Market Trends of Philippines Ceramic Tiles Industry
Growth of Construction Sector to Drive Demand for Ceramic Tiles
- The growth of the Philippines' ceramic tiles industry is hinged on the growth of the construction industry, which is the related industry of the property sector. The construction business in the country is currently witnessing positive growth, with a rise in residential as well as commercial construction throughout the country.
- As of 2022, the gross value added generated by the construction sector in the Philippines was approximately 1.4 trillion Philippine pesos. The construction sector's value-added has fluctuated over the last four years. On March 28, 2019, the Department of Trade and Industry (DTI) and the Philippine Contractors Association (PCA) launched the Construction Industry Roadmap 2020-2030 with the theme "Tatag at Tapat 2030," which will ensure the sustainability of the construction industry's growth and competitiveness. The roadmap will also serve as a supplement to the government's massive infrastructure program, "Build Build Build."
- The increase in residential buildings is likely to boost the demand for ceramic tiles as ceramic tiles find application for floorings and walls during the construction of buildings. Ceramic tiles are used widely in houses as they are durable, offer lower maintenance, and are cost-effective. Ceramic tiles are mainly used in the living room, kitchen and bathroom walls, and other spaces. These products are commercially available in a wide range of colors, sizes, and textures, thus gaining consumer attraction for high-end flooring applications.
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Floor Tiles is the Dominant Category
- When it comes to home interior design, one of the most important elements is ceramic floor tiles in the Philippines. Floor tiles help improve the aesthetic appeal of houses. Mosaic tiles are one of the most popular floor tile designs in the Philippines. Mosaics are known for being a mix of colors and patterns that help create one final design. Ease of replacement and installation are some major characteristics of ceramic tiles which makes them ideal for flooring.
- The growing presence of designers and architects for the application of porcelain ceramic tiles for flooring in the non-residential segment is anticipated to fuel product demand. The growing development of residential infrastructures, such as apartments and housing units, and non-residential infrastructure in the country, such as agricultural, institutional, industrial, and commercial, are also witnessing an increase in demand for ceramic floor tiles in the country.
