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Pet Treats Market Size

The pet treats market is projected to experience significant growth, driven by an increasing demand for premium and natural products. This trend is fueled by pet owners' rising awareness of the importance of nutrition for pet well-being. Dogs dominate the market share due to their large population and the shift towards higher-quality treats. While cats represent the second-largest segment, other pets like birds and fish hold a smaller market share due to lower demand. North America leads in market value, supported by a high standard of living and innovative products, while Europe and Asia-Pacific follow closely. Despite a smaller share, South America and Africa show potential for growth, particularly in Africa, where awareness of pet health is rising.

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Market Size of pet treats Industry

Pet Treats Market Summary
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svg icon Study Period 2017 - 2029
svg icon Market Size (2024) USD 28.89 Billion
svg icon Market Size (2029) USD 46.15 Billion
svg icon Largest Share by Pets Dogs
svg icon CAGR (2024 - 2029) 9.82 %
svg icon Largest Share by Region North America
svg icon Market Concentration Low

Major Players
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*Disclaimer: Major Players sorted in no particular order

Key Players

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Pet Treats Market Analysis

The Pet Treats Market size is estimated at USD 28.89 billion in 2024, and is expected to reach USD 46.15 billion by 2029, growing at a CAGR of 9.82% during the forecast period (2024-2029).

28.89 Billion

Market Size in 2024 (USD)

46.15 Billion

Market Size in 2029 (USD)

8.96 %

CAGR (2017-2023)

9.82 %

CAGR (2024-2029)

Largest Market by Sub Product

23.61 %

value share, Crunchy Treats, 2022

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The consumption of crunchy treats is rising due to the increasing pet population, as these treats have a long-lasting shelf life and health benefits, such as promoting dental hygiene.

Largest Market by Region

40.62 %

value share, North America, 2022

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North America remained the largest regional segment due to its higher pet population and higher consumer expenditure on functional and naturally made treats such as dental, freeze-dried, and jerky treats.

Fastest-growing Market by Sub Product

11.08 %

Projected CAGR, Freeze-dried and Jerky Treats, 2023-2029

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The growing demand for minimally processed treats that are free from preservatives and the willingness of pet owners to spend on these treats are fueling the segment’s growth.

Fastest-growing Market by Region

14.81 %

Projected CAGR, Africa, 2023-2029

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The increasing disposable incomes are driving pet owners to spend regularly on pet treats that are used for dental health and to keep their pets occupied.

Leading Market Player

17.35 %

market share, Mars Incorporated, 2022

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Mars, Incorporated is the market leader with a focus on extensive product launches under its Royal Canin, Greenies, Pedigree, and Temptations brands on a global scale.

Dogs held the major share in the market due to a shift in demand toward more premium dog treats and a higher population than other pets

  • The pet treats market has experienced a shift toward premium and natural products. Pet owners are increasingly seeking treats made with high-quality ingredients and free from artificial additives. The growing awareness about the significance of nutrition in the well-being of pets drives this trend.
  • Dogs hold the highest share in the pet treats market, amounting to 53% in 2022. The higher share of the dog segment can be primarily attributed to the large population of dogs compared to other pets and the shift in demand toward more premium dog treats. The treats segment for dogs is anticipated to witness a CAGR of 9.0% during the forecast period.
  • Cats were the second-largest pet type, accounting for a market value of USD 7.1 billion in 2022 due to their popularity as pets, low maintenance requirements, and increasing pet cat population, especially in Europe (as they consider them to be a symbol of luck or fortune), their adaptability to small living spaces in comparison to dogs, and increase in the use of commercial treats for cats in training, rewarding, and maintaining dental health.
  • Other pets accounted for 35% of the global pet population in 2022, while other pets, such as birds, fish, and rodents, held a market share of 18.5%. This lower share can be attributed to their lower demand, resulting in lower food requirements than larger pets. There is a growing interest in these other animals as pets because they require relatively less maintenance compared to dogs and cats.
  • The increasing awareness among pet owners and the rising population of pets are the factors anticipated to drive the growth of the global pet treats market during the forecast period.
Pet Treats Market

North America leads the market due to consumers’ high standard of living and disposable incomes, preference for high-quality treats, and a well-established distribution network

  • In 2022, pet treats accounted for 15.35% of the pet food market, valued at USD 25.21 billion. The global pet treats market grew by 59% in 2022 from 2017 due to increasing pet adoption rates and rising awareness about high-quality healthy treats.
  • In 2022, North America was the largest region in the treats market, which accounted for USD 10.24 billion in value. The higher share of the region was attributed to its high standard of living and disposal income, allowing pet owners to purchase high-quality treats. Additionally, the market growth in the region is because of continuous product innovations and a well-established distribution network.​
  • Europe and Asia-Pacific were the second- and third-largest pet treats markets in 2022, valued at USD 7.58 billion and 5.33 billion, respectively. The market growth in these regions is attributed to their large pet populations, accounting for 54% of the global pet population. Furthermore, the United Kingdom, China, and Germany are major markets where a high number of pet owners tend to purchase premium quality treats at higher rates.
  • South America and Africa together accounted for a value of USD 2.06 billion in 2022. The lower market share in these regions is attributed to a lower pet population compared to other regions, accounting for 24% of the global pet population in 2022. However, despite these factors, Africa is estimated to be the fastest-growing region during the forecast period. This is due to the increasing awareness of the importance of high-quality treats in maintaining pet health and the expectation of high pet adoptions over the coming years.​
  • Factors such as the rising pet population and consumers' growing awareness about health concerns are anticipated to boost the treats market during the forecast period.

Pet Treats Industry Segmentation

Crunchy Treats, Dental Treats, Freeze-dried and Jerky Treats, Soft & Chewy Treats are covered as segments by Sub Product. Cats, Dogs are covered as segments by Pets. Convenience Stores, Online Channel, Specialty Stores, Supermarkets/Hypermarkets are covered as segments by Distribution Channel. Africa, Asia-Pacific, Europe, North America, South America are covered as segments by Region.

  • The pet treats market has experienced a shift toward premium and natural products. Pet owners are increasingly seeking treats made with high-quality ingredients and free from artificial additives. The growing awareness about the significance of nutrition in the well-being of pets drives this trend.
  • Dogs hold the highest share in the pet treats market, amounting to 53% in 2022. The higher share of the dog segment can be primarily attributed to the large population of dogs compared to other pets and the shift in demand toward more premium dog treats. The treats segment for dogs is anticipated to witness a CAGR of 9.0% during the forecast period.
  • Cats were the second-largest pet type, accounting for a market value of USD 7.1 billion in 2022 due to their popularity as pets, low maintenance requirements, and increasing pet cat population, especially in Europe (as they consider them to be a symbol of luck or fortune), their adaptability to small living spaces in comparison to dogs, and increase in the use of commercial treats for cats in training, rewarding, and maintaining dental health.
  • Other pets accounted for 35% of the global pet population in 2022, while other pets, such as birds, fish, and rodents, held a market share of 18.5%. This lower share can be attributed to their lower demand, resulting in lower food requirements than larger pets. There is a growing interest in these other animals as pets because they require relatively less maintenance compared to dogs and cats.
  • The increasing awareness among pet owners and the rising population of pets are the factors anticipated to drive the growth of the global pet treats market during the forecast period.
Sub Product
Crunchy Treats
Dental Treats
Freeze-dried and Jerky Treats
Soft & Chewy Treats
Other Treats
Pets
Cats
Dogs
Other Pets
Distribution Channel
Convenience Stores
Online Channel
Specialty Stores
Supermarkets/Hypermarkets
Other Channels
Region
Africa
By Country
South Africa
Rest of Africa
Asia-Pacific
By Country
Australia
China
India
Indonesia
Japan
Malaysia
Philippines
Taiwan
Thailand
Vietnam
Rest of Asia-Pacific
Europe
By Country
France
Germany
Italy
Netherlands
Poland
Russia
Spain
United Kingdom
Rest of Europe
North America
By Country
Canada
Mexico
United States
Rest of North America
South America
By Country
Argentina
Brazil
Rest of South America
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Pet Treats Market Size Summary

The pet treats market is experiencing significant growth, driven by a shift towards premium and natural products. Pet owners are increasingly prioritizing high-quality ingredients and avoiding artificial additives, reflecting a growing awareness of the importance of nutrition for pet well-being. Dogs dominate the market due to their larger population and the rising demand for premium dog treats. Cats follow as the second-largest segment, with their popularity and adaptability contributing to their market presence. Other pets, such as birds and rodents, hold a smaller share, attributed to their lower food requirements and maintenance needs. The market's expansion is supported by the increasing pet population and heightened consumer awareness of health concerns.

Regionally, North America leads the pet treats market, supported by high disposable incomes and a robust distribution network. Europe and Asia-Pacific follow, with significant pet populations driving demand. Despite a smaller market share, Africa is projected to be the fastest-growing region due to rising awareness of pet health and anticipated increases in pet adoptions. The trend of premiumization and the shift from offline to online purchasing channels are notable, with online sales gaining traction post-pandemic. The market is fragmented, with major players like Colgate-Palmolive, General Mills, Mars Incorporated, Nestle, and The J. M. Smucker Company holding significant shares. Recent developments include new product launches and strategic acquisitions, further enhancing market dynamics.

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Pet Treats Market Size - Table of Contents

  1. 1. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

    1. 1.1 Sub Product

      1. 1.1.1 Crunchy Treats

      2. 1.1.2 Dental Treats

      3. 1.1.3 Freeze-dried and Jerky Treats

      4. 1.1.4 Soft & Chewy Treats

      5. 1.1.5 Other Treats

    2. 1.2 Pets

      1. 1.2.1 Cats

      2. 1.2.2 Dogs

      3. 1.2.3 Other Pets

    3. 1.3 Distribution Channel

      1. 1.3.1 Convenience Stores

      2. 1.3.2 Online Channel

      3. 1.3.3 Specialty Stores

      4. 1.3.4 Supermarkets/Hypermarkets

      5. 1.3.5 Other Channels

    4. 1.4 Region

      1. 1.4.1 Africa

        1. 1.4.1.1 By Country

          1. 1.4.1.1.1 South Africa

          2. 1.4.1.1.2 Rest of Africa

      2. 1.4.2 Asia-Pacific

        1. 1.4.2.1 By Country

          1. 1.4.2.1.1 Australia

          2. 1.4.2.1.2 China

          3. 1.4.2.1.3 India

          4. 1.4.2.1.4 Indonesia

          5. 1.4.2.1.5 Japan

          6. 1.4.2.1.6 Malaysia

          7. 1.4.2.1.7 Philippines

          8. 1.4.2.1.8 Taiwan

          9. 1.4.2.1.9 Thailand

          10. 1.4.2.1.10 Vietnam

          11. 1.4.2.1.11 Rest of Asia-Pacific

      3. 1.4.3 Europe

        1. 1.4.3.1 By Country

          1. 1.4.3.1.1 France

          2. 1.4.3.1.2 Germany

          3. 1.4.3.1.3 Italy

          4. 1.4.3.1.4 Netherlands

          5. 1.4.3.1.5 Poland

          6. 1.4.3.1.6 Russia

          7. 1.4.3.1.7 Spain

          8. 1.4.3.1.8 United Kingdom

          9. 1.4.3.1.9 Rest of Europe

      4. 1.4.4 North America

        1. 1.4.4.1 By Country

          1. 1.4.4.1.1 Canada

          2. 1.4.4.1.2 Mexico

          3. 1.4.4.1.3 United States

          4. 1.4.4.1.4 Rest of North America

      5. 1.4.5 South America

        1. 1.4.5.1 By Country

          1. 1.4.5.1.1 Argentina

          2. 1.4.5.1.2 Brazil

          3. 1.4.5.1.3 Rest of South America

Pet Treats Market Size FAQs

The Pet Treats Market size is expected to reach USD 28.89 billion in 2024 and grow at a CAGR of 9.82% to reach USD 46.15 billion by 2029.

In 2024, the Pet Treats Market size is expected to reach USD 28.89 billion.

Pet Treats Market Report Snapshots

Pet Treats Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029