Market Size of Pet Insurance Industry
Study Period | 2021 - 2029 |
Market Size (2024) | USD 10.76 Billion |
Market Size (2029) | USD 19.33 Billion |
CAGR (2024 - 2029) | 12.43 % |
Fastest Growing Market | Asia Pacific |
Largest Market | North America |
Market Concentration | Low |
Major Players*Disclaimer: Major Players sorted in no particular order |
Pet Insurance Market Analysis
The Pet Insurance Market size is estimated at USD 10.76 billion in 2024, and is expected to reach USD 19.33 billion by 2029, growing at a CAGR of 12.43% during the forecast period (2024-2029).
Pet adoption increased as a result of the pandemic.For instance, according to the People's Dispensary for Sick Animals (PDSA) PAW report published in June 2021, 2 million people in the United Kingdom acquired pets between March 2020 and May 2021. Also, according to an article published by Bennett, Coleman & Co. In July 2022, awareness of stray adoption and pet maintenance increased, as did the need for pet insurance, which is expected to rise by 14% annually. As per pet insurers, there are over 19 million insured pets in India. Furthermore, COVID-19 has a slightly positive impact on the pet insurance market as the diagnosis and treatment procedures are seeing increased rates. For instance, in November 2021, the Louisiana Animal Disease Diagnostic Laboratory (LADDL) partnered with the Louisiana Office of Public Health and the Centers for Disease Control (CDC) on a project to provide free COVID-19 testing for dogs and cats in Louisiana through December 31, 2021. This trend has positively impacted market growth during the COVID-19 pandemic.
A significantly increased number of animals up for adoption and a rise in the adoption of animals are the major factors driving the market's growth. According to a survey published by the American Veterinary Medical Association (AVMA) in November 2021, both dog and cat populations have increased in recent years, as have the percentages of households owning dogs or cats. There were approximately 83.7 million dogs, or 1.46 dogs per household, in 2021, up from 76.8 million in 2016. According to the Pet Food Manufacturers Association, as of 2021, 3.2 million households in the UK had acquired a pet since the start of the pandemic. There are now 34 million pets in the UK, including 12 million cats, 12 million dogs, 3.2 million small mammals like guinea pigs and hamsters, 3 million birds, and 1.5 million reptiles. Moreover, an estimated 85 million European households own at least one pet animal. The trend is further expected to enhance during the forecast period due to factors like pet humanization and the rapid adoption of pets in emerging economies. Thus, increasing pet adoption is one of the major factors driving the growth of the market.
Therefore, the factors mentioned above are attributed collectively to the studied market's growth over the forecast period. However, a lack of standardized pet health codes for reimbursement is expected to hinder market growth over the forecast period.
Pet Insurance Industry Segmentation
As per the scope, "pet insurance" refers to an insurance policy bought by a pet owner that helps to lessen the overall costs of expensive veterinary bills. Such coverage is more or less similar to health insurance policies for humans. Pet insurance usually covers expensive veterinary procedures in full or in part. The Pet Insurance Market is Segmented By Policy (Illnesses and Accidents, Chronic Conditions, and Other Policies), Animal (Dog, Cat, and Other Animals), Provider (Public and Private), and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The market report also covers the estimated market sizes and trends for 17 different countries across major regions globally. The report offers the value (in USD million) for the above segments.
By Policy | |
Illnesses and Accidents | |
Chronic Conditions | |
Other Policies |
By Animal | |
Dog | |
Cat | |
Other Animals |
By Provider | |
Public | |
Private |
By Geography | ||||||||
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Pet Insurance Market Size Summary
The pet insurance market is experiencing significant growth, driven by increased pet adoption and heightened awareness of pet health care. The COVID-19 pandemic has further accelerated this trend, as more people adopted pets and sought insurance to cover potential health issues. The market is characterized by a rise in the number of insured pets, particularly in regions like India and the United States, where pet ownership and spending on pet care have surged. The growing prevalence of pet diseases, especially among dogs, and the high costs of treatment are also contributing to the demand for pet insurance. Additionally, the trend of pet humanization and the rapid adoption of pets in emerging economies are expected to bolster market expansion during the forecast period.
In North America, the United States holds a dominant position in the pet insurance market, supported by high pet ownership rates, increased awareness, and technological advancements in diagnostics. The socio-economic conditions in the U.S. provide a strong foundation for market growth, with millennials being a significant demographic of pet owners. The market is fragmented, with numerous companies operating both globally and regionally, engaging in mergers, acquisitions, and strategic partnerships to expand their offerings. Notable players include Anicom Holdings Inc., Embrace Pet Insurance Agency LLC, and Healthy Paws Pet Insurance, among others. These developments, along with rising expenditures on pet care, are expected to drive the market forward, despite challenges such as the lack of standardized pet health codes for reimbursement.
Pet Insurance Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Overview
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1.2 Market Drivers
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1.2.1 Increasing Number of Pet Adoption
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1.2.2 Rising Awareness Regarding Pet Insurance
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1.3 Market Restraints
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1.3.1 Lack of Standardized Pet Health Codes for Reimbursement
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1.3.2 Low Adoption in Emerging Countries
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1.4 Porter's Five Force Analysis
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1.4.1 Threat of New Entrants
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1.4.2 Bargaining Power of Buyers/Consumers
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1.4.3 Bargaining Power of Suppliers
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1.4.4 Threat of Substitute Products
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1.4.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION (Market Size by Value - USD million)
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2.1 By Policy
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2.1.1 Illnesses and Accidents
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2.1.2 Chronic Conditions
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2.1.3 Other Policies
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2.2 By Animal
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2.2.1 Dog
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2.2.2 Cat
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2.2.3 Other Animals
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2.3 By Provider
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2.3.1 Public
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2.3.2 Private
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2.4 By Geography
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2.4.1 North America
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2.4.1.1 United States
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2.4.1.2 Canada
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2.4.1.3 Mexico
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2.4.2 Europe
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2.4.2.1 Germany
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2.4.2.2 United Kingdom
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2.4.2.3 France
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2.4.2.4 Italy
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2.4.2.5 Spain
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2.4.2.6 Rest of Europe
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2.4.3 Asia-Pacific
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2.4.3.1 China
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2.4.3.2 Japan
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2.4.3.3 India
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2.4.3.4 Australia
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2.4.3.5 South Korea
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2.4.3.6 Rest of Asia-Pacific
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2.4.4 Middle-East and Africa
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2.4.4.1 GCC
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2.4.4.2 South Africa
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2.4.4.3 Rest of Middle-East and Africa
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2.4.5 South America
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2.4.5.1 Brazil
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2.4.5.2 Argentina
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2.4.5.3 Rest of South America
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Pet Insurance Market Size FAQs
How big is the Pet Insurance Market?
The Pet Insurance Market size is expected to reach USD 10.76 billion in 2024 and grow at a CAGR of 12.43% to reach USD 19.33 billion by 2029.
What is the current Pet Insurance Market size?
In 2024, the Pet Insurance Market size is expected to reach USD 10.76 billion.