Philippines E-commerce Market Share

Market Share of Philippines E-commerce Industry

The Philippines' E-commerce is fragmented with the presence of key players in the country. With the introduction of new competitors, the market has become highly competitive, and foreign players entering the nation take advantage of the E-commerce market. The platforms accept new merchants through a variety of partnership-based programs. Businesses also put a lot of effort into broadening their reach by giving sellers in other parts of the Philippines better service and faster delivery.

• June 2024 - Building on the Philippines' ongoing digital transformation, the Department of Trade and Industry (DTI) led discussions with TikTok. Their objective is to fortify existing ties and explore new collaborations, all in a bid to bolster the nation's innovative economy. DTI views this partnership as a pivotal move in advancing e-commerce within the Philippines. The envisioned outcome is a digital marketplace set for substantial growth, benefitting businesses, consumers, and the broader economy. With TikTok's significant influence over local micro, small, and medium enterprises (MSMEs), it is expected an accelerated adoption of e-commerce in production sectors. This, in turn, promises to create high-quality employment opportunities and enhance the global competitiveness of Philippine products.
• June 2024 - GHL Systems Philippines Inc. (GHL Philippines), a subsidiary of GHL Systems Berhad, has facilitated the integration of Alipay+ for Philippine businesses. This move allows local businesses to accept digital payments from prominent Asian mobile wallets, both in face-to-face transactions and e-commerce. The integration is poised to significantly enhance the e-commerce landscape in the Philippines.

Philippines E-commerce Market Leaders

1. Lazada Group

2. Shopee

3. eBay Inc.

4. Zalora

5. Metrodeal

*Disclaimer: Major Players sorted in no particular order