In 2017, the global animal care market is projected to register a CAGR close to 6.3% during the forecast period. The economic analysis by George Mason University showed the pet industry supported over 1.3 million U.S. jobs in 2015 and expected to grow by 2% every year. These jobs paid more than $60 billion in salaries, wages and benefits. The amount US will spend for grooming & boarding (includes hair care) in 2017 was projected to be $5.76 billion. The pet hair care is necessary not only for cosmetic purposes but, is vital for the overall health and cleanliness of domestic animals. The proper care and grooming of the pet’s coat help to prevent specific health problems related to ticks, fleas and dry patches, or issues with their nails, teeth, ears, and eyes such as infection or inflammation. Regular hair care such as brushing can reveal signs of illness or injury. Dogs followed by cats are the main beneficiaries of pet hair care. Further, the list of associated pet grooming products includes brushes, blades, clippers or scissors, combs, shampoos, serums and conditioners.
As pet owners perceive their pets as a part of the family, they are unwilling to give them up in case a family member has an allergic reaction to pet. Brushing the pet’s coat frequently to remove loose dander and hair that hold allergens, as well as the use of special allergen reducing shampoos are used to minimize allergies caused by pets. Dog breeds like Pomeranian, Bearded Collie, Chow Chow, Poodle, Bichon Frise etc. require regular hair care and pet owners show interest in fashioning them with different hair styles. Similar is the case with cat breeds like Birman Cat Breed, Himalayan Cat Breed, Persian Cat Breed etc. The key player in pet supplies, Purina classifies dogs and cats based on the level of grooming each pet breed needs. Pet hair care is required and practiced mostly for dog and cat among other pets, which occupy the highest share among pet owners.
Source: Petsecure / Mordor Intelligence Analysis
The changing demographics are expected to boost the pet ownership trend, worldwide, as people with no children look for pets. The increasing baby boomers and the low birth rate, among millennial, have accelerated the pet ownership trend and is expected to continue, during the forecast period. In North America, 1/3rd of the dog or cat owners purchased grooming supplies in 2015. Owning a pet, grooming, and spending on its proper care, is seen as a mark of social status, henceforth, acts as a market driver in the developed parts of the world. Another driver of consumer spending on pet care is the pervasive celebrity pet culture, which encourages splurges on fashions, collars, costumes, leashes, beds, strollers, and other luxury goods from name designers such as Chanel, Burberry, and Coach. Most of the pet owners have active social media accounts for their pets on Facebook and Instagram which provides an opportunity for pet supplies manufacturers to focus on the pet grooming products. Pet trade shows and championships are also common in a few regions.
The increasing number of pet superstore chains in the west, particularly in North America, have brought pet grooming services to the forefront, owing to the public demand for top quality pet care. Also, the groomers are being forced to spiff up their operations and fuel the ongoing trend toward premium products in the market. Further, spa-like pet grooming services are growing demand for top-end products. The innovative pet grooming services have helped boost sales of pet grooming products that include products with luxury human brands.
Pet Hair Care Market Segmentation by Geography
Over the years, globalization and the changing perceptions about pets are the two major factors accelerating the trend of using grooming products in the Asian countries. Imbuing pets with human characteristics has increased the health and safety concerns among pet owners, which has increased their willingness to spend extra money on their pets. Further, the increasing divorce rate and rising singles & elderly population, in many countries, has made people adopt pets as a companion. In 2016, the Singapore marriage dissolutions increased by 3.1% from the value recorded in 2008. Moreover, China reported that above 4.08 million couples split up in 2016, i.e., an increase of 5.55% from 2008. In South Korea divorces stand mostly among the older population, with around 20 years of marriage, thus, accelerating the demand for a pet as companion and the Asia-Pacific pet hair care market. The significant correlation between gay couples and animals is on the rise. According to a survey conducted by the ASPCA, 65 percent of households in the US are pet owners, and 71 percent of LGBT adults own pets. Countries like Spain and the Netherlands, the most gay-friendly countries in the world, are expected to be new markets for pet care.
The APAC region is an important and high potential market. The market has witnessed a slow yet steady growth, over the past two decades, due to the socioeconomic changes that occurred in the region over the past 20 years. Further, the Indian, Chinese and Indonesian markets are emerging rapidly in the region. The high flung economies of Taiwan, Malaysia, and South Korea make them an ideal target for the pet grooming products. Furthermore, the Vietnam, Thailand and other minor markets entered the global marketplace, recently.
China’s pet industry took off in the mid-2000s as its economy produced more disposable income and families began to regard animal companions as beloved family members. Dog licensing fees were lowered from $285 a year to $42, and the country’s growing adult middle-class is choosing to spend money on pets. China has become a formidable pet trade show hub, with Pet Fair Asia in Shanghai bringing in hundreds of vendors.
KEY DEVELOPMENTS IN MARKET:
- April 2017: Petco, a leading specialty retailer of premium pet food, supplies, and services, will start five new stores across the United States.
- April 2017: A New York Parson’s student has come up with her own organic range of shampoos for dogs are cruelty-free, organic and plant-based.
- April 2017: Nootie developed a new anti-itch dog shampoo, which combines the moisturizing qualities of oatmeal with the soothing properties of aloe.
- January 2018: Hats made from cat hair is new pet fashion trend in Tokyo.
MAJOR PLAYERS: CHI, Furminator, Top Paw, Sentry, Petkin, Great Choice, Advantage, GNC Pets, Vetericyn, Scruffy Chops, Burt’s Bee, and Natures Miracle amongst others.
REASONS TO PURCHASE REPORT:
- To understand Pet haircare market globally along with the drivers and restraints.
- To know about the emerging markets, new market opportunities and growth opportunities for pet supplies manufacturers.
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1.1 Study Deliverables
1.2 General Study Assumptions
2. Research Methodology
2.2 Analysis Methodology
3. Executive Summary
4. Market Overview And Technological Trends
4.1 Current Market Scenario
4.2 Technology Trends
4.3 Porter's Five Forces Model
4.3.1 Bargaining Power of Suppliers
4.3.2 Bargaining Power of Consumers
4.3.3 Threat of New Entrants
4.3.4 Threat of Substitute Products and Services
4.3.5 Competitive Rivalry within the industry
6. MARKET DYNAMICS
6.1.1 pervasive celebrity pet culture
6.2.1 Quality of service not keeping pace with demand
7. Global Pet Hair Care Market, By Product Type
7.4 Shedding & trimming tools
8. Global Pet Hair Care Market, By Animal Type
8.1.1 Smooth & Medium Coat
8.1.2 Long Coat
8.2.1 Small Coat
8.2.2 Medium Coat
9. Global Pet Hair Care Market, By Geogrpahy
9.1 North America
9.3 Asia Pacific
9.4 South America
10. Competitive Landscape
10.2 Market Share Analysis
11. Key Vendor Analysis
11.2 Burt's Bees
11.4 top paw
11.6 Natures miracle
11.8 Grreat Choice
11.10 GNC Pet
11.12 Scruffy Chops
12. Future Outlook of the Market