets |
| Vitamins | Vitamins are the essential organic compounds that are essential for vital physiological functioning. |
| Minerals | Minerals are naturally occurring inorganic substances that are essential for various physiological functions in pets. |
| CKD | Chronic Kidney Disease |
| DHA | Docosahexaenoic Acid |
| EPA | Eicosapentaenoic Acid |
| ALA | Alpha-linolenic Acid |
| BHA | Butylated Hydroxyanisol |
| BHT | Butylated Hydroxytoluene |
| FLUTD | Feline Lower Urinary Tract Disease |
Need More Details on Market Definition?
Ask a Question
Research Methodology
Mordor Intelligence follows a four-step methodology in all our reports.
- Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built on the basis of these variables.
- Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
Get More Details On Research Methodology
Download PDF
