Market Trends of Global Pet Obesity Management Industry
Dogs Segment is Expected to Hold a Major Share in the Pet Obesity Management Market
The dogs segment accounted for the largest market share in 2021 due to increased ownership of dogs in developed countries. For instance, according to Interzoo Exhibition Centre data updated in April 2021, Germans lived with 34.9 million dogs in 2021. The high number of dogs as pets are expected to drive the growth of the studied segment during the forecast period.
Obesity is a common medical problem in dogs, according to most veterinarians. Obese dogs are more likely to acquire diabetes, osteoarthritis, and urinary incontinence. Increased adiposity can also negatively impact pulmonary function, create metabolic disturbances such as insulin resistance, and affect renal function and health. Dogs that are fed ad libitum are more likely to be overweight, resulting in a shorter lifespan. As a result, a lot of evidence shows the negative health impacts of companion dogs becoming overweight.
Key companies in the segment are focusing on new product developments and expanding their distribution channels to capture a larger market share. Hill's Pet Nutrition announced in April 2022 that its Prescription Diet pet food line would be relaunched with new formulations, packaging redesigns, and more veterinary outreach.
In November 2021, Layn Natural Components introduced its TruGro weight control solution, which is made entirely of plant-based ingredients and designed to assist pets in maintaining a healthy weight. Thus, such product launches are likely to accelerate the market's growth.
North America is Expected to Hold a Significant Share in the Market Over the Forecast Period
North America is expected to hold a major share of the pet obesity management market. Favorable insurance policies are also expected to expand the market's potential. Increased worries among pet owners about the hazards associated with obesity are boosting the demand for effective weight control programs, thus contributing to the market's growth. As per an article published in VCA Animal Hospital, obesity has affected one-fourth of the canine population in the region, leading to a surge in the adoption of pet obesity control tactics and plans. It also stated that obesity is the most frequent preventable condition in dogs and cats in North America. Obesity affects 25-30% of the dog population, with 40-45% of canines aged 5-11 years old weighing more than average.
Weight difficulties can lead to various health concerns, including high blood pressure, arthritis, diabetes, heart and lung disease, kidney malfunction, joint injury, and some types of cancer. Such disorders in pets can endanger their health and their lives. As a result, the region's market is likely to be driven by the incidence of obesity in pets.
Besides, insurance companies are producing policies to address the increased demand for pet owners to manage their pets' weight. As per 365 Pet Insurance, the cost of obesity-related conditions can vary from pet to pet, but it can run very high. Pet insurance can be very helpful in paying the high costs of vet care for obesity-related illnesses in pets. Different health issues cost different amounts. Hence it is difficult to pinpoint an exact cost for obesity-related conditions. Cardiac care costs about USD 1,200, cancer treatment costs over USD 2,000, and joint issues can run over USD 3,500. Pet insurance covers many health problems caused by both illness and accidents. They will also provide coverage for obesity-related conditions under their basic accident/illness policies.
Nutritional product availability for pets also supports the market's growth. For instance, Hills Prescription Diet Metabolic, Royal Canin Satiety Support Weight Management, and Purina Overweight Management are professionally created nutritional solutions that help dogs lose weight healthily and safely. Hence, the market in the region is likely to be driven and accelerated by the rising usage of such products and the demand for weight management in pets.
