Europe Pet Food News

Recent industry report about Europe Pet Food company news, including latest market trends and industry updates in 2024. This sector news is compiled by Mordor Intelligence™ Europe Pet Food Market industry experts.

Europe Pet Food News

  • July 2023: Hill's Pet Nutrition introduced its new MSC (Marine Stewardship Council) certified pollock and insect protein products for pets with sensitive stomachs and skin lines. They contain vitamins, omega-3 fatty acids, and antioxidants.
  • May 2023: Nestle Purina launched new cat treats under the Friskies "Friskies Playfuls - treats" brand. These treats are round in shape and are available in chicken and liver and salmon and shrimp flavors for adult cats.
  • May 2023: Virbac acquired its distributor (GS Partners) in the Czech Republic and Slovakia, which became Virbac's 35th subsidiary. This new subsidiary allows Virbac to expand its presence more in these countries.
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  • November 2022: Mars Pet Care finalized an acquisition deal with Champion Pet Foods, a prominent global manufacturer specializing in premium pet food. This strategic move significantly bolsters Mars Pet Care's product range and amplifies its global market presence in the pet care industry.
  • August 2022: Wiggles, an Indian pet care brand, expanded its offerings with the introduction of a new product line named Every Dawg. This line features gluten and sugar-free pet food tailored for dogs of all breeds, further diversifying Wiggles' pet food portfolio.
  • December 2021: Unilever, a renowned global consumer goods company, marked its entry into the pet care market in Brazil with the launch of Cafune. This inaugural pet care brand encompasses a variety of products, such as pet shampoos, conditioners, wipes, kitty litter, training pads for dogs, and home disinfectants, aiming to meet diverse pet care needs in the Brazilian market.

June 2023: Jolly Pets partnered with PetSmart to expand its services to over 1,500 stores across the United States. PetSmart's extensive retail network, market expertise, and trusted reputation are expected to make Jolly Pets' products easily accessible in the market through this partnership.

February 2022: Petco Health and Wellness Company Inc. partnered with Rover (an online industry marketplace for pet services) to offer Petco customers access to pet boarding, sitting, and dog walking services.

September 2021: We Love Pets expanded its operations by launching three new franchises at the Cambridge, Billericay, and Maidstone branches, expanding its service areas.

  • January 2023: TEEF for Life, a prebiotic pet dental brand, launched two new supplements to help promote oral health in pets.
  • April 2023: Mars Petcare launched the PEDIGREE Gum Disease Risk Checker, a new pet owner-facing, data-driven periodontal disease risk assessment tool for dogs created in collaboration with scientists at the Waltham Petcare Science Institute, Mars Petcare’s science center.
  • February 2024: Vinh Hoan, the world's largest pangasius fish producer, has formed a partnership with Entobel, a prominent insect protein producer, to source sustainable feed ingredients. This strategic alliance involves Vinh Hoan incorporating substantial amounts of insect protein into its feed formulations.
  • January 2024: The European Investment Bank (EIB) has granted a loan of up to EUR 37 million (USD 39.1 million) to Protix, a prominent insect protein producer. This funding supports Protix's expansion into new markets and enables the scaling up of its sustainable protein production through the construction of a new production facility in Poland.
  • June 2024: Japfa Comfeed Vietnam Limited has expanded a factory project in Huong Canh town, Binh Xuyen district, Vinh Phuc province with an investment of USD 16.6 million to elevate its livestock farming capabilities towards modern industrial standards.
  • September 2023: De Heus Vietnam introduced a shrimp feed mill in Vinh Long province covering an area of 29,300 square meters. The facility has an annual production capacity of 50,000 metric tons and is equipped with five specialized production lines solely dedicated to the manufacturing of shrimp feed products.
  • February 2023: In the Union Budget 2023-2024, the Indian government declared reductions in customs duty on essential inputs for domestic shrimp feed production. This initiative was designed to boost domestic manufacturing, increase exports, and improve domestic value addition.
  • April 2022: A new generation of shrimp post-larvae prepared diets was introduced by Zeigler Brothers, positioned as a successful alternative to the usage of Artemia. Zeigler claimed the diet includes easily absorbed microparticles that have been "microencapsulated to safeguard sensitive colors, fatty acids, enzymes, vitamins, and other nutrients" in an easily digestible matrix.
  • April 2022: The Mobile Fish Feed Mill (CIFE Model), developed by the FNBP Division of the ICAR-Central Institute of Fisheries Education in Mumbai, Maharashtra, was officially launched by Jatindra Nath Swain, Secretary (Fisheries), Department of Fisheries, Ministry of Fisheries, Animal Husbandry & Dairying, Government of India. This initiative was designed to meet the needs of marginal farmers by enabling them to create feed from ingredients available at their pond sites.
  • November 2022: Mars Pet Care finalized an acquisition deal with Champion Pet Foods, a prominent global manufacturer specializing in premium pet food. This strategic move significantly bolsters Mars Pet Care's product range and amplifies its global market presence in the pet care industry.
  • August 2022: Wiggles, an Indian pet care brand, expanded its offerings with the introduction of a new product line named Every Dawg. This line features gluten and sugar-free pet food tailored for dogs of all breeds, further diversifying Wiggles' pet food portfolio.
  • December 2021: Unilever, a renowned global consumer goods company, marked its entry into the pet care market in Brazil with the launch of Cafune. This inaugural pet care brand encompasses a variety of products, such as pet shampoos, conditioners, wipes, kitty litter, training pads for dogs, and home disinfectants, aiming to meet diverse pet care needs in the Brazilian market.

June 2023: Jolly Pets partnered with PetSmart to expand its services to over 1,500 stores across the United States. PetSmart's extensive retail network, market expertise, and trusted reputation are expected to make Jolly Pets' products easily accessible in the market through this partnership.

February 2022: Petco Health and Wellness Company Inc. partnered with Rover (an online industry marketplace for pet services) to offer Petco customers access to pet boarding, sitting, and dog walking services.

September 2021: We Love Pets expanded its operations by launching three new franchises at the Cambridge, Billericay, and Maidstone branches, expanding its service areas.

In January 2022, ADM opened an Aquaculture Innovation Lab at the Animal Nutrition Technology Center (ANTC) in Decatur, Illinois. The laboratory extends ADM's international research and development capabilities to a new region, building on existing aquaculture research facilities located in Brazil, Mexico, and Vietnam. The new facility expands global capabilities to develop novel nutrition solutions

In October 2021, BASF and Cargill expanded their partnership in the animal nutrition business, adding research and development capabilities and new markets to the partners' existing feed enzymes distribution agreements. Together, they plan to develop, produce, market, and sell customer-centric enzyme products and solutions. The goal is to bring farmers to feed innovations that reduce nutrient waste, improve feed efficiency, and promote animal growth and wellbeing.

In May 2021, Alltech recently introduced a new line of Lifeforce TM, premium equine supplements, to the market. Backed by more than 40 years of scientific research and formulated with field-proven technologies, these supplements have been created to meet the needs of modern horses throughout their lives, from performance to recreation.

  • January 2023: TEEF for Life, a prebiotic pet dental brand, launched two new supplements to help promote oral health in pets.
  • April 2023: Mars Petcare launched the PEDIGREE Gum Disease Risk Checker, a new pet owner-facing, data-driven periodontal disease risk assessment tool for dogs created in collaboration with scientists at the Waltham Petcare Science Institute, Mars Petcare’s science center.

Europe Pet Food Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029