Pet Insurance Market Size (2024 - 2029)

The pet insurance market is projected to experience significant growth over the forecast period, driven by an increase in pet adoption and the rising need for pet insurance. The COVID-19 pandemic has positively influenced this market expansion, as more households have acquired pets, leading to a higher demand for insurance coverage. Factors such as pet humanization and the rapid adoption of pets in emerging economies are expected to further contribute to the market's growth. However, challenges like the lack of standardized pet health codes for reimbursement may impede the market's progress.

Market Size of Pet Insurance Industry

Pet Insurance Market Summary
Study Period 2021 - 2029
Market Size (2024) USD 10.76 Billion
Market Size (2029) USD 19.33 Billion
CAGR (2024 - 2029) 12.43 %
Fastest Growing Market Asia Pacific
Largest Market North America
Market Concentration Low

Major Players

Pet Insurance Market Major Players

*Disclaimer: Major Players sorted in no particular order

Pet Insurance Market Analysis

The Pet Insurance Market size is estimated at USD 10.76 billion in 2024, and is expected to reach USD 19.33 billion by 2029, growing at a CAGR of 12.43% during the forecast period (2024-2029).

Pet adoption increased as a result of the pandemic.For instance, according to the People's Dispensary for Sick Animals (PDSA) PAW report published in June 2021, 2 million people in the United Kingdom acquired pets between March 2020 and May 2021. Also, according to an article published by Bennett, Coleman & Co. In July 2022, awareness of stray adoption and pet maintenance increased, as did the need for pet insurance, which is expected to rise by 14% annually. As per pet insurers, there are over 19 million insured pets in India. Furthermore, COVID-19 has a slightly positive impact on the pet insurance market as the diagnosis and treatment procedures are seeing increased rates. For instance, in November 2021, the Louisiana Animal Disease Diagnostic Laboratory (LADDL) partnered with the Louisiana Office of Public Health and the Centers for Disease Control (CDC) on a project to provide free COVID-19 testing for dogs and cats in Louisiana through December 31, 2021. This trend has positively impacted market growth during the COVID-19 pandemic.

A significantly increased number of animals up for adoption and a rise in the adoption of animals are the major factors driving the market's growth. According to a survey published by the American Veterinary Medical Association (AVMA) in November 2021, both dog and cat populations have increased in recent years, as have the percentages of households owning dogs or cats. There were approximately 83.7 million dogs, or 1.46 dogs per household, in 2021, up from 76.8 million in 2016. According to the Pet Food Manufacturers Association, as of 2021, 3.2 million households in the UK had acquired a pet since the start of the pandemic. There are now 34 million pets in the UK, including 12 million cats, 12 million dogs, 3.2 million small mammals like guinea pigs and hamsters, 3 million birds, and 1.5 million reptiles. Moreover, an estimated 85 million European households own at least one pet animal. The trend is further expected to enhance during the forecast period due to factors like pet humanization and the rapid adoption of pets in emerging economies. Thus, increasing pet adoption is one of the major factors driving the growth of the market.

Therefore, the factors mentioned above are attributed collectively to the studied market's growth over the forecast period. However, a lack of standardized pet health codes for reimbursement is expected to hinder market growth over the forecast period.

Pet Insurance Industry Segmentation

As per the scope, "pet insurance" refers to an insurance policy bought by a pet owner that helps to lessen the overall costs of expensive veterinary bills. Such coverage is more or less similar to health insurance policies for humans. Pet insurance usually covers expensive veterinary procedures in full or in part. The Pet Insurance Market is Segmented By Policy (Illnesses and Accidents, Chronic Conditions, and Other Policies), Animal (Dog, Cat, and Other Animals), Provider (Public and Private), and Geography (North America, Europe, Asia-Pacific, Middle East and Africa, and South America). The market report also covers the estimated market sizes and trends for 17 different countries across major regions globally. The report offers the value (in USD million) for the above segments.

By Policy
Illnesses and Accidents
Chronic Conditions
Other Policies
By Animal
Dog
Cat
Other Animals
By Provider
Public
Private
By Geography
North America
United States
Canada
Mexico
Europe
Germany
United Kingdom
France
Italy
Spain
Rest of Europe
Asia-Pacific
China
Japan
India
Australia
South Korea
Rest of Asia-Pacific
Middle-East and Africa
GCC
South Africa
Rest of Middle-East and Africa
South America
Brazil
Argentina
Rest of South America
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Pet Insurance Market Size Summary

The pet insurance market is experiencing significant growth, driven by increased pet adoption and heightened awareness of pet health care. The COVID-19 pandemic has further accelerated this trend, as more people adopted pets and sought insurance to cover potential health issues. The market is characterized by a rise in the number of insured pets, particularly in regions like India and the United States, where pet ownership and spending on pet care have surged. The growing prevalence of pet diseases, especially among dogs, and the high costs of treatment are also contributing to the demand for pet insurance. Additionally, the trend of pet humanization and the rapid adoption of pets in emerging economies are expected to bolster market expansion during the forecast period.

In North America, the United States holds a dominant position in the pet insurance market, supported by high pet ownership rates, increased awareness, and technological advancements in diagnostics. The socio-economic conditions in the U.S. provide a strong foundation for market growth, with millennials being a significant demographic of pet owners. The market is fragmented, with numerous companies operating both globally and regionally, engaging in mergers, acquisitions, and strategic partnerships to expand their offerings. Notable players include Anicom Holdings Inc., Embrace Pet Insurance Agency LLC, and Healthy Paws Pet Insurance, among others. These developments, along with rising expenditures on pet care, are expected to drive the market forward, despite challenges such as the lack of standardized pet health codes for reimbursement.

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Pet Insurance Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Increasing Number of Pet Adoption

      2. 1.2.2 Rising Awareness Regarding Pet Insurance

    3. 1.3 Market Restraints

      1. 1.3.1 Lack of Standardized Pet Health Codes for Reimbursement

      2. 1.3.2 Low Adoption in Emerging Countries

    4. 1.4 Porter's Five Force Analysis

      1. 1.4.1 Threat of New Entrants

      2. 1.4.2 Bargaining Power of Buyers/Consumers

      3. 1.4.3 Bargaining Power of Suppliers

      4. 1.4.4 Threat of Substitute Products

      5. 1.4.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION (Market Size by Value - USD million)

    1. 2.1 By Policy

      1. 2.1.1 Illnesses and Accidents

      2. 2.1.2 Chronic Conditions

      3. 2.1.3 Other Policies

    2. 2.2 By Animal

      1. 2.2.1 Dog

      2. 2.2.2 Cat

      3. 2.2.3 Other Animals

    3. 2.3 By Provider

      1. 2.3.1 Public

      2. 2.3.2 Private

    4. 2.4 By Geography

      1. 2.4.1 North America

        1. 2.4.1.1 United States

        2. 2.4.1.2 Canada

        3. 2.4.1.3 Mexico

      2. 2.4.2 Europe

        1. 2.4.2.1 Germany

        2. 2.4.2.2 United Kingdom

        3. 2.4.2.3 France

        4. 2.4.2.4 Italy

        5. 2.4.2.5 Spain

        6. 2.4.2.6 Rest of Europe

      3. 2.4.3 Asia-Pacific

        1. 2.4.3.1 China

        2. 2.4.3.2 Japan

        3. 2.4.3.3 India

        4. 2.4.3.4 Australia

        5. 2.4.3.5 South Korea

        6. 2.4.3.6 Rest of Asia-Pacific

      4. 2.4.4 Middle-East and Africa

        1. 2.4.4.1 GCC

        2. 2.4.4.2 South Africa

        3. 2.4.4.3 Rest of Middle-East and Africa

      5. 2.4.5 South America

        1. 2.4.5.1 Brazil

        2. 2.4.5.2 Argentina

        3. 2.4.5.3 Rest of South America

Pet Insurance Market Size FAQs

The Pet Insurance Market size is expected to reach USD 10.76 billion in 2024 and grow at a CAGR of 12.43% to reach USD 19.33 billion by 2029.

In 2024, the Pet Insurance Market size is expected to reach USD 10.76 billion.

Pet Insurance Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)